{"id":4745,"date":"2016-10-26T13:50:00","date_gmt":"2016-10-26T13:50:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/bloomreach-shoots-for-more-complete-digital-experience-with-hippo-acquisition"},"modified":"2024-09-12T12:17:39","modified_gmt":"2024-09-12T12:17:39","slug":"bloomreach-shoots-for-more-complete-digital-experience-with-hippo-acquisition","status":"publish","type":"post","link":"\/en\/news\/2016\/bloomreach-shoots-for-more-complete-digital-experience-with-hippo-acquisition\/","title":{"rendered":"BloomReach shoots for more complete digital experience with Hippo acquisition"},"content":{"rendered":"<p><a rel=\"noopener noreferrer\" href=\"http:\/\/www.bloomreach.com\/\" target=\"_blank\">BloomReach<\/a>, which helps ecommerce companies personalize buying experiences&nbsp;using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor,&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/www.onehippo.com\/en\" target=\"_blank\">Hippo<\/a>&nbsp;for an undisclosed amount.<\/p>\n<p>It\u2019s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one&nbsp;that&nbsp;helps manage web content and more generalized&nbsp;digital experiences beyond just ecommerce, giving the combined company a more complete offering.<\/p>\n<p>\n<a href=\"https:\/\/techcrunch.com\/2016\/10\/26\/bloomreach-shoots-for-web-personalization-with-hippo-acquisition\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BloomReach, which helps ecommerce companies personalize buying experiences&nbsp;using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor,&nbsp;Hippo&nbsp;for an undisclosed amount. It\u2019s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one&nbsp;that&nbsp;helps manage web content and more generalized&nbsp;digital experiences beyond [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":4746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4745"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4745\/revisions"}],"predecessor-version":[{"id":49613,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4745\/revisions\/49613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4746"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4745"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}