{"id":72808,"date":"2025-10-28T09:21:45","date_gmt":"2025-10-28T09:21:45","guid":{"rendered":"https:\/\/www.bloomreach.com\/?page_id=72808"},"modified":"2025-11-14T15:29:30","modified_gmt":"2025-11-14T15:29:30","slug":"murmurations-ai","status":"publish","type":"page","link":"https:\/\/www.bloomreach.com\/en\/murmurations-ai","title":{"rendered":"Murmurations on the AI Era"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"72808\" class=\"elementor elementor-72808\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40afde7 e-flex e-con-boxed e-con e-parent\" data-id=\"40afde7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7b408 elementor-widget elementor-widget-html\" data-id=\"4e7b408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\t.fixedmenu {\n\t\tposition: fixed;\n\t\tz-index: 20;\n\t\twidth: 220px;\n\t\tleft: 12px;\n\t\tbottom: 20px;\n\t\tpadding: 20px 30px 20px 20px;\n\t\tborder-radius: 13px;\n\t\tbackdrop-filter: blur(5px);\n\t\tbackground: rgba(223, 223, 223, 0.20);\n\t}\n\t@media (max-width: 1200px) {\n\t    .fixedmenu {\n\t        display: none !important;\n\t    }\n\t}\n\t.fixedmenu-close {\n\t\tcursor: pointer;\n\t\tposition: absolute;\n\t\ttop: 5px;\n\t\tright: 7px;\n\t\twidth: 20px;\n\t\theight: 20px;\n\t\tborder-radius: 50%;\n\t\topacity: .2;\n\t\ttransition: opacity 200ms;\n\t}\n\t.fixedmenu-close:hover {\n\t\topacity: 1;\n\t}\n\t.fixedmenu-close:before,\n\t.fixedmenu-close:after {\n\t    content: \"\";\n\t    position: absolute;\n\t    width: 12px;\n\t    height: 1px;\n\t    display: block;\n\t    background: #000;\n\t    top: 50%;\n\t    left: 50%;\n\t    transform: translate(-50%, -50%);\n\t    transition: transform 200ms;\n\t}\n\t.fixedmenu.mini .fixedmenu-close:after {\n\t    transform: translate(-50%, -50%) rotate(90deg);\n\t}\n\t.fixedmenu-content {\n\t\tdisplay: flex;\n\t\tflex-direction: column;\n\t\tgap: 12px;\n\t\tfont-size: 12px;\n\t\tfont-weight: 500;\n\t\tline-height: 1.25;\n\t}\n\t.fixedmenu-content a {\n\t\topacity: .4;\n\t\tdisplay: flex;\n\t\tcolor: #000;\n\t\ttransition: opacity 200ms linear;\n\t}\n\t.fixedmenu-content a:hover,\n\t.fixedmenu-content a.active {\n\t\topacity: 1;\n\t}\n\t.fixedmenu-content a span {\n\t\twidth: 30px;\n\t\tflex: 0 0 auto;\n\t}\n\t.fixedmenu-content-mini {\n\t\tdisplay: none;\n\t}\n<\/style>\t\n\n<div class=\"fixedmenu\">\n\t<div class=\"fixedmenu-close\"><\/div>\n    <div class=\"fixedmenu-content fixedmenu-content-mini\">\n    \t<strong>Table of Contents<\/strong>\n\t<\/div>\n    <div class=\"fixedmenu-content fixedmenu-content-full\">\n\t    <a href=\"#section1\">\n\t    \t<span>01<\/span>\n\t\t    <strong>Prioritizing Patterns over Predictions in 2026<\/strong>\n\t\t<\/a>\n\t    <a href=\"#section2\">\n\t    \t<span>02<\/span>\n\t\t    <strong>From Chaotic Signals, a Pattern Emerges<\/strong>\n\t\t<\/a>\n\t    <a href=\"#section3\">\n\t    \t<span>03<\/span>\n\t\t    <strong>Tapping Into Your Marketing Team\u2019s True Potential<\/strong>\n\t\t<\/a>\n\t    <a href=\"#section4\">\n\t    \t<span>04<\/span>\n\t\t    <strong>Creating Customer Experiences That Keep Up With Customer Expectations<\/strong>\n\t\t<\/a>\n\t    <a href=\"#section5\">\n\t    \t<span>05<\/span>\n\t\t    <strong>Connecting the Dots With Your Data<\/strong>\n\t\t<\/a>\n\t    <a href=\"#section6\">\n\t    \t<span>06<\/span>\n\t\t    <strong>Find Power in the Patterns<\/strong>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n<script>\njQuery(function($) {\n  function fixedMenu() {\n    var offset = window.innerHeight \/ 2;\n    var scrollTop = jQuery(window).scrollTop();\n    var activeFound = false;\n    jQuery('div[id*=\"section\"]').each(function() {\n        var sectionOffset = jQuery(this).offset().top;\n        var sectionId = jQuery(this).attr('id');\n        if (scrollTop >= sectionOffset - offset) {\n            jQuery('.fixedmenu a').removeClass('active');\n            jQuery('.fixedmenu a[href=\"#'+sectionId+'\"]').addClass('active');\n            activeFound = true;\n        }\n    });\n    if (!activeFound) {\n        jQuery('.fixedmenu a').removeClass('active');\n        jQuery('.fixedmenu a').first().addClass('active');\n    }\n  }\n\n  fixedMenu();\n  $(window).on('scroll', fixedMenu);\n\n\tjQuery(document).on('click', '.fixedmenu-close', function(e) {\n\t    e.preventDefault();\n\t    var $parent = jQuery(this).parent();\n\t    $parent.toggleClass('mini');\n\t    if ($parent.hasClass('mini')) {\n\t        $parent.find('.fixedmenu-content-mini').slideDown();\n\t        $parent.find('.fixedmenu-content-full').slideUp();\n\t    } else {\n\t        $parent.find('.fixedmenu-content-mini').slideUp();\n\t        $parent.find('.fixedmenu-content-full').slideDown();\n\t    }\n\t});\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8dc1f3 e-flex e-con-boxed e-con e-parent\" data-id=\"c8dc1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1082c elementor-widget elementor-widget-image\" data-id=\"cf1082c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"208\" height=\"45\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/10\/logo-bloomreach.svg\" class=\"attachment-full size-full wp-image-53036\" alt=\"logo-bloomreach\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59396e1 e-flex e-con-boxed e-con e-parent\" data-id=\"59396e1\" data-element_type=\"container\" data-e-type=\"container\" id=\"section1\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428bbcf elementor-widget elementor-widget-html\" data-id=\"428bbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"hdl-container\"><\/div>\n<div id=\"hdl-subhdl\">Prioritizing Patterns Over Predictions in 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02629af e-flex e-con-boxed e-con e-parent\" data-id=\"02629af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d54cb6 elementor-widget elementor-widget-html\" data-id=\"0d54cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/wp-content\/themes\/hello-theme-child-master\/assets\/js\/nextparticle.min.js\"><\/script>\n\n<script>\nfunction initParticleEffect() {\n    const wrapperElement = document.getElementById('hdl-container');\n    const screen_width = window.innerWidth;\n    let width = 1600;\n    let height = 600;\n    let mouse_force = 80;\n    \n    if(screen_width < 420) {\n        width = 400;\n        height = 180;\n        mouse_force = 20;\n    }else if(screen_width < 520) {\n        width = 500;\n        height = 220;\n        mouse_force = 30;\n    }else if(screen_width < 760) {\n        width = 700;\n        height = 300;\n        mouse_force = 40;\n    }else if(screen_width < 1000) {\n        width = 1000;\n        height = 450;\n        mouse_force = 50;\n    }else if(screen_width < 1200) {\n        width = 1200;\n        height = 500;\n        mouse_force = 60;\n    }else if(screen_width < 1400) {\n        width = 1400;\n        height = 540;\n        mouse_force = 80;\n    }\n\n    if (wrapperElement) {\n        particleInstance = new NextParticle({\n            imageUrl: '\/wp-content\/uploads\/2025\/10\/murmur-title.png',\n            width: width,\n            height: height,\n            particleGap: 1,\n            mouseForce: mouse_force,\n            gravity: 0.1,\n            wrapperElement: wrapperElement\n        });\n    }\n};\ninitParticleEffect();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cffe521 e-flex e-con-boxed e-con e-parent\" data-id=\"cffe521\" data-element_type=\"container\" data-e-type=\"container\" id=\"section2\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7284295 anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"7284295\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd424d5 elementor-widget elementor-widget-heading\" data-id=\"fd424d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Chaotic Signals,\u2028a Pattern Emerges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e6b57 elementor-widget elementor-widget-text-editor\" data-id=\"c7e6b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LLMs, agents, conversational commerce, generative personalization \u2014 the AI landscape is constantly shifting. Every week brings new capabilities, new platforms, new promises. And beneath it all, the same question: <strong>What actually matters?<\/strong><\/p><p>Here\u2019s the thing: <strong>Nobody has the full picture.<\/strong> Not the hyperscalers, not the startups, not the analysts. The technology is evolving too fast for any single perspective to capture it completely.<\/p><p>But here&#8217;s what we&#8217;ve learned: <strong>Collective observation beats individual prediction.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-261a166 anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"261a166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1814e6c elementor-widget elementor-widget-heading\" data-id=\"1814e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This\u2026is murmuration.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b512e elementor-widget elementor-widget-text-editor\" data-id=\"27b512e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A murmuration is thousands of starlings moving as one \u2014 each bird simply watching its neighbors, creating collective intelligence without any central control.