{"id":65056,"date":"2025-07-29T12:30:00","date_gmt":"2025-07-29T12:30:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/?p=65056"},"modified":"2025-07-28T18:37:56","modified_gmt":"2025-07-28T18:37:56","slug":"bloomreach-expands-global-footprint-with-new-data-center-serving-australia-and-new-zealand","status":"publish","type":"post","link":"\/en\/news\/2025\/bloomreach-expands-global-footprint-with-new-data-center-serving-australia-and-new-zealand\/","title":{"rendered":"Bloomreach Expands Global Footprint with New Data Center Serving Australia and New Zealand"},"content":{"rendered":"\n

MOUNTAINVIEW, CA, July 29, 2025 <\/strong>\u2013 Bloomreach<\/a>, the agentic platform for personalization, today announced the opening of a new data center in Australia, serving both Australia and New Zealand (ANZ). Part of the company\u2019s continued investment in the region, this data center will allow Bloomreach to scale its personalization capabilities to a growing number of ANZ customers while also supporting high levels of performance, security, and compliance.\u00a0<\/p>\n\n\n\n

As the demand for real-time, personalized customer journeys continues to grow, local infrastructure becomes essential for balancing performance and security. The new ANZ data center enables brands to host customer data locally in Australia \u2014 supporting regional data compliance, reducing latency, and enabling faster, more responsive engagement.<\/p>\n\n\n\n

\u201cWith this data center, our customers in ANZ can build powerful, personalized experiences for every consumer \u2014 while still prioritizing speed and security,\u201d said Raj De Datta, co-founder and CEO, Bloomreach. \u201cIt\u2019s a crucial step in empowering businesses to scale personalization autonomously and responsibly.\u201d<\/p>\n\n\n\n

This move reflects Bloomreach\u2019s continued commitment to the ANZ market, where the company supports a growing community of innovative brands including Woolworths, Accent Group, and Barbeques Galore. These businesses rely on Bloomreach to deliver seamless experiences that build trust, deepen engagement, and drive revenue.<\/p>\n\n\n\n

\u201cBy investing in local infrastructure, Bloomreach is helping to enhance performance and strengthening our partnership with ANZ enterprises,\u201d said Kris Fagan, Vice President, APAC, Bloomreach. \u201cWe\u2019re excited to help more regional brands turn data into growth, loyalty, and measurable impact.\u201d<\/p>\n\n\n\n

The ANZ data center expands Bloomreach\u2019s global infrastructure, which supports over 1,400 brands worldwide across sectors like retail, financial services, hospitality, and gaming. It also strengthens the company\u2019s core value proposition \u2014 empowering businesses with agentic, autonomous personalization across every customer touchpoint.<\/p>\n\n\n\n

 ###<\/p>\n\n\n\n

About Bloomreach<\/strong>
Bloomreach<\/a> is the agentic platform for personalization. Powering autonomous search<\/a>, conversational shopping<\/a>, and autonomous marketing<\/a>, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.<\/p>\n\n\n\n

Media Contact:<\/strong>
Michelle DeMaio
Bloomreach
Corporate Communications
michelle.demaio@bloomreach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MOUNTAINVIEW, CA, July 29, 2025 \u2013 Bloomreach, the agentic platform for personalization, today announced the opening of a new data center in Australia, serving both Australia and New Zealand (ANZ). Part of the company\u2019s continued investment in the region, this data center will allow Bloomreach to scale its personalization capabilities to a growing number of […]<\/p>\n","protected":false},"author":331,"featured_media":65099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[679],"class_list":["post-65056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/65056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=65056"}],"version-history":[{"count":4,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/65056\/revisions"}],"predecessor-version":[{"id":65102,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/65056\/revisions\/65102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/65099"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=65056"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=65056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}