{"id":81827,"date":"2026-03-05T15:45:34","date_gmt":"2026-03-05T15:45:34","guid":{"rendered":"https:\/\/www.bloomreach.com\/?page_id=81827"},"modified":"2026-03-18T10:49:55","modified_gmt":"2026-03-18T10:49:55","slug":"cloudy","status":"publish","type":"page","link":"https:\/\/www.bloomreach.com\/en\/cloudy","title":{"rendered":"Cloudy with a 100% Chance of Waiting on IT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"81827\" class=\"elementor elementor-81827\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9f5e3 e-con-full e-flex e-con e-parent\" data-id=\"9d9f5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3118d10 elementor-widget elementor-widget-html\" data-id=\"3118d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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(max-width: 1900px) {\n  .sfmc-pain__left h3 {\n    font-size: 13vw;\n  }\n}\n@media (max-width: 1199px) {\n  .sfmc-pain__left h3 {\n    order: 10;\n    font-size: 40px;\n    text-align: center;\n    margin-bottom: 20px;\n  }\n  .sfmc-pain__left h3:after {\n    position: relative;\n    top: 0;\n    left: 10%;\n    font-size: 1em;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__left h3 {\n    font-size: 30px;\n    margin-bottom: 10px;\n  }\n}\n.sfmc-pain__right {\n  position: relative;\n  width: 70%;\n  opacity: 0;\n  transform: translateX(50px);\n  transition: opacity var(--anim-slides) ease-in-out, transform var(--anim-slides) ease-in-out;\n  transition-delay: 1400ms;\n}\n@media (max-width: 1900px) {\n  .sfmc-pain__right {\n    width: 75%;\n  }\n}\n@media (max-width: 1199px) {\n  .sfmc-pain__right {\n    width: 100%;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right {\n    max-width: 480px;\n    margin: 0 auto;\n  }\n}\n.sfmc-pain__right__wrapper {\n  position: relative;\n  z-index: 1;\n  display: flex;\n  align-items: stretch;\n  justify-content: space-between;\n  gap: 60px;\n  width: 100%;\n  padding: 80px;\n  background: #fff;\n  border-radius: 24px;\n}\n@media (max-width: 1900px),\n       (max-height: 900px) {\n  .sfmc-pain__right__wrapper {\n    gap: 40px;\n    padding: 40px;\n  }\n}\n@media (max-width: 1600px),\n       (max-height: 900px) {\n  .sfmc-pain__right__wrapper {\n    gap: 30px;\n    padding: 30px;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__wrapper {\n    flex-direction: column;\n    justify-content: flex-start;\n    gap: 20px;\n    padding: 15px;\n  }\n}\n.sfmc-pain__right__wrapper--overlay {\n  position: absolute;\n  z-index: 5;\n  top: 0;\n  left: 0;\n  width: 100%;\n  min-height: 100%;\n  transition: opacity var(--anim-slides) ease-in-out, transform var(--anim-slides) ease-in-out;\n}\n.sfmc-pain__right__wrapper--overlay.move {\n  pointer-events: none;\n  opacity: 0;\n  transform: scale(1.1);\n}\nsection.active .sfmc-pain__left h2,\nsection.active .sfmc-pain__left h3,\nsection.active .sfmc-pain__right {\n  opacity: 1;\n  transform: translateX(0);\n}\n.sfmc-pain__right__img {\n  width: 50%;\n}\n@media (max-width: 1900px),\n       (max-height: 900px) {\n  .sfmc-pain__right__img {\n    width: 40%;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__img {\n    width: 100%;\n  }\n}\n.sfmc-pain__right__img img,\n.sfmc-pain__right__img video {\n  display: block;\n  width: 100%;\n  height: 100%;\n  border-radius: 16px !important;\n  object-fit: cover;\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__img img,\n  .sfmc-pain__right__img video {\n    height: auto;\n    aspect-ratio: 2\/1;\n    object-fit: cover;\n  }\n}\n@media (max-width: 520px) {\n  .sfmc-pain__right__img img,\n  .sfmc-pain__right__img video {\n    aspect-ratio: 9\/4;\n    object-fit: cover;\n  }\n}\n.sfmc-pain__right__content {\n  display: flex;\n  flex-direction: column;\n  align-items: flex-start;\n  justify-content: flex-start;\n  width: 50%;\n  color: #000;\n  font-size: 16px;\n  line-height: 1.6;\n  text-align: left;\n}\n@media (max-width: 