<\/p><p>That\u2019s the driver behind <a href=\"https:\/\/theedgesummit.com\/2025-recap\" target=\"_blank\" rel=\"noopener\">The Edge Summit<\/a> \u2014 global gatherings in Miami and London where operators, technologists, and strategists compared notes on what&#8217;s actually working. Not forecasts or predictions, but observations about where the flock is moving \u2014 and why. These are practical patterns you can act on today, drawn from hundreds of conversations about what&#8217;s working, what&#8217;s failing, and what&#8217;s worth paying attention to.<\/p><p>The pace isn&#8217;t slowing down, but you don&#8217;t need a crystal ball to navigate it \u2014 you just need to know where to look.<\/p><p><strong>What follows are the patterns we\u2019re seeing and the moves that are working right now.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b2194c e-flex e-con-boxed e-con e-child\" data-id=\"7b2194c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4132907 anim anim-bot elementor-widget elementor-widget-video\" data-id=\"4132907\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/section-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-088fbe4 anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"088fbe4\" data-element_type=\"container\" data-e-type=\"container\" id=\"section3\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718b8fa elementor-widget elementor-widget-heading\" data-id=\"718b8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tapping Into Your Marketing Team\u2019s True Potential\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4a362 elementor-widget elementor-widget-text-editor\" data-id=\"6c4a362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers have been using workflow-based processes for so long that it\u2019s hard to imagine a world beyond that. But we\u2019ve heard from countless brands that they desperately need to find a better way to deliver personalization at scale.\u00a0<\/p><p>The reality is: As customers continue to demand more personalized experiences, brands simply can\u2019t afford to get bogged down in manual tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da44ae8 section-1430 quotepad e-flex e-con-boxed e-con e-parent\" data-id=\"da44ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3edddab e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"3edddab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e123f54 elementor-widget elementor-widget-heading\" data-id=\"e123f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cYou can\u2019t allow resource bottlenecks to get in the way of delivering this compelling user experience and personalizing at the speed of agentic AI.<br>\nYou need to harness the power of autonomous systems to supercharge your teams.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f26bed elementor-widget elementor-widget-heading\" data-id=\"7f26bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Raj De Datta, CEO and co-founder of Bloomreach <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0072dd section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"e0072dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06667a1 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"06667a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-879a134 e-con-full e-flex e-con e-child\" data-id=\"879a134\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e842e elementor-widget elementor-widget-heading\" data-id=\"11e842e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how you can start empowering your teams to work more effectively:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c04d63 e-con-full box3 e-flex e-con e-child\" data-id=\"8c04d63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb5700a e-con-full e-flex e-con e-child\" data-id=\"cb5700a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bda03b e-con-full box3-video e-flex e-con e-child\" data-id=\"9bda03b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2eda1 elementor-widget elementor-widget-video\" data-id=\"5c2eda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/double-down-on-email-web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc1759 elementor-widget elementor-widget-heading\" data-id=\"0bc1759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Double Down on Email<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb1897 elementor-widget elementor-widget-text-editor\" data-id=\"ebb1897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email is a crucial channel for demonstrating brand authenticity and connecting with customers. Make sure every <a href=\"https:\/\/www.bloomreach.com\/en\/ai-email\">email campaign<\/a> is automatically rooted in deep personalization driven by real-time insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2592c78 e-con-full e-flex e-con e-child\" data-id=\"2592c78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00cf8d9 e-con-full box3-video e-flex e-con e-child\" data-id=\"00cf8d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f79a83 elementor-widget elementor-widget-video\" data-id=\"3f79a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/reimagine-team-responsibilities-web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5569c4d elementor-widget elementor-widget-heading\" data-id=\"5569c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reimagine Team Responsibilities<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0a506 elementor-widget elementor-widget-text-editor\" data-id=\"5b0a506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You\u2019re not replacing people with autonomous marketing \u2014 you\u2019re changing the way they work. Instead of procedural tasks, refocus your teams on creativity and high-level strategy. You know, the stuff that matters. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b3a8a8 e-con-full e-flex e-con e-child\" data-id=\"4b3a8a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cff66bb e-con-full box3-video e-flex e-con e-child\" data-id=\"cff66bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bedf967 elementor-widget elementor-widget-video\" data-id=\"bedf967\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/embrace-agentic-ai-web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9550e7c elementor-widget elementor-widget-heading\" data-id=\"9550e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Embrace Agentic AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6802f88 elementor-widget elementor-widget-text-editor\" data-id=\"6802f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/what-is-an-ai-agent\">AI agents<\/a> aren\u2019t a far-flung prediction \u2014 you can already start taking advantage of them. Find ways to use agentic AI to unlock efficiencies and drastically reduce your team\u2019s manual processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-756192b section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"756192b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92ecd8a anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"92ecd8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b2d3e elementor-widget elementor-widget-heading\" data-id=\"16b2d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autonomous Marketing:\u2028Ease or Unease? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9044e82 elementor-widget elementor-widget-text-editor\" data-id=\"9044e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As AI agents burst onto the scene, the question that inevitably arises is,\u2028\u201cWhat happens to my job?\u201d<\/p><p>The answer is that those jobs will simply change and evolve. We\u2019ve seen it firsthand from brands that have started experimenting with autonomous marketing. Their marketing teams were stretched thin and could only focus on the next campaign, but now agentic AI can take care of building the journeys while they focus on more important tasks.<\/p><p>After all, agents are only as good as the data they have and understand. Marketers need to know what data needs to be used to build successful experiences, then guide the agents to execute that vision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fba8b9 e-con-full mur-video e-flex e-con e-child\" data-id=\"4fba8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7bfdaf elementor-widget__width-inherit anim anim-bot elementor-widget elementor-widget-video\" data-id=\"a7bfdaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/autonomous-marketing.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec0ad1 section-1430 quotepad e-flex e-con-boxed e-con e-parent\" data-id=\"bec0ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e7afa6 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"4e7afa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1bc9b elementor-widget elementor-widget-html\" data-id=\"7b1bc9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"swiper large-quotes large-quotes-1\">\n  <div class=\"swiper-wrapper\">\n    <div class=\"swiper-slide large-quote\">\n    \t<div class=\"large-quote__title\">\u201cFor those of you who are nervous, let me just say it\u2019s going to be okay. My fear of losing control has subsided significantly. Having the time back as a result of Bloomreach Affinity has allowed me to be more creative.\u201d<\/div>\n    \t<div class=\"large-quote__name\">Dennis Bower, Brand Manager at Sideshow<\/div>\n    <\/div>\n    <div class=\"swiper-slide large-quote\">\n    \t<div class=\"large-quote__title\">\u201cThings are moving fast and getting really interesting. The art is going to be in constantly pivoting as you go along.