{"id":4868,"date":"2015-05-19T06:31:00","date_gmt":"2015-05-19T06:31:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/hippo-debuts-content-performance-platform-and-launches-hippo-cms-10"},"modified":"2024-09-12T12:17:08","modified_gmt":"2024-09-12T12:17:08","slug":"hippo-cms-10-content-performance-launch","status":"publish","type":"post","link":"\/en\/news\/2015\/hippo-cms-10-content-performance-launch\/","title":{"rendered":"Hippo Debuts Content Performance Platform and Launches Hippo CMS 10"},"content":{"rendered":"

Amsterdam-Boston \u2013 May 19, 2015 \u2013 Hippo<\/a>, a leading Web Content Management System provider, today debuted its Content Performance Platform with the release of Hippo CMS 10, providing advanced functionality for marketing and IT.<\/p>\n

Hippo\u2018s new Content Performance Platform enables a data-driven, omni-channel content strategy, which results in a more personable digital experience for every visitor. It is designed to help businesses understand their visitors <\/u><\/a>\u2013 whether they are known or anonymous<\/u><\/a> \u2013 and deliver the content they value in any context and on any device.<\/p>\n

With the introduction of Content Performance, Hippo offers a new understanding of the Web Content Management System (WCMS) within the marketing technology ecosystem. Going beyond a productivity tool, Hippo CMS adapts principles from marketing automation<\/u><\/a>, redefining the WCMS as an intelligent marketing technology software used to optimize and personalize the customer journey<\/u><\/a> from its earliest stages all the way through, actively turning visitors into leads from the very first touchpoint.<\/p>\n

\u201cBy learning about and responding to the individual visitors\u2019 preferences, interests and intent in-real time, Hippo CMS 10 takes the guesswork out of content strategy,\u201d stated Hippo CEO Jeroen Verberg. \u201cThis release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise \u2013 attracting visitors, improving engagement and increasing conversion.\u201d<\/p>\n

Key Hippo CMS 10 highlights include:<\/p>\n

Content Performance Platform for data-driven and personalized content strategy<\/strong><\/h3>\n

Whereas traditional web analytics have focused on the majority and average visitor, Content Performance metrics tailor content delivery to the individual, based on that individual\u2019s real-time engagement with content. Built on the power of Hippo\u2019s existing  relevance engine, the Content Performance Platform adds further precision to real-time personalized content delivery. By providing a continuous feedback loop, Hippo CMS 10 offers actionable insights<\/u><\/a> on content’s success in supporting business goals.<\/p>\n

Combining Personalization, Testing and Continuous Optimization <\/strong><\/h3>\n

Given the dynamic nature of personalized onsite content, traditional A\/B testing falls flat. During the period that an A\/B test reaches statistical significance, the enterprise risks repeatedly delivering the wrong content to the wrong audience. By testing of content \u2013 rather than pages \u2013 per persona, and dynamically optimizing that content, Hippo CMS 10 avoids the pitfalls of standard A\/B testing and drives better user experience for more visitors.<\/p>\n

Hippo’s multi-armed bandit algorithm optimises while testing. The algorithm initially tests content versions delivered in equal proportion \u2014 adjusting the proportion of content delivered in favour of the well performing content, wasting no time to continuously optimise the digital experience. This approach makes Content Performance metrics actionable even with a limited number of users in a test group.<\/p>\n

Developer Agility <\/strong><\/h3>\n

Hippo CMS 10 offers a major step towards the company\u2019s SaaS and PaaS product vision, enabling the developer to truly focus on what\u2019s important: rapid development and continuous deployments. By delivering a powerful set of tools for developers<\/u><\/a>, Hippo\u2019s newest release creates a tight and optimized loop between code development and deployment. With Live Reload functionality, developers utilize their preferred IDE to create code, templates, CSS and JavaScript, which then automatically synchronizes with the Hippo CMS repository. Changes are instantly visible without the need for publication or refresh.<\/p>\n

Refreshed User Interface<\/strong><\/h3>\n

Central to the Hippo CMS 10 release is a refreshed user interface, offering a new visual style alongside improvements to user interaction, making it more efficient and intuitive for end users.<\/p>\n

The release of Hippo CMS 10 offers increased business agility spanning the enterprise. This flexibility enables both IT and marketing to respond to evolving online business needs, and collaboratively innovate for a scalable digital customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amsterdam-Boston \u2013 May 19, 2015 \u2013 Hippo, a leading Web Content Management System provider, today debuted its Content Performance Platform with the release of Hippo CMS 10, providing advanced functionality for marketing and IT. Hippo\u2018s new Content Performance Platform enables a data-driven, omni-channel content strategy, which results in a more personable digital experience for every […]<\/p>\n","protected":false},"author":330,"featured_media":4861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4868"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4868\/revisions"}],"predecessor-version":[{"id":49555,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4868\/revisions\/49555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4861"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4868"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}