1900px),\n       (max-height: 900px) {\n  .sfmc-pain__right__content {\n    width: 60%;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__content {\n    width: 100%;\n    height: 100%;\n  }\n}\n.sfmc-pain__right__content a {\n  color: #019ACE !important;\n  text-decoration: underline !important;\n}\n.sfmc-pain__right__content a:hover {\n  color: #019ACE !important;\n  text-decoration: none !important;\n}\n.sfmc-pain__right__content p.large a {\n  color: #000 !important;\n  text-decoration: underline !important;\n}\n.sfmc-pain__right__content p.large a:hover {\n  color: #000 !important;\n  text-decoration: none !important;\n}\n.sfmc-pain__right__content p {\n  margin-bottom: 12px;\n}\n.sfmc-pain__right__content p.large {\n  font-size: 30px;\n  line-height: 1.25;\n  margin-bottom: 20px;\n}\n@media (max-width: 1600px) {\n  .sfmc-pain__right__content p.large {\n    font-size: 26px;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__content p.large {\n    font-size: 22px;\n    margin-bottom: 10px !important;\n  }\n}\n@media (max-width: 520px) {\n  .sfmc-pain__right__content p {\n    font-size: 13px;\n    line-height: 1.4;\n  }\n  .sfmc-pain__right__content p.large {\n    font-size: 16px;\n  }\n}\n.sfmc-pain__right__content__stats {\n  width: 100%;\n  display: flex;\n  align-items: stretch;\n  justify-content: space-between;\n  gap: 16px;\n  margin-top: auto;\n}\n@media (max-width: 1600px) {\n  .sfmc-pain__right__content__stats {\n    gap: 8px;\n  }\n}\n@media (max-width: 1400px) {\n  .sfmc-pain__right__content__stats {\n    flex-wrap: wrap;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__content__stats {\n    margin-top: 5px;\n  }\n}\n@media (max-width: 575px) {\n  .sfmc-pain__right__content__stats {\n    display: none;\n  }\n}\n.sfmc-pain__right__content__stats div {\n  flex: 1 1 0;\n  color: #000;\n  border-radius: 16px;\n  background: #feed1b;\n  padding: 20px;\n}\n@media (max-width: 1400px) {\n  .sfmc-pain__right__content__stats div {\n    display: flex;\n    align-items: center;\n    justify-content: flex-start;\n    gap: 8px;\n    flex: 0 0 auto;\n    width: 100%;\n    border-radius: 10px;\n    padding: 12px 16px;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__content__stats div {\n    padding: 8px 16px;\n  }\n}\n.sfmc-pain__right__content__stats h3 {\n  color: #000;\n  font-size: 80px;\n  line-height: 1;\n  font-weight: 400;\n}\n@media (max-width: 1600px),\n       (max-height: 900px) {\n  .sfmc-pain__right__content__stats h3 {\n    font-size: 60px;\n  }\n}\n@media (max-width: 1400px) {\n  .sfmc-pain__right__content__stats h3 {\n    font-size: 26px;\n    font-weight: 500;\n  }\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__content__stats h3 {\n    font-size: 22px;\n  }\n}\n.sfmc-pain__right__content__stats p {\n  font-size: 16px;\n  line-height: 1.6;\n  margin: 0;\n}\n@media (max-width: 900px) {\n  .sfmc-pain__right__content__stats p {\n    font-size: 14px;\n    line-height: 1.3;\n  }\n}\n.sfmc-pain__right__switchbtn {\n  position: relative;\n  cursor: pointer;\n  width: 100%;\n  height: 66px;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.2;\n    text-wrap: pretty;\n  margin-top: auto;\n  padding: 9px 72px 7px 24px;\n  background: #fff;\n  border-radius: 200px;\n  border: 1px solid #000;\n  transition: background 200ms ease-in-out, border-color 200ms ease-in-out;\n}\n@media (max-width: 1199px),\n       (max-height: 900px) {\n  .sfmc-pain__right__switchbtn {\n    height: 52px;\n    padding: 7px 56px 5px 15px;\n  }\n}\n.sfmc-pain__right__switchbtn:hover {\n  background: #feed1b;\n  border-radius: 200px;\n  border: 1px solid #feed1b;\n}\n.sfmc-pain__right__switchbtn em {\n  position: absolute;\n  top: 8px;\n  right: 8px;\n  width: 48px;\n  height: 48px;\n  background: #feed1b;\n  border-radius: 50%;\n  transition: background 300ms ease-in-out;\n}\n@media (max-width: 1199px),\n       (max-height: 900px) {\n  .sfmc-pain__right__switchbtn