{"id":4877,"date":"2014-07-07T11:04:00","date_gmt":"2014-07-07T11:04:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/authx-consulting-and-hippo-partner-to-realize-global-brand-local-content-marketing-vision"},"modified":"2024-09-12T12:17:10","modified_gmt":"2024-09-12T12:17:10","slug":"authx-consulting-and-hippocms-partner-to-realize-global-brand-local-content-marketing-vision","status":"publish","type":"post","link":"\/en\/news\/2014\/authx-consulting-and-hippocms-partner-to-realize-global-brand-local-content-marketing-vision\/","title":{"rendered":"AuthX Consulting and Hippo partner to realize Global Brand, Local (Content) Marketing vision"},"content":{"rendered":"
CMS Vendor Hippo and Digital Engagement Company AuthX Consulting have signed a partnership agreement to realize AuthX Consulting\u2019s \u2018Global Brand. Local Marketing.\u2019 vision. This approach comprises a single digital marketing platform for global enterprises, supporting centralized processes and controls while allowing local marketing teams simultaneous access to their content. AuthX Consulting will build the platform using Hippo CMS, leveraging Hippo\u2019s standardized content repository, unrivalled performance, native multi-channel management, as well as its targeting and personalization functionality for multi-lingual experiences. The first implementations are currently underway.
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\u2018Today, most marketers with successful digital marketing campaigns are using testing and personalization techniques to optimize a relatively small percentage of their overall potential conversions,\u2019 explains David Roe, CEO of AuthX Consulting.  \u2018We believe the next generation of digital marketing will be about providing the technical infrastructure to globally expand the digital market and reach new customers. While built on the same Java stack as for example Adobe Experience Manager (AEM), Hippo\u2019s open architecture lends itself very well to agile development practices such as continuous integration and delivery. That, in combination with its powerful multi-lingual capabilities, targeting and personalization engines, standardized content repository and dynamic scalability makes Hippo an attractive choice for large enterprises. We are excited to join forces to make our \u2018Global Brand. Local Marketing.\u2019 vision come to life.\u2019
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\u2018AuthX \u2019s \u2018Global Brand. Local Marketing.\u2019 vision fits right in with our mission to provide global enterprises with the tools to connect to their online audiences by providing personal customer experiences across all channels\u2019, says Tjeerd Brenninkmeijer, CMO and co-founder of Hippo. \u2018With its knowledge of CXM technologies, strong track record in offering clients a tailored strategy to communicate and corporate philosophy on authenticity, we believe AuthX Consulting is a great partner for us.\u2019 
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About AuthX Consulting<\/strong><\/div>\n
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AuthX<\/a> is a Digital Engagement Company offering technical and marketing services with proven success supporting Fortune 1000 companies. The company is focused on taking modern business and technical strategies such as Customer Experience Management (CXM), test-driven optimization, personalization as well as content management and deploying them through one global system. A strategy we call \u201cGlobal Brand. Local Marketing.\u201d By partnering with industry leading CXM technologies, AuthX is able to offer clients a tailored strategy to communicate intimately across channels through enablement of the platforms.  AuthX\u2019s corporate philosophy promotes bringing \u201cauthenticity\u201d to each engagement including our clients, our partners, our employees and our industry. To assist clients in facing the challenges of an ever-changing digital marketplace, AuthX provides Enterprise Architecture and Strategy, Implementation Services, Optimization Services and Cloud-Based Managed Services. <\/div>\n<\/div>\n
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CMS Vendor Hippo and Digital Engagement Company AuthX Consulting have signed a partnership agreement to realize AuthX Consulting\u2019s \u2018Global Brand. Local Marketing.\u2019 vision. This approach comprises a single digital marketing platform for global enterprises, supporting centralized processes and controls while allowing local marketing teams simultaneous access to their content. AuthX Consulting will build the platform […]<\/p>\n","protected":false},"author":330,"featured_media":4878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4877"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4877\/revisions"}],"predecessor-version":[{"id":49558,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4877\/revisions\/49558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4878"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4877"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}