{"id":4686,"date":"2017-05-03T11:49:00","date_gmt":"2017-05-03T11:49:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/aligning-retail-marketing-priorities-with-chief-digital-officers-defeating-the-digital-frankenstein"},"modified":"2024-09-12T12:17:30","modified_gmt":"2024-09-12T12:17:30","slug":"aligning-retail-marketing-priorities-with-chief-digital-officers-defeating-the-digital-frankenstein","status":"publish","type":"post","link":"\/en\/news\/2017\/aligning-retail-marketing-priorities-with-chief-digital-officers-defeating-the-digital-frankenstein\/","title":{"rendered":"Aligning Retail Marketing Priorities With Chief Digital Officers: Defeating the Digital Frankenstein"},"content":{"rendered":"<p>Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you\u2019re not convinced, I suggest you go back to&nbsp;<a href=\"http:\/\/www.gartner.com\/newsroom\/id\/2867917\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener\">Gartner\u2019s Top 10 Strategic Trends<\/a>, understand why&nbsp;<a href=\"http:\/\/www.deloittedigital.ca\/chief-digital-officer\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener\">Deloitte gave the title<\/a>&nbsp;a \u201csuperpower,\u201d or try to comprehend the idea of&nbsp;<a href=\"http:\/\/www.datamation.com\/data-center\/iot-to-cover-100-billion-connected-devices-by-2025.html\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener\">100 billion connected devices<\/a>&nbsp;or that&nbsp;<a href=\"https:\/\/which-50.com\/the-rise-of-the-global-digital-marketing-ecosystem-2\/\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener\">1 billion digital natives will join the workforce<\/a>&nbsp;in the next seven years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you\u2019re not convinced, I suggest you go back to&nbsp;Gartner\u2019s Top 10 Strategic Trends, understand why&nbsp;Deloitte gave the title&nbsp;a \u201csuperpower,\u201d or try to comprehend the idea of&nbsp;100 billion connected devices&nbsp;or [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":4687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4686"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4686\/revisions"}],"predecessor-version":[{"id":49595,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4686\/revisions\/49595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4687"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4686"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}