\u201d<\/div>\n    \t<div class=\"large-quote__name\">Ramzi Rahbani, Chief Product Officer at FortNine<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"mur-swiper-arrows quotes-1\">\n  \t<div class=\"swiper-button-prev\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n    <div class=\"swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n  <\/div>\n<\/div>\n\n<script>\nconst swiper_large = new Swiper('.large-quotes-1', {\n  slidesPerView: 'auto',\n  spaceBetween: 150,\n  navigation: {\n    nextEl: '.quotes-1 .swiper-button-next',\n    prevEl: '.quotes-1 .swiper-button-prev',\n  },\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38a4a61 section-1800 e-flex e-con-boxed e-con e-parent\" data-id=\"38a4a61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eed1a1 anim anim-bot elementor-widget elementor-widget-html\" data-id=\"1eed1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grey-color\">\n\t<div class=\"grey-color__grey\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/optimal-send-grey.jpg\"><\/div>\n\t<div class=\"grey-color__color\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/optimal-send-color.jpg\"><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8df97c3 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"8df97c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-886e990 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"886e990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6fe0e2 e-con-full e-flex e-con e-child\" data-id=\"c6fe0e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99e3e74 e-con-full e-flex e-con e-child\" data-id=\"99e3e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e419569 elementor-widget elementor-widget-heading\" data-id=\"e419569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What\u2019s Old Is New Again: Finding Patterns in Email <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfa83b elementor-widget elementor-widget-text-editor\" data-id=\"3dfa83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even though email marketing has been around for decades, it still remains one of the most effective ways to connect with your customers.<\/p><p>However, the tried-and-true nature of email also makes it incredibly competitive. Here are some tips to help you stand out in the inbox:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aba9fa3 e-con-full e-flex e-con e-child\" data-id=\"aba9fa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-484c45a elementor-widget elementor-widget-html\" data-id=\"484c45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"mur-swiper-arrows num-arrows\">\n  \t<div class=\"num-arrow swiper-button-prev swiper-button-disabled\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n    <div class=\"num-arrow swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca4b23f e-con-full e-flex e-con e-child\" data-id=\"ca4b23f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4507b elementor-widget elementor-widget-html\" data-id=\"9a4507b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"nums\">\n\t<div class=\"nums__item active\">\n\t\t<div class=\"nums__item__num\">01<\/div>\n\t\t<div class=\"nums__item__text\">\n\t\t\t<div class=\"nums__item__text-move\">\n\t\t\t\t<strong>Focus on deliverability.<\/strong> Stay on top of new guidelines, like those affecting <a href=\"\/en\/blog\/apple-ios-18-update-email-deliverability\" target=\"_blank\">iOS<\/a> and <a href=\"\/en\/blog\/navigating-gmail-and-yahoos-deliverability-changes-what-you-need-to-know\" target=\"_blank\">Gmail\/Yahoo<\/a> users.\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"nums__item\">\n\t\t<div class=\"nums__item__num\">02<\/div>\n\t\t<div class=\"nums__item__text\">\n\t\t\t<div class=\"nums__item__text-move\">\n\t\t\t\t<strong>Content is king.<\/strong> Personalized emails will drive higher engagement, which will improve your brand reputation.\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"nums__item\">\n\t\t<div class=\"nums__item__num\">03<\/div>\n\t\t<div class=\"nums__item__text\">\n\t\t\t<div class=\"nums__item__text-move\">\n\t\t\t\t<strong><a href=\"\/en\/library\/use-cases\/use-ai-to-automatically-send-campaigns-to-customers-at-the-right-time\" target=\"_blank\">Optimal send time<\/a> is crucial.<\/strong> AI can use data to automatically identify the best send times.\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"nums__item\">\n\t\t<div class=\"nums__item__num\">04<\/div>\n\t\t<div class=\"nums__item__text\">\n\t\t\t<div class=\"nums__item__text-move\">\n\t\t\t\t<strong>Go beyond subject lines.<\/strong> Incremental changes don\u2019t move the needle enough. You need to revamp your email marketing flows with AI and data.\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<style>\n.nums {\n\tposition: relative;\n\twidth: 100%;\n}\n.nums a {\n\tcolor: #000 !important;\n\ttext-decoration: underline !important;\n}\n.nums a:hover {\n\tcolor: #000 !important;\n\ttext-decoration: none !important;\n}\n.nums__item {\n\tpointer-events: none;\n\tposition: absolute;\n\twidth: 100%;\n}\n.nums__item.active {\n\tpointer-events: all;\t\n}\n.nums__item__num {\n\tposition: absolute;\n\tz-index: 1;\n\tcolor: #feed1b;\n\tfont-size: 750px;\n\tfont-weight: 500;\n\topacity: 0;\n\ttransform: translateY(-40px);\n\ttransition: opacity 400ms ease-out, transform 400ms ease-out;\n}\n.nums__item__text {\n\tposition: absolute;\n\tz-index: 5;\n\twidth: 420px;\n\ttop: 50%;\n\ttransform: translateY(-50%);\n\tright: 0;\n\tcolor: #000;\n\tfont-size: 34px;\n\tline-height: 1.4;\n}\n.nums__item__text-move {\n\topacity: 0;\n\ttransform: translateY(40px);\n\ttransition: opacity 400ms ease-out, transform 400ms ease-out;\n\ttransition-delay: 100ms;\n}\n.nums__item.active .nums__item__num,\n.nums__item.active .nums__item__text-move {\n\topacity: 1;\n\ttransform: translate(0);\n}\n@media (max-width: 1024px) {\n    .nums__item {\n    \taspect-ratio: 7\/4;\n    }\n    .nums__item__num {\n    \ttop: 50%;\n    \tfont-size: 78vw;\n    }\n}\n@media (max-width: 720px) {\n    .nums__item__text {\n    \tposition: absolute;\n    \tz-index: 5;\n    \twidth: 320px;\n    \ttop: 50%;\n    \ttransform: translateY(-50%);\n    \tright: 0;\n    \tcolor: #000;\n    \tfont-size: 24px;\n    \tline-height: 1.4;\n    }\n}\n@media (max-width: 520px) {\n    .nums__item__text {\n    \tposition: absolute;\n    \tz-index: 5;\n    \twidth: 260px;\n    \ttop: 50%;\n    \ttransform: translateY(-50%);\n    \tright: 0;\n    \tcolor: #000;\n    \tfont-size: 20px;\n    \tline-height: 1.25;\n    }\n}\n<\/style>\n\n<script>\ndocument.addEventListener('click', (e) => {\n  const btn = e.target.closest('.num-arrow');\n  if (!btn) return;\n\n  if (btn.classList.contains('swiper-button-disabled')) return;\n\n  const isNext = btn.classList.contains('swiper-button-next');\n  const isPrev = btn.classList.contains('swiper-button-prev');\n  if (!isNext && !isPrev) return;\n\n  const current = document.querySelector('.nums__item.active');\n  const candidate = isNext ? current.nextElementSibling : current.previousElementSibling;\n\n  if (!candidate || !candidate.classList.contains('nums__item')) {\n    return;\n  }\n\n  \/\/ Remove disabled state from all arrows\n  document.querySelectorAll('.num-arrow').forEach(el => {\n    el.classList.remove('swiper-button-disabled');\n  });\n\n  current.classList.remove('active');\n  setTimeout(() => {\n    candidate.classList.add('active');\n\n    \/\/ After changing active, evaluate whether next\/prev arrows should be disabled\n    const newCurrent = candidate;\n    const prevArrow = document.querySelector('.num-arrow.swiper-button-prev');\n    const nextArrow = document.querySelector('.num-arrow.swiper-button-next');\n    const prevItem = newCurrent.previousElementSibling && newCurrent.previousElementSibling.classList.contains('nums__item') ? newCurrent.previousElementSibling : null;\n    const nextItem = newCurrent.nextElementSibling && newCurrent.nextElementSibling.classList.contains('nums__item') ? newCurrent.nextElementSibling : null;\n\n    if (!prevItem && prevArrow) {\n      prevArrow.classList.add('swiper-button-disabled');\n    }\n    if (!nextItem && nextArrow) {\n      nextArrow.classList.add('swiper-button-disabled');\n    }\n  }, 200);\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c6e09 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"66c6e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de6ba78 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"de6ba78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a94ad5 elementor-widget elementor-widget-heading\" data-id=\"1a94ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want to see the full picture of email\u2019s potential? Learn how you can put the AI in email.