{"id":41747,"date":"2024-06-11T13:02:10","date_gmt":"2024-06-11T13:02:10","guid":{"rendered":"https:\/\/www.bloomreach.com\/?p=41747"},"modified":"2024-12-05T20:52:54","modified_gmt":"2024-12-05T20:52:54","slug":"bloomreach-offers-an-unprecedented-new-way-to-maximize-ecommerce-search-revenue-with-the-launch-of-loomi-search","status":"publish","type":"post","link":"\/en\/news\/2024\/bloomreach-offers-an-unprecedented-new-way-to-maximize-ecommerce-search-revenue-with-the-launch-of-loomi-search\/","title":{"rendered":"Bloomreach Offers an Unprecedented New Way to Maximize Ecommerce Search Revenue With the Launch of Loomi Search+"},"content":{"rendered":"

MOUNTAIN VIEW, CA, June 11, 2024<\/strong>\u00a0\u2013 Bloomreach<\/a>,\u00a0the platform fueling limitless ecommerce personalization, today announced the launch of Loomi Search+, premium AI-powered ecommerce search<\/a> that maximizes revenue potential from longer search queries. Loomi Search+ is a hybrid search engine that combines Bloomreach\u2019s semantic<\/a> technology and proprietary data with model intelligence from Google Cloud<\/a>. It returns precise results and broad recall sets for complex searches, allowing businesses to drive more revenue by ensuring customers\u2019 long or nuanced searches yield the right results. Further enhanced by adjustable controls, Loomi Search+ will unlock an unprecedented new search experience for ecommerce businesses \u2014 and their customers \u2014 around the world.<\/p>\n

\u201cLoomi Search+ is truly delivering a new future for ecommerce search. Put simply: this is the only ecommerce search engine that doesn\u2019t force businesses to sacrifice precision or recall as customers search with more than one or two words in a query,\u201d said Anirban Bardalaye, Chief Product Officer, Bloomreach. \u201cAs consumers grow more comfortable with a conversational style of searching, businesses need technology that will allow them to show relevant results no matter how complex the search. Loomi Search+ is delivering just that, ensuring every business\u2019s search experience stays ahead of customer expectations.\u201d<\/p>\n

The Challenge\u00a0<\/strong>
\nThe two primary methods for delivering ecommerce search queries today use either\u00a0 vector or keyword search. While vector search captures the broader meaning of a search term and shows a greater number of similar results, it can often include irrelevant suggestions. And though keyword search offers precise, specific results, it can miss relevant items if search terms do not align with how merchandisers have described products. Either system can offer powerful results for shorter search queries, but it is the combination of both that offers the most relevant results for longer, more nuanced searches \u2014 which account for 30% of Bloomreach customers\u2019 search revenue on average.<\/p>\n

The Solution<\/strong>
\nLoomi Search+ brings two powerful search technologies into a single engine, giving businesses the best AI to optimize both short and long search queries. A premium extension of the company\u2019s existing Loomi<\/a> Search technology, it takes the highly precise results delivered by Loomi Search\u2019s semantic keyword engine and fuses them together with a wider recall set of similar products, driven by LLM-powered vectors from Google Cloud Vertex AI. The result is a search engine that understands long or nuanced searches (such as \u201cfaux green plant in white vase\u201d) and can deliver precise results in addition to a broad set of similar products. Businesses connect customers with what they\u2019re searching for \u2014 no matter how they search.<\/p>\n

Loomi Search+, along with a number of other new premium Loomi AI features, will be unveiled during Bloomreach\u2019s upcoming Innovation Fest. The livestream event will be broadcast on June 26 at 11:00 AM ET. Register for Innovation Fest: Summer of AI here<\/a><\/strong>.<\/p>\n

###<\/p>\n

About Bloomreach<\/strong>
\nBloomreach<\/a> personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless \u2014 reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach’s AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement<\/a>, a marketing automation platform; Discovery<\/a>, an ecommerce search solution; Content<\/a>, a headless CMS; and Clarity<\/a>, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.<\/p>\n

Media Contact:<\/strong>
\nMichelle DeMaio
\nBloomreach
\nCorporate Communications
\nmichelle.demaio@bloomreach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bloomreach announces seven premium new features for its proprietary Loomi AI, spanning both marketing automation and search and merchandising.<\/p>\n","protected":false},"author":1,"featured_media":41748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[679],"class_list":["post-41747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/41747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=41747"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/41747\/revisions"}],"predecessor-version":[{"id":54654,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/posts\/41747\/revisions\/54654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/41748"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=41747"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/tags?post=41747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}