em {\n    top: 5px;\n    right: 5px;\n    width: 40px;\n    height: 40px;\n  }\n}\n.sfmc-pain__right__switchbtn:hover em {\n  background: #fff;\n}\n.sfmc-pain__right__switchbtn em:before,\n.sfmc-pain__right__switchbtn em:after {\n  content: \"\";\n  position: absolute;\n  top: 50%;\n  left: 50%;\n  transform: translate(-50%, -50%);\n  display: block;\n  width: 28px;\n  height: 1px;\n  background: #000;\n}\n@media (max-width: 1199px),\n       (max-height: 900px) {\n    .sfmc-pain__right__switchbtn em:before,\n  .sfmc-pain__right__switchbtn em:after {\n    width: 20px;\n  }\n}\n.sfmc-pain__right__switchbtn em:after {\n  transform: translate(-50%, -50%) rotate(90deg);\n}\n.sfmc-pain__right__switchbtn--x {\n  margin-top: 20px;\n}\n.sfmc-pain__right__switchbtn--x.mtauto {\n  margin-top: auto;\n}\n.sfmc-pain__right__switchbtn--x em:before,\n.sfmc-pain__right__switchbtn--x em:after {\n  transform: translate(-50%, -50%) rotate(45deg);\n}\n.sfmc-pain__right__switchbtn--x em:after {\n  transform: translate(-50%, -50%) rotate(135deg);\n}\n.sfmc .s8 h1 {\n  color: #fff;\n  font-size: 200px;\n  line-height: 1.1;\n}\n@media (max-width: 1400px) {\n  .sfmc .s8 h1 {\n    font-size: 15vw;\n  }\n}\n.sfmc .s8 h2 {\n  color: #fff;\n  font-size: 80px;\n  line-height: 1.1;\n}\n@media (max-width: 1400px) {\n  .sfmc .s8 h2 {\n    font-size: 7vw;\n  }\n}\n.sfmc .s9 img {\n  display: block;\n  margin: 0 auto 40px;\n}\n@media (max-width: 1190px) {\n  .sfmc .s9 img {\n    width: calc(10vw + 80px);\n  }\n}\n.sfmc .s9 h2 {\n  max-width: 930px;\n  margin: 0 auto;\n  color: #fff;\n  font-size: 60px;\n  line-height: 1.1;\n}\n@media (max-width: 1190px) {\n  .sfmc .s9 h2 {\n    font-size: 5vw;\n  }\n}\n@media (max-width: 767px) {\n  .sfmc .s9 h2 {\n    font-size: 8vw;\n  }\n}\n.sfmc .s10 h2 {\n  color: #fff;\n  font-size: 80px;\n  line-height: 1.1;\n}\n@media (max-width: 640px) {\n  .sfmc .s10 h2 {\n    font-size: 14vw;\n  }\n}\n.sfmc .s11 {\n  padding-bottom: 100px;\n}\n@media (max-width: 1199px),\n       (max-height: 1100px) {\n  .sfmc .s11 {\n    padding-bottom: 0;\n  }\n}\n@media (max-width: 1199px) {\n  .sfmc .s11 .sfmc-content {\n    padding: 0 10vw;\n  }\n}\n.sfmc .s11 h2 {\n  color: #fff;\n  font-size: 100px;\n  line-height: 1.1;\n}\n@media (max-height: 1100px) {\n  .sfmc .s11 h2 {\n    font-size: 60px;\n  }\n}\n@media (max-height: 800px) {\n  .sfmc .s11 h2 {\n    font-size: 50px;\n  }\n}\n@media (max-width: 960px) {\n  .sfmc .s11 h2 {\n    font-size: 10vw;\n  }\n}\n.sfmc .s11 p.subheadline {\n  color: #fff;\n  font-size: 24px;\n  line-height: 1.2;\n  margin-top: 20px;\n}\n@media (max-width: 960px) {\n  .sfmc .s11 p.subheadline {\n    font-size: 18px;\n    margin-top: 10px;\n  }\n}\n@media (max-width: 767px) {\n  .sfmc .s11 p.subheadline {\n    font-size: 16px;\n  }\n}\n.sfmc .s11 .bloomreach_hs_form {\n  max-width: 480px;\n  text-align: left;\n  margin: 30px auto 0;\n}\n@media (max-width: 1199px) {\n  .sfmc .s11 .bloomreach_hs_form {\n    margin: 16px auto 0;\n  }\n}\n.sfmc .s11__maxw {\n  max-width: 640px;\n  margin: 0 auto;\n}\n.sfmc .bloomreach_hs_form form .hs-fieldtype-text {\n    width: 100%;\n}\n@media (max-height: 800px) {\n  .sfmc .bloomreach_hs_form form .hs-fieldtype-text {\n    width: calc(50% - 4px);\n  }\n}\n.sfmc .bloomreach_hs_form form .hs-fieldtype-text input {\n  border-radius: 100px !important;\n    border: 0 !important;\n}\n.sfmc .bloomreach_hs_form form .hs-fieldtype-checkbox label input.hs-input:before,\n.sfmc .bloomreach_hs_form form .hs-fieldtype-booleancheckbox label input.hs-input:before,\n.sfmc .bloomreach_hs_form form .hs-fieldtype-radio label input.hs-input:before {\n  border: 0 !important;\n  border-radius: 3px !important;\n}\n.sfmc .bloomreach_hs_form form .hs-form-booleancheckbox-display span {\n  color: #fff !important;\n  font-size: 14px !important;\n}\n.sfmc .bloomreach_hs_form form .legal-consent-container {\n  margin: 10px 