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d92af1 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"9d92af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta  br-cta--custom\" href=\"https:\/\/visit.bloomreach.com\/webinar-put-the-ai-in-email\" target=\"_blank\" rel=\"noopener\"><strong>Discover More<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e65db1 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"2e65db1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cc94d0 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"2cc94d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-269d526 elementor-widget elementor-widget-heading\" data-id=\"269d526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Balancing Autonomous Efficiency With Human Ingenuity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a65918 e-con-full e-flex e-con e-child\" data-id=\"4a65918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd18a33 elementor-widget elementor-widget-html\" data-id=\"cd18a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"swiper cs-swiper cs-swiper-1\">\n  <div class=\"swiper-wrapper\">\n\n    <div class=\"swiper-slide\">\n      <div class=\"cs-swiper__img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/cs-revolution-beauty.jpg\"><\/div>\n      <div class=\"cs-swiper__text\">\n        <h2>5x more revenue per email<\/h2>\n        <p>To create more dynamic marketing campaigns, <a href=\"\/en\/case-studies\/revolution-beauty-affinity\">Revolution Beauty<\/a> turned to <a href=\"\/en\/products\/affinity\">Bloomreach Affinity.<\/a> The brand focused on strategy, then prompted Affinity to create campaigns and do the heavy lifting.<\/p>\n        <p>This efficiency has resulted in the team driving <strong>5x more revenue per email,<\/strong> with over <strong>5% of total email revenue<\/strong> now being generated by new AI-created campaigns.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"swiper-slide\">\n      <div class=\"cs-swiper__img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/cs-sideshow-1.jpg\"><\/div>\n      <div class=\"cs-swiper__text\">\n        <h2>2x increase in value per email<\/h2>\n        <p>Collectibles brand <a href=\"\/en\/case-studies\/sideshow-affinity\">Sideshow<\/a> has a lean marketing team, but still needed to manage dozens of product drops while personalizing for a diverse and passionate fanbase. But with Affinity, the brand could <strong>go from campaign idea to launch in under 15 minutes.<\/strong><\/p>\n        <p>Now? Sideshow is driving a 2x increase in value per email delivered, with <strong>13.9% of email revenue directly attributed to Affinity<\/strong> \u2014 including <strong>$10K in revenue<\/strong> from a single Affinity-powered campaign.<\/p>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9092ad elementor-widget elementor-widget-html\" data-id=\"e9092ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mur-swiper-arrows cs-arrows-1\">\n  <div class=\"cs-arrow-1 swiper-button-prev swiper-button-disabled\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n<div class=\"cs-arrow-1 swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n<\/div>\n\n<script>\nconst csswiper1 = new Swiper('.cs-swiper-1', {\n  spaceBetween: 60,\n  speed: 600,\n  navigation: {\n    nextEl: '.cs-arrows-1 .swiper-button-next',\n    prevEl: '.cs-arrows-1 .swiper-button-prev',\n  },\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52beb6e section-1430 quotepad e-flex e-con-boxed e-con e-parent\" data-id=\"52beb6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fc2f74 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"2fc2f74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6239c23 elementor-widget elementor-widget-heading\" data-id=\"6239c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cWe were trying to think out of the box, and it\u2019s incredible what Affinity has unlocked for us.\nIt\u2019s so easy to build campaigns now, and they\u2019ve been performing even better than we expected.\u201d <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347320f elementor-widget elementor-widget-heading\" data-id=\"347320f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ash Madhav, Head of Customer Insight &amp; Engagement at Revolution Beauty<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132300e e-flex e-con-boxed e-con e-parent\" data-id=\"132300e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc938f3 anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"cc938f3\" data-element_type=\"container\" data-e-type=\"container\" id=\"section4\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8edb4 elementor-widget elementor-widget-heading\" data-id=\"7f8edb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating Customer Experiences That Keep Up With Customer Expectations <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447e4be elementor-widget elementor-widget-text-editor\" data-id=\"447e4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You\u2019re not imagining things: Customer expectations and behaviors have changed significantly over the past few years.<\/p><p>And it\u2019s not just that they want better personalization. There\u2019s been a fundamental shift in how they want to interact with your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88d2c81 section-1430 quotepad e-flex e-con-boxed e-con e-parent\" data-id=\"88d2c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8d5580 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"e8d5580\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c3ab4 elementor-widget elementor-widget-heading\" data-id=\"c2c3ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cConsumers aren\u2019t just expecting a higher degree of relevancy, but dynamic two-way interactions.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57e4d9 elementor-widget elementor-widget-heading\" data-id=\"e57e4d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Raj De Datta, CEO and co-founder of Bloomreach<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4b6982 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"b4b6982\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0db23f1 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"0db23f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d57a2f5 e-con-full e-flex e-con e-child\" data-id=\"d57a2f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2833a49 elementor-widget elementor-widget-heading\" data-id=\"2833a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s how you can navigate this new level of customer expectations:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97dfa4d e-con-full box3 e-flex e-con e-child\" data-id=\"97dfa4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd4ffcc e-con-full e-flex e-con e-child\" data-id=\"dd4ffcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2732bd e-con-full box3-video e-flex e-con e-child\" data-id=\"a2732bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-297cd0a elementor-widget elementor-widget-video\" data-id=\"297cd0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/get-alignment.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b962766 elementor-widget elementor-widget-heading\" data-id=\"b962766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get Alignment<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1126ae elementor-widget elementor-widget-text-editor\" data-id=\"e1126ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personalization for the sake of personalization will fail. Figure out your top goal(s) with leadership and other relevant teams. This will allow you to tailor your AI personalization strategy in a more intentional and effective way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-296e90e e-con-full e-flex e-con e-child\" data-id=\"296e90e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6dbee54 e-con-full box3-video e-flex e-con e-child\" data-id=\"6dbee54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2126d elementor-widget elementor-widget-video\" data-id=\"2f2126d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/find-the-right-audiences.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717dfa6 elementor-widget elementor-widget-heading\" data-id=\"717dfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Find the Right Audiences<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06f05f elementor-widget elementor-widget-text-editor\" data-id=\"a06f05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use solutions like <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/real-time-customer-segments-for-discovery\" target=\"_blank\" rel=\"noopener\">real-time segments<\/a> to build audiences that update in real time based on past and present customer behavior.\u00a0Consider segments based on brand, color, price, and size affinity, as well as geography, vertical, or new vs. returning users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d2357f e-con-full e-flex e-con e-child\" data-id=\"2d2357f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d0cf22b e-con-full box3-video e-flex e-con e-child\" data-id=\"d0cf22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e1795 elementor-widget elementor-widget-video\" data-id=\"54e1795\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/start-focusing-on-conversations.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e11b08c elementor-widget elementor-widget-heading\" data-id=\"e11b08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Start Focusing on Conversations <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabdbef elementor-widget elementor-widget-text-editor\" data-id=\"cabdbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversational AI is changing how people shop online. You need to stay ahead of the curve if you want to stay competitive. Start experimenting with adding conversational experiences across your shopping experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0a96fe e-flex e-con-boxed e-con e-parent\" data-id=\"e0a96fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce9a4ef anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"ce9a4ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59bd98e elementor-widget elementor-widget-heading\" data-id=\"59bd98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s the Rush To Start Now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded23c9 elementor-widget elementor-widget-text-editor\" data-id=\"ded23c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You may be wary of diving headfirst into new technology, but there\u2019s a problem with approaching innovation with caution: <strong>Consumers aren\u2019t waiting for you.