{"id":68291,"date":"2025-08-27T12:28:30","date_gmt":"2025-08-27T12:28:30","guid":{"rendered":"https:\/\/www.bloomreach.com\/?page_id=68291"},"modified":"2025-09-02T12:35:46","modified_gmt":"2025-09-02T12:35:46","slug":"bfcm-burn-book","status":"publish","type":"page","link":"https:\/\/www.bloomreach.com\/en\/bfcm-burn-book","title":{"rendered":"BFCM Burn Book"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"68291\" class=\"elementor elementor-68291\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e06c875 pad80 e-flex e-con-boxed e-con e-parent\" data-id=\"e06c875\" data-element_type=\"container\" data-e-type=\"container\" id=\"hero\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ade37e e-flex e-con-boxed e-con e-child\" data-id=\"8ade37e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e35bb00 e-con-full e-flex e-con e-child\" data-id=\"e35bb00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9511c0d e-con-full e-flex e-con e-child\" data-id=\"9511c0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0deb476 elementor-widget elementor-widget-heading\" data-id=\"0deb476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">They got burned so you don\u2019t have to.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba09653 elementor-widget elementor-widget-text-editor\" data-id=\"ba09653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Real stories from marketers and merchandisers who\u2019ve been through the BFCM fire and came back with lessons, laughs, and better strategies you can steal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73dd3c1 elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"73dd3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"#showmemore\"><strong>Show Me More<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3f3cd e-con-full bloomreach_hs_form e-flex e-con e-child\" data-id=\"5e3f3cd\" data-element_type=\"container\" data-e-type=\"container\" id=\"get-the-book\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98caca4 elementor-widget elementor-widget-heading\" data-id=\"98caca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get the Burn Book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b0fe5 elementor-widget elementor-widget-hubspot_widget\" data-id=\"e9b0fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"hubspot-form-elementor\">\n            <div class=\"hubspot-form-container\" data-portal-id=\"7227558\"\n                data-form-id=\"c81d4551-c285-490a-b9da-b613b0a30db5\"\n                id=\"hubspot-form-c81d4551-c285-490a-b9da-b613b0a30db5-6a0f38f21a0be\"\n            ><\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dc47d3 e-flex e-con-boxed e-con e-parent\" data-id=\"8dc47d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1bd36f e-con-full e-flex e-con e-child\" data-id=\"a1bd36f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1750ee5 elementor-widget elementor-widget-image\" data-id=\"1750ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1116\" height=\"1004\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-img1.jpg\" class=\"attachment-full size-full wp-image-68304\" alt=\"burn-img1\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-img1.jpg 1116w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-img1-300x270.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-img1-1024x921.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-img1-768x691.jpg 768w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ece6a6 e-con-full e-flex e-con e-child\" data-id=\"4ece6a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c58df70 elementor-widget elementor-widget-heading\" data-id=\"c58df70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">If you\u2019ve ever been personally victimized by BFCM, <span>you\u2019re not alone.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec86c9 elementor-widget elementor-widget-text-editor\" data-id=\"eec86c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These confessions and hard-won lessons<br \/>are exactly what you&#8217;ll find in the Burn Book, straight from the marketers and merchandisers who survived the chaos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1247a3b e-flex e-con-boxed e-con e-parent\" data-id=\"1247a3b\" data-element_type=\"container\" data-e-type=\"container\" id=\"showmemore\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7fc5f elementor-widget elementor-widget-html\" data-id=\"ac7fc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .quote-sw {\n        overflow: visible;\n    }\n    .quote-sw .swiper-wrapper {\n        align-items: stretch;\n    }\n    .quote-sw-arrows {\n        display: flex;\n        gap: 24px;\n        width: 100%;\n        margin-top: 60px;\n    }\n    @media (max-width: 1800px) {\n        .quote-sw-arrows {\n            gap: 16px;\n            margin-top: 40px;\n        }\n    }\n    .quote-sw-arrows .swiper-button-next,\n    .quote-sw-arrows .swiper-button-prev {\n        position: static;\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        