0 !important;\n}\n@media (max-width: 1199px) {\n  .sfmc .bloomreach_hs_form form .legal-consent-container {\n    margin: 5px 0 !important;\n  }\n  .sfmc .legal-consent-container .field.hs-form-field {\n    margin-bottom: 4px !important;\n  }\n}\n.sfmc .bloomreach_hs_form form .legal-consent-container > div {\n  margin-bottom: 5px !important;\n}\n.sfmc .bloomreach_hs_form form .legal-consent-container p {\n  color: #fff !important;\n  font-size: 12px !important;\n}\n.sfmc .bloomreach_hs_form form .hs_submit {\n  margin: 0 auto;\n}\n@media (max-width: 1024px) {\n    .sfmc .bloomreach_hs_form form .hs_submit,\n  .sfmc .bloomreach_hs_form form .hs_submit .hs-button {\n        width: auto !important;\n    }\n}\n.sfmc .bloomreach_hs_form form .hs_submit .hs-button {\n  color: #000 !important;\n  background: #feed1b !important;\n  padding: 13px 64px 11px !important;\n}\n.sfmc .bloomreach_hs_form .submitted-message p {\n    color: #fff !important;\n    text-align: center !important;\n}\n.sfmc div.submitted-message {\n    margin-top: 40px !important;\n}\n@media (max-width: 1024px) {\n    .sfmc .bloomreach_hs_form form {\n        column-gap: 8px;\n    }\n}\n.sfcm-badge {\n  position: fixed;\n  z-index: 2000;\n  pointer-events: none;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  left: 50%;\n  bottom: 60px;\n  width: auto;\n  height: 80px;\n  background: #fff;\n  border-radius: 100px;\n  padding: 0 22px 0 20px;\n  transform: translate(-50%,200%);\n  transition: transform 1s ease-in-out;\n}\n@media (max-width: 1199px), \n       (max-height: 1100px) {\n  .sfcm-badge {\n    bottom: 15px;\n    height: 30px;\n    padding: 0 8px 0 8px;\n  }\n}\n.sfcm-badge.show {\n  transform: translate(-50%,0);\n}\n.sfcm-badge img {\n  display: block;\n  width: 196px;\n  border-radius: 0 !important;\n}\n@media (max-width: 1199px), \n       (max-height: 1100px) {\n  .sfcm-badge img {\n    width: 80px;\n  }\n}\n<\/style>\n\n<div class=\"sfmc-menu\">\n  <div class=\"sfmc-content\">\n    <div class=\"sfmc-menu__logo\">\n      <a href=\"\/en\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/bloomreach-logo.svg\" alt=\"Bloomreach\"><\/a>\n    <\/div>\n    <div class=\"sfmc-menu__nav\">\n      <ul>\n        <li class=\"active\" data-menu=\"cloudy\">The Storm<\/li>\n        <li data-menu=\"esp\">ESP Forecast<\/li>\n        <li data-menu=\"pains\">SFMC Pains<\/li>\n        <li data-menu=\"clear\">Clear Skies<\/li>\n        <li class=\"navcta\" data-menu=\"cta\">Personalized Forecast<\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"sfmc-menu__burger\">\n      <span><\/span>\n      <span><\/span>\n      <span><\/span>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"sfmc\">\n  <div class=\"sfcm-badge\">\n    <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/bloomreach-logo-black.svg\" alt=\"Bloomreach\">\n  <\/div>\n\n  <div class=\"sfcm-next-section\">\n    <div><\/div>\n  <\/div>\n\n  <section class=\"s1 active\" data-active=\"cloudy\">\n    <div class=\"sfmc-content\">\n      <div class=\"s1-main dflex\">\n        <h1 class=\"playfair\">\n          Cloudy\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"84\" height=\"56\" viewBox=\"0 0 84 56\" fill=\"none\">\n            <path d=\"M67.725 21.14C66.5493 15.182 63.3416 9.81701 58.6497 5.96136C53.9578 2.10572 48.0729 -0.00137285 42 6.71079e-07C31.885 6.71079e-07 23.1 5.74 18.725 14.14C13.5808 14.6959 8.82352 17.1332 5.36721 20.9836C1.9109 24.834 -0.000600956 29.8259 1.41725e-07 35C1.41725e-07 46.585 9.415 56 21 56H66.5C76.16 56 84 48.16 84 38.5C84 29.26 76.825 21.77 67.725 21.14Z\" fill=\"white\"\/>\n          <\/svg>\n        <\/h1>\n        <h2 class=\"playfair\">with a 100% chance of waiting on IT<\/h2>\n      <\/div>\n      <div class=\"s1-scroll dflex\">\n        <p>Tired of every silver lining coming with a consulting bill?<\/p>\n        <p><strong>Your SFMC storm stops here.