{"id":4757,"date":"2016-10-26T13:50:00","date_gmt":"2016-10-26T13:50:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/bloomreach-acquires-hippo-to-create-personalize-and-measure-every-digital-experience"},"modified":"2024-09-12T12:17:41","modified_gmt":"2024-09-12T12:17:41","slug":"bloomreach-acquires-hippo-to-create-personalize-and-measure-every-digital-experience","status":"publish","type":"post","link":"\/en\/news\/2016\/bloomreach-acquires-hippo-to-create-personalize-and-measure-every-digital-experience\/","title":{"rendered":"BloomReach acquires Hippo to create, personalize, and measure every digital experience"},"content":{"rendered":"<p>Over two-thirds of \u201cdigital native\u201d visitors \u2014 people born or brought up during the age of digital technology \u2014&nbsp;<a href=\"http:\/\/venturebeat.com\/2015\/11\/02\/to-sell-to-digital-natives-web-personalization-is-a-requirement-not-a-nice-to-have\/\" target=\"_blank\" rel=\"noopener\">now expect a personalized web experience<\/a>. And that need for personalization extends across&nbsp;every device.<\/p>\n<p>But it is hard to personalize for an audience that remains anonymous until they sign up for your offer or identify themselves with a login, which is most website or app visitors.<\/p>\n<p>Today,&nbsp;<a href=\"http:\/\/www.bloomreach.com\/\">BloomReach<\/a>&nbsp;\u2014 a commerce personalization platform \u2014 has announced the strategic acquisition of web content management company&nbsp;<a href=\"https:\/\/www.onehippo.com\/\" target=\"_blank\" rel=\"noopener\">Hippo, B.V.<\/a>&nbsp;to help solve these problems.<\/p>\n<p><a href=\"http:\/\/venturebeat.com\/2016\/10\/26\/bloomreach-acquires-hippo-to-create-personalize-and-measure-every-digital-experience\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over two-thirds of \u201cdigital native\u201d visitors \u2014 people born or brought up during the age of digital technology \u2014&nbsp;now expect a personalized web experience. And that need for personalization extends across&nbsp;every device. But it is hard to personalize for an audience that remains anonymous until they sign up for your offer or identify themselves with [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":4667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4757"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4757\/revisions"}],"predecessor-version":[{"id":49616,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4757\/revisions\/49616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4667"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4757"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}