<\/strong><\/p><p>In a <a href=\"https:\/\/www.bloomreach.com\/en\/conversational-shopping-report\">recent report<\/a>, we found that <strong>93% of shoppers consider conversational capabilities important, and 61.3% are interested in a conversational search bar.<\/strong> That means if you\u2019re not offering conversational experiences soon, your customers will likely start looking elsewhere.<\/p><p>Now\u2019s the time to start experimenting with AI and seeing what use cases actually resonate with your customers. This will also give you a leg up if you need to pivot later when the technological landscape shifts again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-092d0bf e-flex e-con-boxed e-con e-parent\" data-id=\"092d0bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35c32a2 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"35c32a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab315a7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ab315a7\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"number-anim-pos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span id=\"number-anim\">93<\/span>%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d76f04 elementor-widget elementor-widget-heading\" data-id=\"3d76f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">of shoppers consider <strong>conversational capabilities<\/strong> important, and 61.3% are interested in a <strong>conversational search bar.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946cfff elementor-widget elementor-widget-html\" data-id=\"946cfff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\nconst numberElemReset = document.getElementById(\"number-anim\");\nlet hasAnimated = false;\nnumberElemReset.textContent = \"00\";\n\nfunction checkScroll() {\n\tlet element = document.getElementById('number-anim-pos');\n\tlet offsetTop = element.getBoundingClientRect().top + window.scrollY;\n\n\tlet currentScrollTop = window.scrollY || window.pageYOffset;\n\tlet viewportHeight = window.innerHeight;\n\tlet targetPosition = currentScrollTop + (viewportHeight * 0.4);\n\n\tif(targetPosition > offsetTop && !hasAnimated){\n\t\tfunction animateCounter(targetElementId, startValue, endValue, duration) {\n\t\t  const numberElem = document.getElementById(targetElementId);\n\t\t  if (!numberElem) return;\n\n\t\t  let startTime = null;\n\n\t\t  function updateNumber(timestamp) {\n\t\t    if (!startTime) startTime = timestamp;\n\t\t    const elapsed = timestamp - startTime;\n\t\t    const progress = Math.min(elapsed \/ duration, 1);\n\t\t    const currentValue = Math.floor(startValue + (endValue - startValue) * progress);\n\t\t    const formattedValue = String(currentValue).padStart(2, '0');\n\t\t    numberElem.textContent = formattedValue;\n\t\t    if (progress < 1) {\n\t\t      requestAnimationFrame(updateNumber);\n\t\t    }\n\t\t  }\n\t\t  requestAnimationFrame(updateNumber);\n\t\t}\n\t\tanimateCounter('number-anim', 0, 93, 2000);\n\t\thasAnimated = true;\n\t}\n}\nwindow.addEventListener(\"scroll\", checkScroll);\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-557140e section-1430 quotepad e-flex e-con-boxed e-con e-parent\" data-id=\"557140e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-604b232 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"604b232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c65a0 elementor-widget elementor-widget-html\" data-id=\"30c65a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"swiper large-quotes large-quotes-2\">\n  <div class=\"swiper-wrapper\">\n    <div class=\"swiper-slide large-quote\">\n    \t<div class=\"large-quote__title\">\u201cRight now, customers are pretty forgiving if your AI maybe can\u2019t answer a question, but in two years, they won\u2019t be \u2014 they\u2019ll have a totally different expectation. So starting now and learning now means that you\u2019ll be ready when your customers are less forgiving about the tech.\u201d<\/div>\n    \t<div class=\"large-quote__name\">Christina Augustine, COO at Bloomreach<\/div>\n    <\/div>\n    <div class=\"swiper-slide large-quote\">\n    \t<div class=\"large-quote__title\">\u201cYou\u2019re not really removing any risk by playing it safe. Waiting means you\u2019re not learning now, which means you won\u2019t be able to pivot over time.\u201d<\/div>\n    \t<div class=\"large-quote__name\">Ramzi Rahbani, Chief Product Officer at FortNine<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"mur-swiper-arrows quotes-2\">\n  \t<div class=\"swiper-button-prev\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n    <div class=\"swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n  <\/div>\n<\/div>\n\n<script>\nconst swiper_large2 = new Swiper('.large-quotes-2', {\n  slidesPerView: 'auto',\n  spaceBetween: 150,\n  navigation: {\n    nextEl: '.quotes-2 .swiper-button-next',\n    prevEl: '.quotes-2 .swiper-button-prev',\n  },\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5075d49 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"5075d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a59b80d anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"a59b80d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e174b elementor-widget elementor-widget-heading\" data-id=\"a8e174b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shaping the Conversation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f2d76 elementor-widget elementor-widget-text-editor\" data-id=\"b9f2d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What we\u2019re seeing: Conversational agents will do away with the traditional website. While it won\u2019t happen overnight, consumers are already transitioning from search bars to conversations, and will eventually expect true two-way dialogue.<\/p><p>So, as more consumers embrace conversational shopping, you\u2019ll need to figure out how and where to implement it. Just remember \u2014 conversational shopping is so much more than just a chatbot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-926f530 e-con-full mur-video e-flex e-con e-child\" data-id=\"926f530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e91876 elementor-widget__width-inherit anim anim-bot elementor-widget elementor-widget-video\" data-id=\"9e91876\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/conversations-beyond-the-chat-window.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffad685 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"ffad685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9519830 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"9519830\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2a9dc8 e-con-full e-flex e-con e-child\" data-id=\"e2a9dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe2ff9c elementor-widget elementor-widget-heading\" data-id=\"fe2ff9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here are some ways to start experimenting with conversational shopping: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e58b30 e-con-full e-flex e-con e-child\" data-id=\"9e58b30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4c80d elementor-widget elementor-widget-bloomreach_swiper\" data-id=\"0b4c80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_swiper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"br-swiper br-swiper-0b4c80d\">\n            <div class=\"swiper swiper-0b4c80d\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                                                                                            <div class=\"br-swiper-img br-swiper-img--square\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/img01.png\" alt=\"\">\n                                                                    <\/div>\n                                \n                                                                                                    <div class=\"br-swiper-title\">\n                                                                                    <h4 style=\"color: #000;\">Display clickable question prompts directly on product detail pages<\/h4>\n                                                                            <\/div>\n                                                                                                                                                    <\/div>\n                                            <div class=\"swiper-slide\">\n                                                                                            <div class=\"br-swiper-img br-swiper-img--square\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/img02.png\" alt=\"\">\n                                                                    <\/div>\n                                \n                                                                                                    <div class=\"br-swiper-title\">\n                                                                                    <h4 style=\"color: #000;\">Embed questions into the product grid on product listing pages<\/h4>\n                                                                            <\/div>\n                                                                                                                                                    <\/div>\n                                            <div class=\"swiper-slide\">\n                                                                                            <div class=\"br-swiper-img br-swiper-img--square\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/img3.png\" alt=\"\">\n                                                                    <\/div>\n                                \n                                                                                                    <div class=\"br-swiper-title\">\n                                                                                    <h4 style=\"color: #000;\">Proactively engage customers based on specific triggers<\/h4>\n                                                                            <\/div>\n                                                                                                                                                    <\/div>\n                                            <div class=\"swiper-slide\">\n                                                                                            <div class=\"br-swiper-img br-swiper-img--square\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/img4.png\" alt=\"\">\n                                                                    <\/div>\n                                \n                                                                                                    <div class=\"br-swiper-title\">\n                                                                                    <h4 style=\"color: #000;\">Surface common questions as the customer searches\u00a0<\/h4>\n                                                                            <\/div>\n                                                                                                                                                    <\/div>\n                                            <div class=\"swiper-slide\">\n                                                                                            <div class=\"br-swiper-img br-swiper-img--square\">\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/img5.png\" alt=\"\">\n                                                                    <\/div>\n                                \n                                                                                                    <div class=\"br-swiper-title\">\n                                                                                    <h4 style=\"color: #000;\">Create a fully conversational search bar<\/h4>\n                                                                            <\/div>\n                                                                                                                                                    <\/div>\n                                    <\/div>\n\n                <div class=\"br-swiper-arrows\">\n                    <div class=\"swiper-button-prev\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <g clip-path=\"url(#clip0_1144_1509)\">\n                                <path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/>\n                                <path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" 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\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e9402 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"71e9402\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-abb914b e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"abb914b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e047d07 elementor-widget elementor-widget-heading\" data-id=\"e047d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting a New Standard in Personalized Experiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae63087 e-con-full e-flex e-con e-child\" data-id=\"ae63087\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd63ec elementor-widget elementor-widget-html\" data-id=\"2bd63ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"swiper cs-swiper cs-swiper-2\">\n  <div class=\"swiper-wrapper\">\n\n    <div class=\"swiper-slide\">\n      <div class=\"cs-swiper__img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/cs-thirdlove.jpg\"><\/div>\n      <div class=\"cs-swiper__text\">\n        <h2>3.5M customers served a personalized site experience<\/h2>\n        <p><a href=\"\/en\/case-studies\/thirdlove-segmentation\">Thirdlove<\/a> is all about helping women find the right fit, so it knew its marketing had to be just as tailored. The brand used purchase data and responses from fitting quizzes to create real-time customer archetypes, which were then used to personalize campaigns.<\/p>\n\t\t<p>As a result, Thirdlove can now deliver personalized shopping experiences to <strong>3.5 million customers<\/strong> and has generated over <strong>$256K in incremental revenue<\/strong> within a few months.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"swiper-slide\">\n      <div class=\"cs-swiper__img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/cs-tfg.jpg\"><\/div>\n      <div class=\"cs-swiper__text\">\n        <h2>+39.8% revenue per visit<\/h2>\n        <p>Fashion, lifestyle, and specialty retail group <a href=\"\/en\/case-studies\/tfg-boosts-online-conversion-rate-with-bloomreach-clarity\">TFG (The Foschini Group)<\/a> wanted to explore new ways to reach and engage its customers. That\u2019s why TFG implemented <a href=\"\/en\/products\/clarity\">Bloomreach Clarity<\/a> on Bash, its online shopping platform, during Black Friday.<\/p>\n        <p>Clarity drove incredible results during the brand\u2019s busiest time of the year. Customers who interacted with the conversational agent had a <strong>35.2% higher online conversion rate,<\/strong> a <strong>39.8% higher RPV,<\/strong> and a <strong>28.1% lower exit rate.<\/strong><\/p>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4712bb8 elementor-widget elementor-widget-html\" data-id=\"4712bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mur-swiper-arrows cs-arrows-2\">\n  <div class=\"cs-arrow-2 swiper-button-prev swiper-button-disabled\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n<div class=\"cs-arrow-2 swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n<\/div>\n\n<script>\nconst csswiper2 = new Swiper('.cs-swiper-2', {\n  spaceBetween: 60,\n  speed: 600,\n  navigation: {\n    nextEl: '.cs-arrows-2 .swiper-button-next',\n    prevEl: '.cs-arrows-2 .swiper-button-prev',\n  },\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f18fd2 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"2f18fd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bff716 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"6bff716\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-326d872 e-con-full e-flex e-con e-child\" data-id=\"326d872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b459136 elementor-widget elementor-widget-heading\" data-id=\"b459136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversational shopping isn\u2019t just a passing trend.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1f198 elementor-widget elementor-widget-text-editor\" data-id=\"5f1f198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve seen the data, and we\u2019ve seen the impact \u2014 customers want to shop conversationally.\u2028Read our report to find out how you can start transforming your shopping experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b0f44 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"f5b0f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta  br-cta--custom\"  href=\"\/en\/conversational-shopping-report\"><strong>Download the Report<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a2e51 e-flex e-con-boxed e-con e-parent\" data-id=\"28a2e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d64d79 anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"3d64d79\" data-element_type=\"container\" data-e-type=\"container\" id=\"section5\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32bcee4 elementor-widget elementor-widget-heading\" data-id=\"32bcee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connecting the Dots\u2028With Your Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb5fd6 elementor-widget elementor-widget-text-editor\" data-id=\"bcb5fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A lot may be changing around AI technology, but one thing remains constant: AI is nothing without data. Data is what allows AI to understand your customers, fuel personalized experiences, and create unique customer journeys. And fortunately, this is likely data you already have access to.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51765a8 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"51765a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bafb1ed e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"bafb1ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ef7d7 elementor-widget elementor-widget-heading\" data-id=\"54ef7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThe reality is that most brands have the data already \u2014 it\u2019s just a matter of connecting it.