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\u2018Ecommerce is increasingly about the shopping experience, rather than just buying. Having an online catalogue and smooth check-out process will not be enough to keep drawing customers in\u2019 explains Mark Williams, Co-founder & Executive Vice President of Elastic Path. \u2018Shoppers want to be entertained and seduced with a brand experience, traditionally the territory of the marketing department. With this partnership we aim to pave some of the way for our customers. In Hippo and HintTech we have found kindred spirits with a great deal of experience in delivering personal customer experience across all channels. We are confident that together we can help organizations deliver on their (ecommerce) revenue expectations.\u2019<\/p>\n
HintTech Chief Executive Officer, Bart Omlo adds \u2018consumer expectations are not only changing the way marketing needs to operate, but are also affecting other business activities. This is already becoming apparent in ecommerce. The proliferation of available marketing technologies should already have motivated CMOs and CIOs into working more closely together. But if it hasn\u2019t yet, then making the CMS a content hub for ecommerce activities is definitely a worthwhile first project. The combination of \u2018best of breed\u2019 solutions such as Hippo CMS and Elastic Path\u2019s ecommerce platform is very interesting, particularly to large enterprises that require flexible and agile solutions that can be implemented quickly. The nature of both systems and companies makes them perfect partners and we are very pleased to join them in developing and marketing this experience-driven solution.\u2019<\/p>\n
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\u2018Web environments of large enterprises, in our experience, are comprised of a whole set of applications,\u2019 concludes Tjeerd Brenninkmeijer, Co-founder & Chief Marketing Officer of Hippo. \u2018The same applies to ecommerce as well. In order to realize an ideal customer experience, PIM, DAM, ecommerce and web cms have to work seamlessly together. We share Elastic Path\u2019s belief that it is more important to integrate quickly than to provide a full suite of solutions and are proud to go on this exciting ecommerce journey with such strong partners as HintTech and Elastic Path.\u2019<\/p>\n
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