{"id":5194,"date":"2023-08-24T08:00:00","date_gmt":"2023-08-24T08:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/bloomreach-announces-clarity-the-first-ecommerce-ai-to-connect-every-customer-to-personalized-human-like-product-expertise-anytime-anywhere"},"modified":"2025-01-16T20:45:36","modified_gmt":"2025-01-16T20:45:36","slug":"bloomreach-announces-clarity","status":"publish","type":"post","link":"\/en\/news\/2023\/bloomreach-announces-clarity\/","title":{"rendered":"Bloomreach Announces Clarity\u2122:  The First Ecommerce AI to Connect Every Customer to Personalized, Human-Like Product Expertise \u2014  Anytime, Anywhere"},"content":{"rendered":"<p dir=\"ltr\"><strong>MOUNTAIN VIEW, CA, August 24, 2023<\/strong> \u2013 <a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a>,\u00a0the platform fueling limitless ecommerce experiences, today announced a revolutionary conversational shopping product built for a new world of ecommerce. Powered by the latest advancements in generative AI and large language models (LLMs), <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">Bloomreach Clarity<\/a>\u2122 engages with shoppers to deliver personalized, human-like product expertise straight from their favorite brands. Businesses connect these conversations directly to their product catalogs, and can seamlessly integrate individual conversations across every channel, including website, chat, SMS, and more. A first look at Bloomreach Clarity can be seen during the company\u2019s Edge Summit, <a href=\"https:\/\/www.bloomreach.com\/en\">live streaming<\/a> today at 9:00 AM PT.<\/p>\n<p>Even as online shopping has grown in recent years, untapped potential remains \u2014 ecommerce only accounted for 21% of <a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\" target=\"_blank\" rel=\"noopener\">total retail sales<\/a> in 2022. Yet unlocking that potential remains a challenge for businesses; a need for guidance often causes shoppers to delay or abandon purchases while they visit stores or conduct time-consuming online research. Generative AI has illuminated a new path forward, creating a way for businesses to give customers the clarity they need during their online shopping journey instantly and at scale.<\/p>\n<p>\u201cUntil today, ecommerce technology has never been able to replicate human expertise within the shopping experience \u2014 and certainly not at scale. We\u2019re changing that with Bloomreach Clarity, connecting a business\u2019s best product expert with every customer, on demand,\u201d said Raj De Datta, co-founder and CEO, Bloomreach. \u201cPowered by a deep understanding of each individual shopper and every product in a business\u2019s catalog, this is more than conversational shopping, it\u2019s product expertise for every customer. Clarity is going to drive truly authentic, cross-channel conversations that turn every potential purchase into one made with confidence.\u201d<\/p>\n<p>Bloomreach Clarity is built upon a powerful real-time customer data engine and trained on more than a decade of commerce data. This gives it a unique understanding of how customers shop and how products perform \u2014 globally, based on Bloomreach\u2019s rich data and smart AI, and at the individual level, based on a business\u2019s real-time data. As a result, while Clarity is showing customers relevant information and products, it\u2019s also prioritizing what it knows they\u2019ll actually buy \u2014 helping businesses drive fast growth.<\/p>\n<p>Clarity also offers control and optimizations for businesses as they introduce this conversational experience to customers, including:<\/p>\n<ul>\n<li>The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI<\/li>\n<li>Real-time targeting that allows Clarity to prompt conversations based on a customer\u2019s current journey or specific segment<\/li>\n<li>Personalized conversations, even for unknown visitors based on browsing behavior<\/li>\n<li>The ability to refine conversations using brand guidelines and tone of voice<\/li>\n<\/ul>\n<p>Bloomreach Clarity is introducing customers to a new way of shopping and offering businesses limitless opportunities for growth. Sign up for the <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">waitlist<\/a> to join the conversation before it begins.<\/p>\n<p dir=\"ltr\">\u00a0###<\/p>\n<p><strong>About Bloomreach<\/strong><br \/>\nBloomreach personalizes the ecommerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless \u2014 continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; and Content, a headless content management system. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks &amp; Spencer. Visit <a href=\"https:\/\/www.bloomreach.com\/en\">www.bloomreach.com<\/a> for more information.<\/p>\n<p dir=\"ltr\"><strong>Media Contact:<\/strong><br \/>\nMichelle DeMaio<br \/>\nBloomreach<br \/>\nCorporate Communications<br \/>\n<a href=\"mailto:michelle.demaio@bloomreach.com\">michelle.demaio@bloomreach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOUNTAIN VIEW, CA, August 24, 2023 \u2013 Bloomreach,\u00a0the platform fueling limitless ecommerce experiences, today announced a revolutionary conversational shopping product built for a new world of ecommerce. Powered by the latest advancements in generative AI and large language models (LLMs), Bloomreach Clarity\u2122 engages with shoppers to deliver personalized, human-like product expertise straight from their favorite [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":5195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-5194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=5194"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5194\/revisions"}],"predecessor-version":[{"id":55536,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/5194\/revisions\/55536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/5195"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=5194"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=5194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}