{"id":4645,"date":"2017-05-15T11:57:00","date_gmt":"2017-05-15T11:57:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/exploring-the-disconnect-between-marketing-speed-and-it-operations-as-brands-speed-martech-investment"},"modified":"2024-09-12T12:17:22","modified_gmt":"2024-09-12T12:17:22","slug":"exploring-the-disconnect-between-marketing-speed-and-it-operations-as-brands-speed-martech-investment","status":"publish","type":"post","link":"\/en\/news\/2017\/exploring-the-disconnect-between-marketing-speed-and-it-operations-as-brands-speed-martech-investment\/","title":{"rendered":"Exploring the Disconnect Between Marketing Speed and IT Operations as Brands Speed MarTech Investment"},"content":{"rendered":"<p>Big businesses are rapidly accelerating marketing technology investments while often circumventing IT. Marketing&#8217;s need for speed is warranted given today&#8217;s competitive landscape, but the approach has some consequences. Kevin Cochrane, BloomReach CMO explains why.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big businesses are rapidly accelerating marketing technology investments while often circumventing IT. Marketing&#8217;s need for speed is warranted given today&#8217;s competitive landscape, but the approach has some consequences. Kevin Cochrane, BloomReach CMO explains why.<\/p>\n","protected":false},"author":330,"featured_media":4646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4645"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4645\/revisions"}],"predecessor-version":[{"id":49581,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4645\/revisions\/49581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4646"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4645"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}