\u201d <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4d2dc elementor-widget elementor-widget-heading\" data-id=\"0a4d2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ramzi Rahbani, Chief Product Officer at FortNine<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8fa902 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"f8fa902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9b6a3b e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"d9b6a3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f511a33 e-con-full e-flex e-con e-child\" data-id=\"f511a33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c75cdc elementor-widget elementor-widget-heading\" data-id=\"8c75cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here\u2019s what you can focus on now:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b43a7 e-con-full box3 e-flex e-con e-child\" data-id=\"40b43a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24fd788 e-con-full e-flex e-con e-child\" data-id=\"24fd788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-395a7e2 e-con-full box3-video e-flex e-con e-child\" data-id=\"395a7e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4150e32 elementor-widget elementor-widget-video\" data-id=\"4150e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/capture-rich-signals.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a906a elementor-widget elementor-widget-heading\" data-id=\"29a906a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Capture Rich Signals<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33a21b elementor-widget elementor-widget-text-editor\" data-id=\"d33a21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to execute on strategic goals, you\u2019ll need the right data. Make sure you gather data points that can lead to better personalization (e.g., size, style, favorite sport, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed192ff e-con-full e-flex e-con e-child\" data-id=\"ed192ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ad39a2 e-con-full box3-video e-flex e-con e-child\" data-id=\"3ad39a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-283b07f elementor-widget elementor-widget-video\" data-id=\"283b07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/stay-consistent.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8377e92 elementor-widget elementor-widget-heading\" data-id=\"8377e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Stay Consistent<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81774a elementor-widget elementor-widget-text-editor\" data-id=\"f81774a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consistently clean and structure your data so AI can find useful patterns. The <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/bloomreach-and-databricks-partnership\">quality of your data<\/a> directly correlates to the power of your AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c4a3d e-con-full e-flex e-con e-child\" data-id=\"61c4a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94679f0 e-con-full box3-video e-flex e-con e-child\" data-id=\"94679f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7c199 elementor-widget elementor-widget-video\" data-id=\"3d7c199\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/10\/constantly-experiment.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10c82b elementor-widget elementor-widget-heading\" data-id=\"f10c82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Constantly Experiment <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc46b0 elementor-widget elementor-widget-text-editor\" data-id=\"4fc46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After AI finds the patterns, you can shape the narratives. Test different angles and see what works. Be sure to also use your data to validate AI\u2019s performance and optimize accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-668e61d section-1430 anim anim-bot e-flex e-con-boxed e-con e-parent\" data-id=\"668e61d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8eceaad e-con-full e-flex e-con e-child\" data-id=\"8eceaad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e418125 elementor-widget elementor-widget-heading\" data-id=\"e418125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But Wait\u2026 What if My Data Isn\u2019t Perfect?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc44d4d e-con-full e-flex e-con e-child\" data-id=\"bc44d4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3de3415 e-con-full e-flex e-con e-child\" data-id=\"3de3415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196ea5a elementor-widget elementor-widget-heading\" data-id=\"196ea5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t worry \u2014 nobody\u2019s is. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865a334 elementor-widget elementor-widget-text-editor\" data-id=\"865a334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Something we\u2019ve consistently heard is that data is hard to get right. Even the most sophisticated organizations struggle with issues like:<\/span><\/p><ul><li><span style=\"color: #000000;\">Incomplete records<\/span><\/li><li><span style=\"color: #000000;\">Outdated information<\/span><\/li><li><span style=\"color: #000000;\">Duplicate entries<\/span><\/li><li><span style=\"color: #000000;\">Measurement errors<\/span><\/li><li><span style=\"color: #000000;\">Biases introduced during data gathering or interpretation<\/span><\/li><\/ul><p><span style=\"color: #000000;\">Sound familiar? It\u2019s because within a dynamic business environment, data is constantly changing, which makes it nearly impossible to maintain 100% accuracy and completeness across all your data sets at all times.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e184294 e-con-full e-flex e-con e-child\" data-id=\"e184294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b82e4 elementor-widget elementor-widget-heading\" data-id=\"04b82e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Turning Imperfection\u2028Into Adaptation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08e780 elementor-widget elementor-widget-text-editor\" data-id=\"e08e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your data not being perfect isn\u2019t an obstacle \u2014 it\u2019s an opportunity. The pattern we\u2019re seeing is that the fundamental purpose of websites is rapidly changing. \u201cIt\u2019s really a story of \u2018the website is dead, long live the website,\u2019\u201d said Raj De Datta, the CEO and co-founder of Bloomreach. Now\u2019s your chance to take a hard look at your foundational data and figure out how to adapt it for a world of agentic AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae67c8e section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"ae67c8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e994f07 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"e994f07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2294f elementor-widget elementor-widget-heading\" data-id=\"3e2294f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThe core of what makes websites valuable \u2014 the structure metadata, search box, products, customer data, etc. \u2014 is just as valuable as it ever was. But what\u2019s changed is how that information reaches consumers. Your customer experience will soon be driven by a collection of agents that are proxying for humans and acting on their behalf.\u201d <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b45373 elementor-widget elementor-widget-heading\" data-id=\"4b45373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Raj De Datta, CEO and co-founder of Bloomreach<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e0ee72 section-1430 anim anim-bot e-flex e-con-boxed e-con e-parent\" data-id=\"9e0ee72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2e5870 e-con-full e-flex e-con e-child\" data-id=\"e2e5870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba3a57 elementor-widget elementor-widget-html\" data-id=\"7ba3a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"grey-color\">\n\t<div class=\"grey-color__grey\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/metrics-dip-grey.jpg\"><\/div>\n\t<div class=\"grey-color__color\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/metrics-dip-color.jpg\"><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceb14bc e-con-full e-flex e-con e-child\" data-id=\"ceb14bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31314ac elementor-widget elementor-widget-heading\" data-id=\"31314ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">If your brand\u2019s seeing a dip\u2028in metrics, it\u2019s not because\u2028your teams aren\u2019t trying\u2028hard enough.