{"id":53348,"date":"2024-10-31T12:30:00","date_gmt":"2024-10-31T12:30:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/?p=53348"},"modified":"2024-12-05T20:45:46","modified_gmt":"2024-12-05T20:45:46","slug":"bloomreach-becomes-first-marketing-automation-platform-to-launch-rich-communication-services","status":"publish","type":"post","link":"\/en\/news\/2024\/bloomreach-becomes-first-marketing-automation-platform-to-launch-rich-communication-services\/","title":{"rendered":"Bloomreach Becomes First Marketing Automation Platform to Launch Rich Communication Services, Ushering in a New Era of Mobile Engagement for Marketers\u00a0"},"content":{"rendered":"\n

MOUNTAIN VIEW, CA, October 31, 2024<\/strong> \u2013 Bloomreach<\/a>, the platform fueling limitless ecommerce personalization, today announced the next generation of SMS marketing with the launch of Rich Communication Services <\/a>(RCS), allowing brands to deliver richer, more interactive experiences directly within native messaging apps. RCS will enable real-time, two-way conversations that go beyond traditional SMS and bridge the gap between iOS and Android users. Powered by Bloomreach\u2019s proprietary Loomi AI<\/a>, RCS offers customers a more personalized and meaningful SMS experience, at scale. <\/p>\n\n\n\n

While traditional SMS has been an effective marketing tool, it often encounters cost constraints, declining ROI, and difficulties in meeting consumer expectations. RCS represents a major advancement, moving beyond one-way notifications to offer interactive messaging that engages customers more deeply. Bloomreach is the first marketing automation platform to provide the full range of RCS features in General Availability, reinforcing its position as the go-to solution for managing all touchpoints of the customer journey.  <\/p>\n\n\n\n

With Bloomreach\u2019s RCS, marketers have the ability to:<\/p>\n\n\n\n