width: 64px;\n        height: 64px;\n        border-radius: 50%;\n        margin: 0;\n        transition: transform 200ms ease-in-out, opacity 200ms ease-in-out;\n    }\n    @media (max-width: 1800px) {\n        .quote-sw-arrows .swiper-button-next,\n        .quote-sw-arrows .swiper-button-prev {\n            width: 48px;\n            height: 48px;\n        }\n    }\n    .quote-sw-arrows .swiper-button-next:hover,\n    .quote-sw-arrows .swiper-button-prev:hover {\n        transform: scale(1.1);\n    }\n    .quote-sw-arrows svg path {\n        stroke: #000;\n    }\n    .quote-sw-arrows .swiper-button-next,\n    .quote-sw-arrows .swiper-button-prev {\n        background: #feed18;\n    }\n    .quote-sw-arrows .swiper-button-next:after,\n    .quote-sw-arrows .swiper-button-prev:after {\n        content: normal !important;\n    }\n    .quote-sw-arrows .swiper-button-next svg,\n    .quote-sw-arrows .swiper-button-prev svg {\n        width: 24px !important\n    }\n    .quote-sw .swiper-slide {\n        position: relative;\n        height: auto;\n        display: flex;\n        flex-direction: column;\n        align-items: flex-start;\n        justify-content: flex-start;\n        width: 480px;\n        padding: 45px 50px 50px;\n        background: #feed18;\n        border-radius: 20px;\n    }\n    .quote-sw .swiper-slide:before {\n        content: '';\n        position: absolute;\n        top: calc(100% - 25px);\n        left: 0;\n        width: 0;\n        height: 0;\n        border-top: 25px solid #feed18;\n        border-right: 25px solid transparent;\n        border-left: 25px solid #feed18;\n        border-bottom: 25px solid transparent;\n    }\n    .quote-sw .swiper-slide p {\n        color: #000;\n        font-size: 20px;\n        font-weight: 500;\n        line-height: 1.6;\n    }\n    .quote-sw .swiper-slide span {\n        color: #000;\n        font-size: 15px;\n        line-height: 1.5;\n        margin-top: 25px;\n        opacity: .8;\n    }\n    @media (max-width: 1200px) {\n        .quote-sw .swiper-slide {\n            padding: 35px;\n        }\n        .quote-sw .swiper-slide p {\n            font-size: 18px;\n        }\n        .quote-sw .swiper-slide span {\n            font-size: 14px;\n        }\n    }\n    @media (max-width: 520px) {\n        .quote-sw .swiper-slide {\n            padding: 25px;\n        }\n        .quote-sw .swiper-slide p {\n            font-size: 16px;\n        }\n        .quote-sw .swiper-slide span {\n            font-size: 13px;\n        }\n    }\n    <\/style>\n    \n    <div class=\"swiper quote-sw\">\n        <div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide\">\n                <p>\"Black Friday morning, everyone\u2019s got their coffee ready, eyes glued to the metrics, and it felt like: \u2018This is gonna be huge.\u2019 We had our crown jewel campaign \u2014 a push to get users straight to buying a star product through the app. The push was on point, design flawless, deep link tested\u2026or so we thought.\"<\/p>\n                <span><strong>Alessandra Oropeza<\/strong> <br>Retention Manager at Cooltra Motos SL<\/span>\n            <\/div>\n            <div class=\"swiper-slide\">\n                <p>\u201cOn Cyber Monday, one brand\u2019s key search terms returned zero results due to misconfigured rules. Even after a quick fix, the damage was clear: Their top five search terms saw an 80% revenue drop despite a 20% YoY increase in visits.\u201d<\/p>\n                <span><strong>Salee Suwansawad<\/strong> <br>Former Merchandising Leader at VF Corp, Old Navy, and Gap<\/span>\n            <\/div>\n            <div class=\"swiper-slide\">\n                <p>\"There is always a pressure over BFCM to just send, send, send. Strategy often gets left behind. This caused a huge spike in unsubs \u2014 not great for brand reputation or customer loyalty.\"<\/p>\n                <span><strong>Lowri Southall<\/strong> <br>CRM Manager at MandM Direct<\/span>\n            <\/div>\n            <div class=\"swiper-slide\">\n                <p>\u201cDuring BFCM 2024, we rolled out our biggest sale of the year \u2014 up to 50% off across a huge product selection. The only hiccup? New subscribers tried stacking their 10% welcome coupon on top of the discounts.\u201d<\/p>\n                <span><strong>Sanket Mokal<\/strong> <br>Digital Marketing Manager at Be Lenka<\/span>\n            <\/div>\n            <div class=\"swiper-slide\">\n                <p>\"Black Friday can be chaos \u2014 endless debates over discounts, messy rollouts across systems, and legal slowing things down. We tried every model imaginable, from gifts to stackable promos.