{"id":4491,"date":"2024-05-07T12:30:00","date_gmt":"2024-05-07T12:30:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/with-new-feature-for-third-party-platform-integration-bloomreach-makes-it-easier-for-data-driven-marketers-to-grow-personalization-strategies"},"modified":"2024-12-05T20:52:21","modified_gmt":"2024-12-05T20:52:21","slug":"with-new-feature-for-third-party-platform-integration-bloomreach-makes-it-easier-for-data-driven-marketers-to-grow-personalization-strategies","status":"publish","type":"post","link":"\/en\/news\/2024\/with-new-feature-for-third-party-platform-integration-bloomreach-makes-it-easier-for-data-driven-marketers-to-grow-personalization-strategies\/","title":{"rendered":"With New Feature for Third-Party Platform Integration, Bloomreach Makes it Easier for Data-Driven Marketers to Grow Personalization Strategies"},"content":{"rendered":"<p dir=\"ltr\"><strong>MOUNTAIN VIEW, CA, May 7, 2024<\/strong>\u00a0\u2013 <a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a>,\u00a0the platform fueling limitless ecommerce personalization,\u00a0today announced the launch of <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/omniconnect\" target=\"_blank\" rel=\"noopener\">Omniconnect<\/a>, a seamless new way for customers to integrate third-party platform data into Bloomreach Engagement. As data-driven marketers look for new ways to personalize the customer journey, Omniconnect enables them to easily connect valuable data from other platforms \u2014 such as customer support ticket data or loyalty program member activities \u2014 directly into Bloomreach Engagement. With more robust customer insights fueling their campaigns and less time lost to complex integrations, marketers have the ability to drive greater engagement without sacrificing fast return on investment.<\/p>\n<p dir=\"ltr\">Omniconnect transforms incoming data from third-party platforms into the ideal format for Bloomreach Engagement via webhooks, making integrations easier for technical marketers, developers, and implementation engineers. This self-service functionality eliminates the need to wait on official integrations or use middleware for data transformations, ensuring every marketer can grow their personalization strategies without delay. Omniconnect makes it easy for businesses to integrate data from platforms such as:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Customer Service:<\/strong> Convert customer support ticket data into actionable insights, such as sentiment analysis, issue categorization, and customer feedback tracking.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Payments and Processing:<\/strong> Track customer purchase behavior, analyze transaction trends, or personalize marketing campaigns based on payment history.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Loyalty Programs:<\/strong> Transform member activities, reward redemptions, and membership updates into actionable insights. Nurture customer loyalty through personalized rewards, targeted promotions, and tailored communication based on loyalty program engagement.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><strong>Booking Systems: <\/strong>Convert booking confirmations, reservation modifications, and cancellations into actionable events. Tailor marketing messages, offer personalized recommendations, and manage customer interactions based on booking behavior.<\/p>\n<\/li>\n<\/ul>\n<p>\u201cOur goal is to offer every marketer limitless ways to grow in our platform, and the launch of Omniconnect is empowering them to do just that,\u201d said Anirban Bardalaye,Chief Product Officer, Bloomreach. \u201cBy streamlining data integration processes, we\u2019re not only saving time and enhancing efficiency for our customers \u2013 we\u2019re helping them unlock new paths to personalization across ecommerce.\u201d<\/p>\n<p>###<\/p>\n<p dir=\"ltr\"><strong>About Bloomreach<\/strong><br \/>\n<a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a> personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless \u2014 reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach&#8217;s AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Engagement<\/a>, a marketing automation platform; <a href=\"https:\/\/www.bloomreach.com\/en\/products\/discovery\">Discovery<\/a>, an ecommerce search solution; <a href=\"https:\/\/www.bloomreach.com\/en\/products\/content\">Content<\/a>, a headless CMS; and<a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\"> Clarity<\/a>, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks &amp; Spencer.<\/p>\n<p><strong>Media Contact:<\/strong><br \/>\nMichelle DeMaio<br \/>\nBloomreach<br \/>\nCorporate Communications<br \/>\n<a href=\"mailto:michelle.demaio@bloomreach.com\">michelle.demaio@bloomreach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOUNTAIN VIEW, CA, May 7, 2024\u00a0\u2013 Bloomreach,\u00a0the platform fueling limitless ecommerce personalization,\u00a0today announced the launch of Omniconnect, a seamless new way for customers to integrate third-party platform data into Bloomreach Engagement. As data-driven marketers look for new ways to personalize the customer journey, Omniconnect enables them to easily connect valuable data from other platforms \u2014 [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":4493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=4491"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4491\/revisions"}],"predecessor-version":[{"id":54653,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/4491\/revisions\/54653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/4493"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=4491"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=4491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}