<\/strong><\/p>\n        <svg class=\"nextsection\" width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <rect x=\"48\" y=\"2.09815e-06\" width=\"48\" height=\"48\" rx=\"24\" transform=\"rotate(90 48 2.09815e-06)\" fill=\"#FEED1B\"\/>\n          <g clip-path=\"url(#clip0_188_277)\">\n          <path d=\"M24 12.75L24 35.25\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <path d=\"M13.5 24.75L24 35.25L34.5 24.75\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/g>\n          <defs>\n          <clipPath id=\"clip0_188_277\">\n          <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(36 12) rotate(90)\"\/>\n          <\/clipPath>\n          <\/defs>\n        <\/svg>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"s2\" data-active=\"esp\">\n    <div class=\"sfmc-content dflex\">\n      <h2 class=\"playfair\">Your ESP forecast doesn't <br>have to call for\u2026<\/h2>\n    <\/div>\n  <\/section>\n\n  <section class=\"s3\" data-active=\"pains\">\n    <div class=\"sfmc-content dflex\">\n\n      <div class=\"sfmc-pain\">\n        <div class=\"sfmc-pain__left\">\n          <h2 class=\"playfair\"><span>Developer Dependency<\/span><\/h2>\n          <h3 class=\"playfair\">01<\/h3>\n        <\/div>\n        <div class=\"sfmc-pain__right\">\n\n          <div class=\"sfmc-pain__right__wrapper sfmc-pain__right__wrapper--overlay\">\n            <div class=\"sfmc-pain__right__img\">\n              <video src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/cloudy-vid-1.mp4\" muted loop autoplay playsinline><\/video>\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Your marketing team has a great idea. Your developer has a two&#8209;week backlog. By the time that campaign goes live, the moment has passed \u2014 and you've paid an agency invoice for the privilege of being late.<\/p>\n              <p>This isn't a workflow problem. It's a tax on every campaign you run, quietly inflating your costs while your competitors move at the speed of the market.<\/p>\n\n              <div class=\"sfmc-pain__right__switchbtn\"><span>From agency dependent to fully in&#8209;house<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"sfmc-pain__right__wrapper\">\n            <div class=\"sfmc-pain__right__img\">\n              <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/havaianas.jpg\">\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Havaianas was handing over the keys to an external agency just to keep its Salesforce Marketing Cloud operation running \u2014 and paying for the privilege every single month.<\/p>\n              <p>After adopting Loomi AI, the brand brought everything in&#8209;house, reclaimed full control of its email program, and launched eight new revenue-driving lifecycle scenarios.<\/p>\n              <p><a target=\"_blank\" href=\"\/en\/case-studies\/havaianas-scales-email-program\">How Havaianas took back control<\/a><\/p>\n\n              <div class=\"sfmc-pain__right__switchbtn sfmc-pain__right__switchbtn--x mtauto\"><span>Close<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"s4\" data-active=\"pains\">\n    <div class=\"sfmc-content dflex\">\n\n      <div class=\"sfmc-pain\">\n        <div class=\"sfmc-pain__left\">\n          <h2 class=\"playfair\"><span>Pace Pains<\/span><\/h2>\n          <h3 class=\"playfair\">02<\/h3>\n        <\/div>\n        <div class=\"sfmc-pain__right\">\n          \n          <div class=\"sfmc-pain__right__wrapper sfmc-pain__right__wrapper--overlay\">\n            <div class=\"sfmc-pain__right__img\">\n              <video src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/cloudy-vid-2.mp4\" muted loop autoplay playsinline><\/video>\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Your ESP was built for an era that no longer exists. While your customers expect real-time personalization across every touchpoint, your team is wrestling with a platform that was never designed to deliver it.