{"id":5286,"date":"2023-09-05T14:00:00","date_gmt":"2023-09-05T14:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/bloomreach-announces-first-of-its-kind-ai-driven-merchandising-functionality-enhancing-real-time-search-personalization-with-greater-merchandiser-control"},"modified":"2024-09-12T12:19:26","modified_gmt":"2024-09-12T12:19:26","slug":"bloomreach-announces-first-of-its-kind-ai-driven-merchandising-functionality-enhancing-real-time-search-personalization-with-greater-merchandiser-control","status":"publish","type":"post","link":"\/en\/news\/2023\/bloomreach-announces-first-of-its-kind-ai-driven-merchandising-functionality-enhancing-real-time-search-personalization-with-greater-merchandiser-control\/","title":{"rendered":"Bloomreach Announces First-of-its-Kind, AI-Driven Merchandising Functionality, Enhancing Real-Time Search Personalization With Greater Merchandiser Control"},"content":{"rendered":"

MOUNTAIN VIEW, CA, September 5, 2023<\/strong> \u2013 Bloomreach<\/a>, the platform fueling limitless ecommerce experiences, today announced a first-of-its-kind, AI-driven merchandising functionality within Bloomreach Discovery<\/a>. As part of the company\u2019s previously announced real-time segmentation<\/a> feature, Bloomreach has now introduced behavioral-based merchandising. This offers users the ability to merchandise based on behavioral or demographic attributes \u2014 such as hobbies, shopping habits, or style preferences \u2014 rather than just product attributes. As real-time segments personalize search results based on shoppers\u2019 behavioral data, merchandisers can now marry that segmented personalization with boosted products and rules that drive better business outcomes. <\/p>\n

\u201cWe\u2019re continuing to innovate with merchandisers at the forefront of our strategy,\u201d said Jordan Roper, General Manager and Head of Product, Bloomreach Discovery. \u201cReal-time segments introduced a level of scaled personalization that ecommerce search had never seen before. And now with the added functionality of behavioral-based merchandising, we\u2019re giving merchandisers the power to take that personalization and make it even more impactful for their goals and KPIs. This is going to unlock even more ways for our merchandisers to optimize the ecommerce experience.\u201d<\/p>\n

Real-time segments are powered by Bloomreach’s Customer Data Engine<\/a>, which ingests both existing customer data profiles and real-time behavior. This enables the most in-depth customer understanding available in any ecommerce search solution on the market. The company\u2019s AI for ecommerce, Loomi<\/a>, uses this understanding to group customers into segments set by merchandisers, such as \u2018high\/low value,\u2019 \u2018luxury shopper,\u2019 or \u2018relaxed fit clothing.\u2019 Loomi then adjusts search ranking results in real-time, ensuring customers continuously see relevant search results. <\/p>\n

With behavioral-based merchandising, merchandisers now gain even greater control over those results. Bloomreach Discovery users can merchandise against their segments to not only ensure greater relevance based on behavioral and demographic data, but also drive greater results for the business. As they see which product categories different customer segments interact with, they can optimize product grids, boost products, and set rules that shape merchandising strategies accordingly. Personalization meets optimization \u2014 resulting in faster revenue growth and better customer experiences. <\/p>\n

Learn more about the ways Bloomreach Discovery is empowering merchandisers<\/a> to drive impact for their business. <\/p>\n

 ###<\/p>\n

About Bloomreach<\/strong>
\nBloomreach personalizes the ecommerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless \u2014 continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; and Content, a headless content management system. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer. Visit www.bloomreach.com<\/a> for more information.<\/p>\n

Media Contact:<\/strong>
\nMichelle DeMaio
\nBloomreach
\nCorporate Communications
\nmichelle.demaio@bloomreach.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

MOUNTAIN VIEW, CA, September 5, 2023 \u2013 Bloomreach, the platform fueling limitless ecommerce experiences, today announced a first-of-its-kind, AI-driven merchandising functionality within Bloomreach Discovery. As part of the company\u2019s previously announced real-time segmentation feature, Bloomreach has now introduced behavioral-based merchandising. This offers users the ability to merchandise based on behavioral or demographic attributes \u2014 such as […]<\/p>\n","protected":false},"author":330,"featured_media":5287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-5286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=5286"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5286\/revisions"}],"predecessor-version":[{"id":49787,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5286\/revisions\/49787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/5287"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=5286"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=5286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}