\"<\/p>\n                <span><strong>Martin Neumahr<\/strong> <br>Consultant at Adastra<\/span>\n            <\/div>\n        <\/div>\n    \n        <div class=\"quote-sw-arrows\">\n            <div class=\"swiper-button-prev\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1144_1509)\"><path d=\"M23.25 12H0.75\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M11.25 22.5L0.75 12L11.25 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1144_1509\"><rect fill=\"white\" height=\"24\" transform=\"matrix(-1 0 0 1 24 0)\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n            <div class=\"swiper-button-next\"><svg fill=\"none\" height=\"24\" viewBox=\"0 0 24 24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g clip-path=\"url(#clip0_1294_345)\"><path d=\"M0.75 12H23.25\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><path d=\"M12.75 22.5L23.25 12L12.75 1.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\" \/><\/g><defs><clipPath id=\"clip0_1294_345\"><rect fill=\"white\" height=\"24\" width=\"24\" \/><\/clipPath><\/defs><\/svg><\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        const swiper = new Swiper('.quote-sw', {\n            slidesPerView: 1.1,\n            spaceBetween: 20,\n            navigation: {\n                nextEl: '.quote-sw-arrows .swiper-button-next',\n                prevEl: '.quote-sw-arrows .swiper-button-prev'\n            },\n            breakpoints: {\n                800: {\n                    slidesPerView: 2.1,\n                    spaceBetween: 20,\n                },\n                1200: {\n                    slidesPerView: 'auto',\n                    spaceBetween: 30,\n                },\n            }\n        });\n    <\/script>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6927b8 e-flex e-con-boxed e-con e-parent\" data-id=\"a6927b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-497c425 e-con-full e-flex e-con e-child\" data-id=\"497c425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3768ffb elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3768ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">These stories <span>(and many more!)<\/span> are all waiting for you inside.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9b768c pad80 e-flex e-con-boxed e-con e-parent\" data-id=\"b9b768c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d44bea e-flex e-con-boxed e-con e-child\" data-id=\"8d44bea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5508cac e-con-full e-flex e-con e-child\" data-id=\"5508cac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c34d923 e-con-full e-flex e-con e-child\" data-id=\"c34d923\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fedc54d elementor-widget elementor-widget-heading\" data-id=\"fedc54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So\u2026are you ready to read what <span><em>really<\/em><\/span> happened?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da849bc elementor-widget elementor-widget-text-editor\" data-id=\"da849bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because let\u2019s be honest, your peak season doesn\u2019t have to include panic sends, broken promos, or 2 a.m. Slack apologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257e2cc elementor-widget elementor-widget-text-editor\" data-id=\"257e2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Burn Book shows you what went down, what went wrong, and how to do it better this time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ca8be elementor-widget elementor-widget-bloomreach_buttons\" data-id=\"d4ca8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bloomreach_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>        <a class=\"br-cta \"  href=\"#get-the-book\"><strong>Get the Burn Book<\/strong><span><\/span><\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11af4bf e-con-full e-flex e-con e-child\" data-id=\"11af4bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6582a elementor-widget elementor-widget-image\" data-id=\"ee6582a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"630\" height=\"522\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-book-small.png\" class=\"attachment-full size-full wp-image-68318\" alt=\"burn-book-small\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-book-small.png 630w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/08\/burn-book-small-300x249.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>They got burned so you don\u2019t have to. Real stories from marketers and merchandisers who\u2019ve been through the BFCM fire and came back with lessons, laughs, and better strategies you can steal. Show Me More Get the Burn Book If you\u2019ve ever been personally victimized by BFCM, you\u2019re not alone. These confessions and hard-won lessonsare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-68291","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/68291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/comments?post=68291"}],"version-history":[{"count":6,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/68291\/revisions"}],"predecessor-version":[{"id":79789,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/pages\/68291\/revisions\/79789"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=68291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}