<\/p>\n              <p>Every workaround costs time. Every limitation costs revenue. And every day you stay is another day your competition pulls further ahead.<\/p>\n\n              <div class=\"sfmc-pain__right__switchbtn\"><span>80 campaigns. 72 countries. A team of three.<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"sfmc-pain__right__wrapper\">\n            <div class=\"sfmc-pain__right__img\">\n              <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/desigual.jpg\">\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Small team. No time to waste. <\/p>\n              <p>With Loomi AI, Desigual\u2019s 3-person team spun up 80 personalized campaigns across 72 countries, faster than many teams could brief an agency. When platform limitations get out of the way, speed follows.<\/p>\n              <p><a target=\"_blank\" href=\"\/en\/case-studies\/desigual\">How a team of three scaled globally<\/a><\/p>\n\n              <div class=\"sfmc-pain__right__content__stats\">\n                <div>\n                  <h3>80<\/h3>\n                  <p>personalized campaigns<\/p>\n                <\/div>\n                <div>\n                  <h3>72<\/h3>\n                  <p>countries<\/p>\n                <\/div>\n                <div>\n                  <h3>3<\/h3>\n                  <p>person in-house team<\/p>\n                <\/div>\n              <\/div>\n\n              <div class=\"sfmc-pain__right__switchbtn sfmc-pain__right__switchbtn--x\"><span>Close<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"s5\" data-active=\"pains\">\n    <div class=\"sfmc-content dflex\">\n\n      <div class=\"sfmc-pain\">\n        <div class=\"sfmc-pain__left\">\n          <h2 class=\"playfair\"><span>Disparate Data<\/span><\/h2>\n          <h3 class=\"playfair\">03<\/h3>\n        <\/div>\n        <div class=\"sfmc-pain__right\">\n          \n          <div class=\"sfmc-pain__right__wrapper sfmc-pain__right__wrapper--overlay\">\n            <div class=\"sfmc-pain__right__img\">\n              <video src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/cloudy-vid-3.mp4\" muted loop autoplay playsinline><\/video>\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Your CRM knows things your ESP doesn't. Your ecommerce platform knows things neither of them do.<\/p>\n              <p>And somewhere in the gap between all these disconnected systems lives the single customer view you've been chasing for years \u2014 patched together with brittle integrations that break without warning and data that you can never fully trust. You're not marketing to customers. You're guessing at them.<\/p>\n\n              <div class=\"sfmc-pain__right__switchbtn\"><span>A single customer view that drove 762% more revenue<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"sfmc-pain__right__wrapper\">\n            <div class=\"sfmc-pain__right__img\">\n              <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/oliver-bonas.jpg\">\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Oliver Bonas had customer data.<\/p>\n              <p>What it didn't have was a coherent picture of customers across every touchpoint. Loomi AI gave the brand a true single customer view \u2014 and when it was put to work, it resulted in 762% more revenue than a previous comparable campaign.<\/p>\n              <p><a target=\"_blank\" href=\"\/en\/case-studies\/how-oliver-bonas-uses-bloomrach-to-make-their-campaigns-soar\">See what a single customer view is worth<\/a><\/p>\n\n              <div class=\"sfmc-pain__right__content__stats\">\n                <div>\n                  <h3>762%<\/h3>\n                  <p>revenue increase<\/p>\n                <\/div>\n              <\/div>\n\n              <div class=\"sfmc-pain__right__switchbtn sfmc-pain__right__switchbtn--x\"><span>Close<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"s6\" data-active=\"pains\">\n    <div