{"id":93844,"date":"2026-08-04T20:13:12","date_gmt":"2026-08-04T20:13:12","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&p=93844"},"modified":"2026-08-04T20:13:16","modified_gmt":"2026-08-04T20:13:16","slug":"loomi-marketing-agent-multi-channel-campaigns","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/loomi-marketing-agent-multi-channel-campaigns","title":{"rendered":"How Loomi Marketing Agent Turns One Request Into a Multi-Channel Campaign"},"content":{"rendered":"\n

Marketing teams know what they want to say, but the bottleneck is often in building it. <\/p>\n\n\n\n

You have the campaign idea, the audience, and the offer \u2014 but wiring up the consent logic, the channel routing, the voucher assignment, and the send timing? That takes hours of manual setup. And by the time the campaign is live, the window for impact has already started to close.<\/p>\n\n\n\n

There’s a better way.<\/p>\n\n\n\n

Campaign Complexity Is Eating Your Calendar<\/h2>\n\n\n\n

Every marketer has felt it: You want to run a simple back-in-stock notification across email and SMS, but “simple” quickly becomes anything but.<\/p>\n\n\n\n

The Orchestration Tax<\/h3>\n\n\n\n

SMS and email have different consent rules, different opt-in lists, and different content constraints. Running them together in a single flow means building conditional branches for consent, routing customers who are reachable on only one channel, and making sure no one falls through the cracks. Most teams avoid the complexity entirely and run SMS as standalone blasts \u2014 disconnected from the lifecycle programs where it would actually perform best.<\/p>\n\n\n\n

The same tax applies to personalization. You want every new subscriber to get a unique discount code, not a shared coupon plastered across the internet. But assigning codes at send time, only to reachable customers, without wasting inventory? That requires manual list management and careful orchestration, which is difficult to scale. <\/p>\n\n\n\n

Why Manual Setup Fails at Speed<\/h3>\n\n\n\n

Here’s the reality: the campaigns that drive the most revenue are the ones that go live at the right moment. There\u2019s no point in announcing a flash sale if it\u2019s three hours late, or sending a back-in-stock alert after the item has already sold out again. <\/p>\n\n\n\n

Every hour spent on campaign plumbing is an hour not spent on strategy. And the more channels, triggers, and personalization layers you add, the wider the gap between “idea” and “live” becomes.<\/p>\n\n\n\n

The real problem isn’t that marketers lack ambition \u2014 it’s that the tools make ambition expensive. Multi-channel orchestration, dynamic personalization, and flexible send timing are all possible, but they’re just not practical to build by hand, campaign after campaign.<\/p>\n\n\n\n

Loomi Marketing Agent Builds What You Describe<\/h2>\n\n\n\n

Loomi marketing agent<\/a> is our AI agent designed specifically to help you build campaigns. <\/p>\n\n\n\n

You describe the campaign you want in plain language, and the agent handles the orchestration \u2014 audience selection, channel routing, consent logic, personalization, and timing \u2014 turning what used to take hours of manual setup into a single conversation.<\/p>\n\n\n\n

How Loomi Marketing Agent Works<\/h3>\n\n\n\n

Using the Loomi marketing agent is a straightforward process:<\/p>\n\n\n\n

1. Describe your campaign:<\/strong> Tell the agent what you want to achieve, who you want to reach, and what you want to say<\/p>\n\n\n\n

2. Let the agent build:<\/strong> Loomi<\/a> determines the channel mix, applies consent rules, assigns personalization, and sets the send timing<\/p>\n\n\n\n

3. Review the result:<\/strong> The agent presents a fully built campaign \u2014 audience, content, channels, and schedule \u2014 ready for your approval<\/p>\n\n\n\n

4. Launch instantly:<\/strong> Approve and send, or refine in conversation until it’s exactly right<\/p>\n\n\n\n

Loomi marketing agent doesn’t just save time \u2014 it removes the orchestration tax entirely. It lets you run the campaigns you’ve been avoiding because the setup was too complex to justify.<\/p>\n\n\n\n

\"Marketer<\/figure>\n\n\n\n

What’s New: Three Updates That Push the Agent Forward<\/h2>\n\n\n\n

This month brings a set of updates that expand what the Loomi marketing agent can build and how it can deliver. They open up new campaign types, new personalization, and new send patterns \u2014 all from a single request.<\/p>\n\n\n\n

Update #1: SMS Working Alongside Email<\/h3>\n\n\n\n

Loomi marketing agent now builds campaigns across email and SMS together, in a single flow.<\/p>\n\n\n\n

When you describe a campaign, the agent determines the channel mix and applies the consent rules for each channel automatically. It handles which customers enter the program, which customers receive which channel based on their consent, and how customers who are reachable on only one of the two channels are treated within the flow.<\/p>\n\n\n\n

Building omnichannel email and SMS flows previously required setting up consent and channel routing by hand \u2014 which is one reason many teams run SMS as standalone blasts. The agent now manages that orchestration, so one request produces one coordinated send across both channels.<\/p>\n\n\n\n

A retailer can run an agentic marketing campaign where communication goes out by SMS to customers who have opted in on mobile and by email to everyone else. The agent routes each customer to the right channel based on consent \u2014 no manual branching required.<\/p>\n\n\n\n

Update #2: Vouchers Pulled Straight From Your Catalog<\/h3>\n\n\n\n

The agent can now include unique voucher codes drawn directly from your own catalog.<\/p>\n\n\n\n

Marketers upload a catalog of voucher codes into Loomi. When you request an email campaign that includes a voucher, the agent locates the relevant voucher in your project data and adds it to the campaign. It uses the data already in your project \u2014 no new properties or events to create.<\/p>\n\n\n\n

The codes are unique and persistent for each customer, rather than a single shared code sent to everyone. The agent assigns each code at the moment of send, so codes are only allocated to customers who can actually be reached. This means no wasted inventory and no manual list management.<\/p>\n\n\n\n

Update #3: New Send Triggers for How You Actually Work<\/h3>\n\n\n\n

The agent now supports three send modes: immediate, scheduled, and recurring.<\/p>\n\n\n\n