{"id":59513,"date":"2025-03-25T12:31:18","date_gmt":"2025-03-25T12:31:18","guid":{"rendered":"https:\/\/www.bloomreach.com\/?p=59513"},"modified":"2025-03-25T12:31:20","modified_gmt":"2025-03-25T12:31:20","slug":"bloomreach-delivers-consequential-impact-with-its-fast-growing-ai-shopping-agent-clarity","status":"publish","type":"post","link":"\/en\/news\/2025\/bloomreach-delivers-consequential-impact-with-its-fast-growing-ai-shopping-agent-clarity\/","title":{"rendered":"Bloomreach Delivers Consequential Impact With Its Fast-Growing AI Shopping Agent, Clarity"},"content":{"rendered":"\n<p><strong>MOUNTAINVIEW, CA, March 25, 2025 <\/strong>\u2013 <a href=\"https:\/\/www.bloomreach.com\/en?_gl=1*ytcqpt*_up*MQ..*_ga*MTMwMzU0NTkxNC4xNzA2NzM5NDA3*_ga_QNZ568TB7S*MTcwNjczOTQwNi4xLjAuMTcwNjczOTQwOS4wLjAuMA..\">Bloomreach<\/a>, the agentic platform for personalization, today announced new data from its conversational shopping agent, <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">Clarity<\/a>, highlighting the powerful impact of conversational AI and the new consumer behaviors it is unveiling. Live on a number of ecommerce sites since 2024 and now generally available to all, Clarity is already one of Bloomreach\u2019s fastest growing products. It has powered hundreds of thousands of interactions with shoppers around the world \u2014 with early customers like <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/tfg-boosts-online-conversion-rate-with-bloomreach-clarity\">TFG<\/a> driving double digit increases in revenue per visitor.<\/p>\n\n\n\n<p>\u201cWhen we announced our vision for Clarity in 2023, we knew that the future of personalization was conversational. It\u2019s clear that the future has arrived, and our customers are already positioned to lead the charge,\u201d said Raj De Datta, co-founder and CEO, Bloomreach. \u201cConsumers are ready to discover products in a more dynamic way \u2014 without the constraints of search bars or keywords. Clarity is empowering every business to bring that experience to life.\u201d<\/p>\n\n\n\n<p>Clarity is currently live in 17 countries, supporting multiple languages, and has already begun to drive consequential results for businesses. Early access customers noted an average 9% increase in conversion rate and 20% increase in average order value, with retail group <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/tfg-boosts-online-conversion-rate-with-bloomreach-clarity\">TFG<\/a> driving a 35.2% higher conversion rate during Black Friday.&nbsp;<\/p>\n\n\n\n<p>Customer engagement with Clarity is also uncovering notable trends in shopper behavior, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A preference for mobile: <\/strong>More than 75% of Clarity interactions originate on mobile devices, which has seen <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-commerce-sales\" target=\"_blank\" rel=\"noopener\">overall growth<\/a> as a preferred shopping channel over the past few years.<\/li>\n\n\n\n<li><strong>Understanding of AI shopping agents: <\/strong>Less than 1% of Clarity interactions were in reference to customer service inquiries, indicating customers\u2019 understanding of sales-specific agents versus those focused on returns, etc. This is in line with Bloomreach consumer <a href=\"https:\/\/www.bloomreach.com\/en\/news\/2025\/bloomreach-announces-findings-from-conversational-ai-shopping-study\/\">research<\/a>, in which more than 66% of respondents said they were at least somewhat familiar with AI assistants built specifically for shopping, such as Amazon\u2019s Rufus.<\/li>\n\n\n\n<li><strong>The importance of well-timed engagement: <\/strong>Clarity sees its highest engagement when triggering its support at key moments, such as when shoppers are deep into search results, or pausing on a product detail page.<\/li>\n\n\n\n<li><strong>A need for online guidance: <\/strong><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/tfg-boosts-online-conversion-rate-with-bloomreach-clarity\">TFG<\/a> noted a 28.1% lower exit rate when customers engaged with Clarity, highlighting that abandoned sessions often stem from a need for guidance or expertise.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Clarity was recently highlighted along with the company\u2019s search technology in a session at the <a href=\"https:\/\/www.nvidia.com\/gtc\/\" target=\"_blank\" rel=\"noopener\">NVIDIA GTC<\/a> conference. Watch the recording <a href=\"https:\/\/www.nvidia.com\/gtc\/session-catalog\/?regcode=no-ncid&amp;ncid=no-ncid&amp;tab.catalogallsessionstab=16566177511100015Kus&amp;search=e-commerce#\/session\/1723484694521001t2a4\" target=\"_blank\" rel=\"noopener\">here<\/a>. To learn more about conversational shopping, or to see Clarity in action, visit the <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">Bloomreach website<\/a>.&nbsp;<\/p>\n\n\n\n<p>&nbsp;###<\/p>\n\n\n\n<p><strong>About Bloomreach<\/strong><br><a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a> is the agentic platform for personalization. Powering <a href=\"https:\/\/www.bloomreach.com\/en\/products\/discovery\">autonomous search<\/a>, <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">conversational shopping<\/a>, and <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">autonomous marketing<\/a>, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.<\/p>\n\n\n\n<p><strong>Media Contact:<\/strong><br>Michelle DeMaio<br>Bloomreach<br>Corporate Communications<br><a href=\"mailto:michelle.demaio@bloomreach.com\">michelle.demaio@bloomreach.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOUNTAINVIEW, CA, March 25, 2025 \u2013 Bloomreach, the agentic platform for personalization, today announced new data from its conversational shopping agent, Clarity, highlighting the powerful impact of conversational AI and the new consumer behaviors it is unveiling. Live on a number of ecommerce sites since 2024 and now generally available to all, Clarity is already [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":59514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[679],"class_list":["post-59513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/59513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=59513"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/59513\/revisions"}],"predecessor-version":[{"id":59517,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/59513\/revisions\/59517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/59514"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=59513"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=59513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}