class=\"sfmc-content dflex\">\n\n      <div class=\"sfmc-pain\">\n        <div class=\"sfmc-pain__left\">\n          <h2 class=\"playfair\"><span>Reporting Roadblocks<\/span><\/h2>\n          <h3 class=\"playfair\">04<\/h3>\n        <\/div>\n        <div class=\"sfmc-pain__right\">\n          \n          <div class=\"sfmc-pain__right__wrapper sfmc-pain__right__wrapper--overlay\">\n            <div class=\"sfmc-pain__right__img\">\n              <video src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/cloudy-vid-4.mp4\" muted loop autoplay playsinline><\/video>\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">You sent the campaign. You just don't know if it worked.<\/p>\n              <p>Without integrated analytics, your team is making million-dollar decisions based on open rates and gut instinct \u2014 unable to attribute revenue, prove ROI, or know with any confidence what to do differently next time. You're not optimizing. You're operating blind.<\/p>\n\n              <div class=\"sfmc-pain__right__switchbtn\"><span>From guesswork to data-driven decisions<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"sfmc-pain__right__wrapper\">\n            <div class=\"sfmc-pain__right__img\">\n              <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/motorpoint.jpg\">\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">After moving off of Salesforce Marketing Cloud, Loomi AI gave Motorpoint's CRM team reporting it could act on.<\/p>\n              <p>Clearer insights meant faster decisions, smarter personalization, and less time wasted on manual execution. The numbers followed: 40% of weekly time saved and a 50% uplift in product recommendation email performance.<\/p>\n              <p><a target=\"_blank\" href=\"\/en\/case-studies\/motorpoint\">See how better reporting changed everything<\/a><\/p>\n\n              <div class=\"sfmc-pain__right__content__stats\">\n                <div>\n                  <h3>50%<\/h3>\n                  <p>uplift in product recommendation<\/p>\n                <\/div>\n              <\/div>\n\n              <div class=\"sfmc-pain__right__switchbtn sfmc-pain__right__switchbtn--x\"><span>Close<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"s7\" data-active=\"pains\">\n    <div class=\"sfmc-content dflex\">\n\n      <div class=\"sfmc-pain\">\n        <div class=\"sfmc-pain__left\">\n          <h2 class=\"playfair\"><span>Deliverability Doubts<\/span><\/h2>\n          <h3 class=\"playfair\">05<\/h3>\n        <\/div>\n        <div class=\"sfmc-pain__right\">\n          \n          <div class=\"sfmc-pain__right__wrapper sfmc-pain__right__wrapper--overlay\">\n            <div class=\"sfmc-pain__right__img\">\n              <video src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/cloudy-vid-5.mp4\" muted loop autoplay playsinline><\/video>\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">Your best campaign \u2014 the one your team spent weeks perfecting \u2014 never made it to the inbox. No one told you.<\/p>\n              <p>There was no alert, no flag, no warning. Just silence where revenue should have been. Poor sender reputation, failed authentication, and unchecked bounce rates aren't edge cases. They're a slow leak draining the ROI of everything you send.<\/p>\n\n              <div class=\"sfmc-pain__right__switchbtn\"><span>15 Million More Emails Actually Reaching the Inbox<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"sfmc-pain__right__wrapper\">\n            <div class=\"sfmc-pain__right__img\">\n              <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/fitflop.jpg\">\n            <\/div>\n            <div class=\"sfmc-pain__right__content\">\n              <p class=\"large\">FitFlop's campaigns were only as good as their ability to reach the inbox.<\/p>\n              <p>That changed thanks to Loomi AI. FitFlop\u2019s inbox placement improved by 10% and 15 million additional emails made it to customers who would have otherwise never seen them.