{"id":76686,"date":"2025-12-08T14:32:38","date_gmt":"2025-12-08T14:32:38","guid":{"rendered":"https:\/\/www.bloomreach.com\/?page_id=76686"},"modified":"2026-01-09T17:55:56","modified_gmt":"2026-01-09T17:55:56","slug":"the-edge-newsletter","status":"publish","type":"page","link":"https:\/\/www.bloomreach.com\/en\/the-edge-newsletter","title":{"rendered":"The Edge Newsletter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76686\" class=\"elementor elementor-76686\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1abc20 e-flex e-con-boxed e-con e-parent\" data-id=\"f1abc20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ac26ba e-con-full e-flex e-con e-child\" data-id=\"9ac26ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdb83e elementor-widget elementor-widget-heading\" data-id=\"1fdb83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span>Where Customer Experiences and AI See Eye to Eye<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc4220 elementor-widget elementor-widget-text-editor\" data-id=\"2fc4220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Edge is your bi-weekly dose of insights, trends, and \u201caha!\u201d moments from the Bloomreach crew \u2014 all designed to spark better customer experiences (and deeper conversations within our industry).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b995d e-con-full e-flex e-con e-child\" data-id=\"19b995d\" data-element_type=\"container\" data-e-type=\"container\" id=\"subscribe\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b17e4f e-con-full content-zindex e-flex e-con e-child\" data-id=\"7b17e4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb53f4 elementor-widget elementor-widget-heading\" data-id=\"ddb53f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Sign Up Now<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bfcff elementor-widget elementor-widget-text-editor\" data-id=\"c1bfcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlock actually useful insights. Unsubscribe anytime.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb970ee e-con-full content-zindex edgeform e-flex e-con e-child\" data-id=\"fb970ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ebb8b elementor-widget elementor-widget-hubspot_widget\" data-id=\"a0ebb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"hubspot-form-elementor\">\n            <div class=\"hubspot-form-container\" data-portal-id=\"7227558\"\n                data-form-id=\"892ed626-729e-4b0f-8fc8-00586f6b7ad0\"\n                id=\"hubspot-form-892ed626-729e-4b0f-8fc8-00586f6b7ad0-6a46c8dbb0ac6\"\n            ><\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e3151a e-flex e-con-boxed e-con e-parent\" data-id=\"2e3151a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a83715 elementor-widget elementor-widget-heading\" data-id=\"6a83715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Trusted By Top Brands Like<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272d179 elementor-widget elementor-widget-bloomreach_logo_slider\" data-id=\"272d179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_logo_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"br-logo-slider\">\n            <div class=\"br-logo-slider__wrapper  slide-me slide-me-mobile\" style=\"--fade-color: #fff\" data-logos-slider-id=\"\">\n                <div class=\"br-logo-slider__content slide-parent\">\n                    <div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"1\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/logo-thirdlove.svg\" alt=\"\" style=\"transform: scale(1);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"2\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/logo-boohoo.svg\" alt=\"\" style=\"transform: scale(1);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"3\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/logo-coop.svg\" alt=\"\" style=\"transform: scale(1);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"4\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/logo-on-the-beach.svg\" alt=\"\" style=\"transform: scale(1);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"5\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/logo-sonepar.svg\" alt=\"\" style=\"transform: scale(1);\"><\/div><div class=\"br-logo-slider__item\" style=\"margin-right:0px;\" data-logo-index=\"6\"><img decoding=\"async\" class=\"br-logo-slider__logo\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/logo-mkm.svg\" alt=\"\" style=\"transform: scale(1);\"><\/div>                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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ce0ca1 e-con-full e-flex e-con e-child\" data-id=\"8ce0ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db8d492 elementor-widget elementor-widget-heading\" data-id=\"db8d492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Our Readers Are Saying<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8d8a6 e-con-full e-flex e-con e-child\" data-id=\"7a8d8a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0525df elementor-widget elementor-widget-html\" data-id=\"c0525df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .swiper-quotes {\n    overflow: visible !important;\n  }\n  .swiper-quotes .swiper-slide {\n    opacity: 0;\n    transition: opacity 300ms ease-out;\n  }\n  .swiper-quotes .swiper-slide-active {\n    opacity: 1;\n  }\n  .swiper-quotes .s-quote {\n    color: #000;\n    font-size: 32px;\n    line-height: 1.4;\n    margin-bottom: 40px;\n  }\n  @media (max-width: 1600px) {\n      .swiper-quotes .s-quote {\n        font-size: 28px;\n      }\n  }\n  @media (max-width: 1200px) {\n      .swiper-quotes .s-quote {\n        font-size: 24px;\n      }\n  }\n  @media (max-width: 380px) {\n      .swiper-quotes .s-quote {\n        font-size: 20px;\n      }\n  }\n  .swiper-quotes .s-name {\n    color: #000;\n    font-size: 17px;\n    line-height: 1.5;\n  }\n  @media (max-width: 1200px) {\n      .swiper-quotes .s-name {\n        font-size: 16px;\n        line-height: 1.5;\n      }\n  }\n  @media (max-width: 380px) {\n      .swiper-quotes .s-name {\n        font-size: 14px;\n        line-height: 1.5;\n      }\n  }\n  .swiper-quotes .s-name strong {\n    display: block;\n  }\n<\/style>\n\n<div class=\"swiper swiper-quotes\">\n  <div class=\"swiper-wrapper\">\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201cReal-life examples, use cases, and success stories, without the wishy-washy fake corporate jargon. We want to see results, and we want them from humans who have faced similar issues \u2014 to cut through all this while engaging the reader is something The Edge does so well.