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6a232 elementor-widget elementor-widget-text-editor\" data-id=\"2e6a232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s because you\u2019re focusing on the wrong problem. You need to focus on retooling your websites to speak to AI agents because that\u2019s how your customers will be finding your products moving forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae4330 section-1430 anim anim-bot e-flex e-con-boxed e-con e-parent\" data-id=\"cae4330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c59a6 elementor-widget elementor-widget-heading\" data-id=\"77c59a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data in Action: How Rich\nData Drives Rich Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae62502 e-con-full e-flex e-con e-child\" data-id=\"ae62502\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d138721 elementor-widget elementor-widget-html\" data-id=\"d138721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"swiper cs-swiper cs-swiper-3\">\n  <div class=\"swiper-wrapper\">\n\n    <div class=\"swiper-slide\">\n      <div class=\"cs-swiper__img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/cs-united-fashion.jpg\"><\/div>\n      <div class=\"cs-swiper__text\">\n        <h2>57.31\u20ac average order value<\/h2>\n        <p><a href=\"\/en\/case-studies\/united-fashion-group\">United Fashion Group (UFG)<\/a> used AI-driven <a href=\"\/en\/blog\/contextual-personalization\">contextual personalization<\/a> to create next-level on-site recommendations. By gathering data around each customer\u2019s patterns and behaviors, UFG could show products tailored to each individual customer\u2019s preferences.<\/p>\n        <p>This level of personalization drove a <strong>20.4% engagement rate,<\/strong> a <strong>43.75% engagement rate,<\/strong> and an <strong>AOV of \u20ac57.30.<\/strong> That\u2019s data done right. <\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"swiper-slide\">\n      <div class=\"cs-swiper__img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/cs-hmv.jpg\"><\/div>\n      <div class=\"cs-swiper__text\">\n        <h2>+14% campaign revenue<\/h2>\n        <p>To improve its ad campaigns, music and entertainment retailer <a href=\"\/en\/case-studies\/hmv-uses-autosegments-to-discover-valuable-new-google-ads-segment\">HMV<\/a> turned to <a href=\"\/en\/blog\/how-ai-powered-autosegments-can-boost-campaign-results\">AutoSegments<\/a>. HMV simply needed to prompt AI agents with the customer properties it wanted, and the AI autonomously created matching segments.<\/p>\n        <p>HMV\u2019s campaigns immediately benefited from the power of AutoSegments, with a <strong>14% lift in campaign revenue,<\/strong> a <strong>34% increase in impressions,<\/strong> and a <strong>425% increase in landing page views.<\/strong><\/p>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5930b3 elementor-widget elementor-widget-html\" data-id=\"e5930b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mur-swiper-arrows cs-arrows-3\">\n  <div class=\"cs-arrow-3 swiper-button-prev swiper-button-disabled\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n<div class=\"cs-arrow-3 swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n<\/div>\n\n<script>\nconst csswiper3 = new Swiper('.cs-swiper-3', {\n  spaceBetween: 60,\n  speed: 600,\n  navigation: {\n    nextEl: '.cs-arrows-3 .swiper-button-next',\n    prevEl: '.cs-arrows-3 .swiper-button-prev',\n  },\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-315649e e-flex e-con-boxed e-con e-parent\" data-id=\"315649e\" data-element_type=\"container\" data-e-type=\"container\" id=\"section6\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-820c8dc anim anim-bot e-flex e-con-boxed e-con e-child\" data-id=\"820c8dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c71c2b elementor-widget elementor-widget-heading\" data-id=\"0c71c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find Power in the Patterns\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94bbc83 elementor-widget elementor-widget-text-editor\" data-id=\"94bbc83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this point, it\u2019s inevitable that AI will change and evolve in ways we can\u2019t even begin to imagine. However, by turning to the collective knowledge of your peers, experimenting with new technologies, and keeping track of the patterns that emerge, you may be surprised at how quickly you\u2019ll be able to pivot and adapt.<\/p><p>When you no longer feel tossed around by the changing times, you\u2019ll start to see the freedom and excitement that comes with transformative tech.<\/p><p>The result? What once felt like chaotic noise will reveal itself as a rhythmic force that can completely revitalize the way brands connect with customers.<\/p><p><strong>That\u2019s the beauty \u2014 and power \u2014 of murmurations in the AI era.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb600ec section-1800 e-flex e-con-boxed e-con e-parent\" data-id=\"bb600ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-829bc43 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"829bc43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cfc167e e-con-full e-flex e-con e-child\" data-id=\"cfc167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7769367 elementor-widget elementor-widget-heading\" data-id=\"7769367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see what you can really achieve when you\u2019re part of a murmuration?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71259d9 elementor-widget elementor-widget-text-editor\" data-id=\"71259d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sign up now to join us at the 2026 Edge Summit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2224f4 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"a2224f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta  br-cta--custom\" target=\"_blank\" href=\"https:\/\/theedgesummit.com\/2026\" rel=\"noopener\"><strong>Join the Waitlist<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3714506 section-1430 e-flex e-con-boxed e-con e-parent\" data-id=\"3714506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-287b229 e-con-full anim anim-bot e-flex e-con e-child\" data-id=\"287b229\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0590fc3 e-con-full e-flex e-con e-child\" data-id=\"0590fc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c38ec elementor-widget elementor-widget-heading\" data-id=\"48c38ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Already a customer? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f7337 elementor-widget elementor-widget-text-editor\" data-id=\"f4f7337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Join the Bloomreach Rewards Program to share your knowledge with peers, gain valuable insights from other leaders, and grow your network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d36c3c elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"5d36c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta  br-cta--custom\"  href=\"\/en\/rewards-program\"><strong>Join the Community<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f98937 e-flex e-con-boxed e-con e-parent\" data-id=\"7f98937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffac7a3 elementor-widget elementor-widget-html\" data-id=\"ffac7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.anim {\n    transition: transform 800ms ease-out, opacity 800ms ease-out;\n}\n.anim.anim-hide,\n.anim.anim-hide.anim-bot {\n    opacity: 0;\n    pointer-events: none;\n}\n.anim.anim-hide.anim-bot {\n    transform: translateY(100px);\n}\n.anim.anim-hide.anim-left,\n.anim.anim-hide.anim-right {\n    opacity: 0;\n    transform: translateX(-100px);\n    pointer-events: none;\n}\n.anim.anim-hide.anim-right {\n    transform: translateX(100px);\n}\n.anim.anim-hide.anim-top {\n    opacity: 0;\n    transform: translateY(-100px);\n    pointer-events: none;\n}\n<\/style>\t\n\n<script>\n(function($) {\n\n    window.addEventListener('DOMContentLoaded', (event) => {\n\t\t\n        \/\/ show\/animate hidden elements on sroll\n        $('.anim').addClass('anim-hide');\n        const hiddenElements = document.querySelectorAll('.anim');\n\n        function revealHiddenElements() {\n            hiddenElements.forEach(element => {\n                if (isElementVisible(element)) {\n                    element.classList.remove('anim-hide', 'anim-top', 'anim-bot', 'anim-left', 'anim-right');\n                }\n            });\n        }\n\n        function isElementVisible(el) {\n            const viewportHeight = window.innerHeight || document.documentElement.clientHeight;\n            const rect = el.getBoundingClientRect();\n            const elementTopPosition = rect.top;\n            const threshold = viewportHeight * 0.8;\n\n            return elementTopPosition <= threshold;\n        }\n        \/\/ revealHiddenElements();\n        window.addEventListener('scroll', revealHiddenElements);\n\n    });\n\n})(jQuery);\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents 01 Prioritizing Patterns over Predictions in 2026 02 From Chaotic Signals, a Pattern Emerges 03 Tapping Into Your Marketing Team\u2019s True Potential 04 Creating Customer Experiences That Keep Up With Customer Expectations 05 Connecting the Dots With Your Data 06 Find Power in the Patterns Prioritizing Patterns Over Predictions in 2026 From [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-72808","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/72808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=72808"}],"version-history":[{"count":7,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/72808\/revisions"}],"predecessor-version":[{"id":81512,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/72808\/revisions\/81512"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=72808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}