<\/p>\n              <p><a target=\"_blank\" href=\"\/en\/case-studies\/fitflop-email-case-study\">How 15 million more emails hit the inbox<\/a><\/p>\n\n              <div class=\"sfmc-pain__right__content__stats\">\n                <div>\n                  <h3>10%<\/h3>\n                  <p>increase in inbox<\/p>\n                <\/div>\n                <div>\n                  <h3>15M<\/h3>\n                  <p>additional emails delivered<\/p>\n                <\/div>\n              <\/div>\n\n              <div class=\"sfmc-pain__right__switchbtn sfmc-pain__right__switchbtn--x\"><span>Close<\/span> <em><\/em><\/div>\n            <\/div>\n          <\/div>\n\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <section class=\"s8\" data-active=\"clear\">\n    <div class=\"sfmc-content dflex\">\n      <h1>Clear Skies<\/h1>\n      <h2>Ahead<\/h2>\n    <\/div>\n  <\/section>\n\n  <section class=\"s9\" data-active=\"clear\">\n    <div class=\"sfmc-content dflex\">\n      <img decoding=\"async\" src=\"https:\/\/www.bloomreach.comhttps:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/loomi-sfmc.svg\">\n      <h2>The mind behind real&#8209;time data, AI&#8209;powered personalization, and the email campaign velocity you've been waiting for.<\/h2>\n    <\/div>\n  <\/section>\n\n  <section class=\"s10\" data-active=\"clear\">\n    <div class=\"sfmc-content dflex\">\n      <h2>The&nbsp;forecast? Finally&nbsp;clear.<\/h2>\n    <\/div>\n  <\/section>\n\n  <section class=\"s11\" data-active=\"cta\">\n    <div class=\"sfmc-content dflex\">\n      <div class=\"s11__maxw\">\n        <h2>Step Into The Sunshine<\/h2>\n        <p class=\"subheadline\">Request your migration forecast \u2014 and finally leave the storm behind.<\/p>\n\n        <div class=\"bloomreach_hs_form hubspot-form-shortcode\">\n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n          <script>\n          hbspt.forms.create({\n            portalId: \"7227558\",\n            formId: \"14aae93b-b695-4b20-8c22-b960b5a398c3\",\n            region: \"na1\"\n          });\n          <\/script>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <div class=\"sfmc-bg\">\n    <video class=\"active\" loop muted autoplay playsinline\" data-show=\"cloudy\">\n      <source src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/sky-clouds-1-web.mp4\" type=\"video\/mp4\">\n    <\/video>\n    <video loop muted autoplay playsinline\" data-show=\"esp\">\n      <source src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/sky-clouds-2-web.mp4\" type=\"video\/mp4\">\n    <\/video>\n    <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/cloudy-bg-large.jpg\" data-show=\"clear\">\n  <\/div>\n<\/div>\n\n<div id=\"fullpage\">\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n    <div class=\"section\"><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Storm ESP Forecast SFMC Pains Clear Skies Personalized Forecast Cloudy with a 100% chance of waiting on IT Tired of every silver lining coming with a consulting bill? Your SFMC storm stops here. Your ESP forecast doesn&#8217;t have to call for\u2026 Developer Dependency 01 Your marketing team has a great idea. Your developer has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83353,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-81827","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/81827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=81827"}],"version-history":[{"count":5,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/81827\/revisions"}],"predecessor-version":[{"id":84435,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/81827\/revisions\/84435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/83353"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=81827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}