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Ollie Wilson<\/strong>\n        <span>Insight Activation Manager at MandM Direct<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201cThe Edge is not the regular run-of-the-mill marketing newsletter that goes unread and straight to the trash bin. It\u2019s like that effective elevator pitch that gives me the gist without taking up too much of my time.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Andrea Barnes<\/strong>\n        <span>Product Owner at Pollard Banknote Limited <\/span>\n      <\/div>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201cI wanted to see a more human approach to newsletters with real examples, and The Edge feels more personal, as if I\u2019m being mentored.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Rob Wilcox<\/strong>\n        <span>Customers Insights Analyst at Superdry<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201cIt\u2019s really useful to read what insiders at Bloomreach have to say about industry trends, current topics, and other applicable news in the CRM and ecommerce space. It\u2019s so easily digestible, and it feels like you\u2019re part of a community when reading it.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Jamie Olvier<\/strong>\n        <span>CRM Manager at Entertainment Magpie Limited<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201cThe Edge distills complex trends into practical insights that help me anticipate change rather than react to it. While many industry newsletters recycle news or focus on tactical updates, The Edge delivers deeper analysis, forward-thinking perspectives, and clearly articulated implications for decision makers.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Malik Dassa Zill<\/strong>\n        <span>Email Marketing Manager at CHEQ<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201c\u200b\u200bWhat makes The Edge different is that it doesn\u2019t just share what\u2019s happening in the industry; it shows how brands are actually doing it. The real case studies and tactical insights make it feel more like a playbook than just another newsletter.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Ash Madhav<\/strong>\n        <span>Head of Customer Engagement & Insights at The Diamond Store<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <div class=\"s-quote\">\n        \u201cIt's a leading voice from a Martech innovator looking to disrupt still at scale. This means that those of us looking to leapfrog or get ahead of competitors need to be in the loop.\u201d\n      <\/div>\n      <div class=\"s-name\">\n        <strong>Jason Peters<\/strong>\n        <span>Co-Founder at Pathways<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"swiper-arrows\">\n    <div class=\"swiper-button-prev\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n    <div class=\"swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n  <\/div>\n<\/div>\n\n<script>\nconst swiper1 = new Swiper('.swiper-quotes', {\n  loop: true,\n  navigation: {\n    nextEl: '.swiper-quotes .swiper-button-next',\n    prevEl: '.swiper-quotes .swiper-button-prev',\n  },\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b05e3bf e-flex e-con-boxed e-con e-parent\" data-id=\"b05e3bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90f375b e-con-full e-flex e-con e-child\" data-id=\"90f375b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c47a35 elementor-widget elementor-widget-heading\" data-id=\"8c47a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You Missed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2af67a6 e-con-full e-flex e-con e-child\" data-id=\"2af67a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-186e037 elementor-widget elementor-widget-html\" data-id=\"186e037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .swiper-emails {\n    overflow: visible !important;\n  }\n  .swiper-emails .swiper-slide {\n    cursor: pointer;\n    display: flex;\n    flex-direction: column;\n    gap: 20px;\n    width: 332px;\n    transition: transform 200ms ease-out;\n  }\n  .swiper-emails .swiper-slide:hover {\n    transform: scale(1.05);\n  }\n  .swiper-emails img {\n    width: 100%;\n    height: auto;\n    aspect-ratio: 332\/365;\n    object-fit: cover;\n    border-radius: 20px;\n    margin-bottom: 8px;\n  }\n  .swiper-emails strong {\n    display: block;\n    color: #000;\n    font-size: 20px;\n    line-height: 1.2;\n    font-weight: 500;\n  }\n  .swiper-emails span {\n    display: block;\n    color: #019ACE;\n    font-size: 18px;\n    line-height: 1.2;\n  }\n<\/style>\n\n<div class=\"swiper swiper-emails\">\n  <div class=\"swiper-wrapper\">\n    <a href=\"https:\/\/www.bloomreach.com\/static\/email-templates\/mall-culture-meets-machine-learning.html\" class=\"swiper-slide\" target=\"_blank\">\n      <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/email-1.jpg\" alt=\"Mall Culture Meets Machine Learning\">\n      <strong>Mall Culture Meets Machine Learning<\/strong>\n      <span>Read More<\/span>\n    <\/a>\n    <a href=\"https:\/\/www.bloomreach.com\/static\/email-templates\/have-you-been-personally-victimized-by-bfcm.html\" class=\"swiper-slide\" target=\"_blank\">\n      <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/12\/email-2.jpg\" alt=\"Have You Been Personally Victimized By BFCM?\">\n      <strong>Have You Been Personally Victimized By BFCM? 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