{"id":5242,"date":"2023-09-06T13:44:00","date_gmt":"2023-09-06T13:44:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/bloomreach-partners-with-tiktok-to-help-marketers-optimize-ad-spend-with-better-targeted-content"},"modified":"2025-01-16T20:49:10","modified_gmt":"2025-01-16T20:49:10","slug":"bloomreach-partners-with-tiktok-to-help-marketers-optimize-ad-spend-with-better-targeted-content","status":"publish","type":"post","link":"\/en\/news\/2023\/bloomreach-partners-with-tiktok-to-help-marketers-optimize-ad-spend-with-better-targeted-content\/","title":{"rendered":"Bloomreach Partners With TikTok to Help Marketers Optimize Ad Spend With Better Targeted Content"},"content":{"rendered":"

MOUNTAIN VIEW, CA, September 6, 2023<\/strong> \u2013 Bloomreach<\/a>, the platform fueling limitless ecommerce experiences, today announced its partnership with TikTok, which means that marketers now have the ability to integrate TikTok ads with Bloomreach Engagement. With real-time data, advanced audience building, and granular segmentation fueling their TikTok ad strategies, Bloomreach Engagement users can ensure content is always targeted toward relevant, high-value audiences. Further utilizing Bloomreach\u2019s integrations across Snapchat, Facebook, and Google, marketers can build holistic ad strategies that drive down customer acquisition costs (CAC) and show shoppers the content they really want to see.<\/p>\n

TikTok has over one billion<\/a> monthly active users. With a wide reach and high levels of user engagement, it serves as an ideal channel for marketers to consistently grow and strengthen customer relationships. Yet as shoppers are inundated with more digital ads than ever before \u2014 across every channel \u2014 the ability to target customers with relevant content has become crucial.<\/p>\n

By integrating their TikTok ads with Bloomreach Engagement, marketers will be able to leverage real-time customer data and key segments to reach the right shoppers with each ad.<\/p>\n

\u201cThe impact TikTok has had on today\u2019s consumer is outstanding. This isn\u2019t just a social media channel \u2014 it\u2019s a source of inspiration and validation when making a purchase. And with such high levels of engagement, it\u2019s quickly becoming a staple in every marketing strategy,\u201d said Amanda Elam, Chief Marketing Officer, Bloomreach. \u201cBusinesses can use Bloomreach\u2019s richer data to make every TikTok ad as impactful and cost effective as possible. We\u2019re excited to launch an integration with such a popular channel and grow our list of integrations across the customer journey.\u201d<\/p>\n

Learn more<\/a> about how Bloomreach customers are powering data-driven, omnichannel shopping experiences through ad integrations with TikTok<\/a>, Snapchat<\/a>, Facebook Ads<\/a>, and Google Ads<\/a>.<\/p>\n

\u00a0###<\/p>\n

About Bloomreach<\/strong>
\nBloomreach personalizes the ecommerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless \u2014 continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; and Content, a headless content management system. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer. Visit www.bloomreach.com<\/a> for more information.<\/p>\n

Media Contact:<\/strong>
\nMichelle DeMaio
\nBloomreach
\nCorporate Communications
\nmichelle.demaio@bloomreach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MOUNTAIN VIEW, CA, September 6, 2023 \u2013 Bloomreach, the platform fueling limitless ecommerce experiences, today announced its partnership with TikTok, which means that marketers now have the ability to integrate TikTok ads with Bloomreach Engagement. With real-time data, advanced audience building, and granular segmentation fueling their TikTok ad strategies, Bloomreach Engagement users can ensure content […]<\/p>\n","protected":false},"author":330,"featured_media":5243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-5242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=5242"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5242\/revisions"}],"predecessor-version":[{"id":55539,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5242\/revisions\/55539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/5243"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=5242"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=5242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}