{"id":4512,"date":"2013-05-03T11:40:00","date_gmt":"2013-05-03T11:40:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/hippo-helps-weleda-create-global-web-experience-and-commerce-management"},"modified":"2024-09-12T12:16:33","modified_gmt":"2024-09-12T12:16:33","slug":"hippo-helps-weleda-create-global-web-experience-and-commerce-management","status":"publish","type":"post","link":"\/en\/news\/2013\/hippo-helps-weleda-create-global-web-experience-and-commerce-management\/","title":{"rendered":"Hippo Helps Weleda Create Global Web Experience and Commerce Management"},"content":{"rendered":"<p><!--[if gte mso 9]><xml>\n <o:OfficeDocumentSettings>\n  <o:AllowPNG\/>\n <\/o:OfficeDocumentSettings>\n<\/xml><![endif]--><\/p>\n<p>Weleda AG is a stock corporation headquartered in Arlesheim, Switzerland and &nbsp;represented in around 50 countries around the world. They are dedicated to using entirely natural ingredients in their products, and none of their natural and organic cosmetics are tested on animals.&nbsp; As a fast growing and global company, they had a challenge.The company was launching a new version of its entire global web presence, which also included new eCommerce sites in some of the countries, while migrating from older eCommerce solutions in others. The company decided that they needed a web content management solution that would allow for better re-use of content and also enable personalized and targeted content across a global deployment and multiple channels such as mobile and social.&nbsp; One of the biggest challenges was that Weleda needed a tool that could start to align and optimize content to personas automatically and immediately \u2013 by device, location, behavior etc. &nbsp;&nbsp;The company wanted a solution that could optimize content in real-time, and even before the user was a \u201cknown user.\u201d &nbsp;Additionally, the company had the technical requirement for a distinct separation of concerns between content storage and display in order to manage the back-end independently.<\/p>\n<p>\u201cWe chose Hippo\u2019s CMS so that we can target content to our customers, which is paramount for digital strategy,\u201d said Laurent Vonach, Weleda\u2019s Online Manager. \u201cHippo offers scalability, multi-language functionalities, user-friendliness and a proven integrated eCommerce solution.&nbsp; And, we are particularly pleased that Hippo is open-source and allows us the freedom for ongoing development.\u201d<\/p>\n<p>\u201cWe are proud to be working with Weleda,\u201d said Jeroen Verberg, CEO of Hippo. \u201cWe love the Weleda philosophy and how they develop and create products.&nbsp; And beyond that, we\u2019re happy that Hippo can be a complementary part of their success with creating more relevant content to their online visitors on all their channels\u201d<\/p>\n<p><strong>About Weleda<\/strong><br \/>\nWeleda AG Arlesheim is a stock corporation regulated by Swiss law. It is headquartered in Arlesheim near Basel (Switzerland) and has a branch office in Schw\u00e4bisch Gm\u00fcnd (Germany). The international Weleda Group consists of 18 majority shareholdings worldwide and employs a workforce of approximately 1,900. Weleda is represented in around 50 countries, and is the world\u2019s leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. More information: <a rel=\"noopener noreferrer\" href=\"http:\/\/www.weleda.com\" title=\"www.weleda.com\" target=\"_blank\">www.weleda.com<\/a><\/p>\n<p><strong>About Hippo <\/strong><br \/>\nHippo sets the standard for how organizations can bring real-time relevance to their audience and is the foundation for personalized communication across all channels: mobile, social and web. Our purpose is to facilitate innovation so our customers can create digital miracles. We serve our customers, by creating a platform that is fun to use, easy to implement and open for innovation.<\/p>\n<p>Our dedicated, Certified Partner Network delivers Hippo Awesomeness around the globe to our valued customers. Hippo is proud to serve organizations<br \/>\nsuch as Max Bahr, Autodesk, Thomson Reuters, City University of New York, Dolce &amp; Gabbana, BT, the Dutch Police and the Government of the Netherlands.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weleda AG is a stock corporation headquartered in Arlesheim, Switzerland and &nbsp;represented in around 50 countries around the world. They are dedicated to using entirely natural ingredients in their products, and none of their natural and organic cosmetics are tested on animals.&nbsp; As a fast growing and global company, they had a challenge.The company was [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4512","post","type-post","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4512"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4512\/revisions"}],"predecessor-version":[{"id":49488,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4512\/revisions\/49488"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4512"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}