{"id":82471,"date":"2026-03-06T19:11:46","date_gmt":"2026-03-06T19:11:46","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=82471"},"modified":"2026-03-06T19:11:47","modified_gmt":"2026-03-06T19:11:47","slug":"best-braze-competitors-and-alternatives","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/best-braze-competitors-and-alternatives","title":{"rendered":"Best Braze Competitors and Alternatives in 2026"},"content":{"rendered":"\n<p>Braze is a widely recognized name in customer engagement. But as brands evaluate their options, many discover that Braze competitors offer capabilities better suited to their specific needs, whether that&#8217;s deeper ecommerce integration, more accessible pricing, or AI-powered personalization that goes beyond messaging.<\/p>\n\n\n\n<p>This guide breaks down the best Braze alternatives in 2026, helping you understand what each platform does well, who it&#8217;s best for, and how to evaluate which solution fits your business.<\/p>\n\n\n\n<p>If you&#8217;re comparing Braze alternatives \u2014 or evaluating Braze vs. Bloomreach vs. Iterable vs. Klaviyo \u2014 this guide will help you understand where each platform is strongest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Brands Look for Braze Alternatives<\/strong><\/h2>\n\n\n\n<p>Braze has built a reputation for cross-channel messaging at scale. The platform handles email, SMS, push notifications, and in-app messaging with real-time data processing, making it a go-to choice for mobile-first brands and enterprises with dedicated marketing operations teams.<\/p>\n\n\n\n<p>That said, certain factors lead brands to explore alternatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enterprise pricing structure.<\/strong> Braze <a href=\"https:\/\/www.vendr.com\/marketplace\/braze\" target=\"_blank\" rel=\"noreferrer noopener\">typically starts at $30,000 or more per year<\/a>, with costs scaling based on monthly active users and message volume. For mid-market brands or those with tighter budgets, this creates a significant barrier.<\/li>\n\n\n\n<li><strong>Mobile-heavy architecture.<\/strong> While Braze performs well for push notifications and in-app messaging, brands seeking stronger web personalization, on-site recommendations, or ecommerce-specific features may often find gaps.<\/li>\n\n\n\n<li><strong>Implementation complexity.<\/strong> Braze&#8217;s flexibility may come with a steeper learning curve. Teams without dedicated technical resources may struggle to fully utilize the platform&#8217;s capabilities.<\/li>\n\n\n\n<li><strong>Missing commerce features.<\/strong> Braze focuses on messaging and doesn&#8217;t include native loyalty programs, product recommendations, or site search. Brands wanting these capabilities may need additional tools, adding complexity and cost.<\/li>\n<\/ul>\n\n\n\n<p>Braze is especially strong when brands rely on in-app and mobile SDK events for targeting. However, many teams also depend on data coming from a warehouse such as Snowflake, and that data is often synced in batches rather than truly in real time. For use cases that depend on\u2011the\u2011moment behavior, that lag can be a constraint.<\/p>\n\n\n\n<p>Many Braze customers also pair it with a separate CDP, product analytics, and additional personalization tools to get the level of data flexibility and insight they need. That can introduce extra contracts, integrations, and internal overhead over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Evaluate Braze Alternatives<\/strong><\/h2>\n\n\n\n<p>Before comparing platforms, define what matters most for your business. These criteria will help you structure your evaluation:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Omnichannel Capabilities<\/strong><\/h3>\n\n\n\n<p>Does the platform support all the channels you need today and plan to use in the future? Look beyond email and SMS to web personalization, mobile apps, and ads. A true <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/how-to-create-an-omnichannel-customer-engagement-strategy\">omnichannel customer engagement strategy<\/a> requires channels that work together, not in silos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI and Personalization<\/strong><\/h3>\n\n\n\n<p>How does the platform use AI? Some offer basic segmentation and send-time optimization. Others provide real-time personalization, predictive analytics, and <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/what-is-autonomous-marketing\">autonomous marketing<\/a>. The most advanced platforms combine three ingredients: rich first\u2011party data, real\u2011time infrastructure, and AI that understands each customer in context.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1024x732.jpeg\" alt=\"Marketer using Bloomreach for autonomous marketing\" class=\"wp-image-82472\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1024x732.jpeg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-300x214.jpeg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-768x549.jpeg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1536x1097.jpeg 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Data Unification<\/strong><\/h3>\n\n\n\n<p>Can the platform serve as your <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-data-platform\">customer data foundation<\/a>, or will you need a separate CDP? Unified data reduces integration headaches and enables more sophisticated targeting. Rather than focusing on labels like \u201cCDP,\u201d look for whether the platform can actually unify customer and product data, keep it fresh in real time, and make it easy for marketers \u2014 not just engineers \u2014 to activate that data across channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ecommerce Focus<\/strong><\/h3>\n\n\n\n<p>If you&#8217;re in retail or ecommerce, evaluate whether the platform was built for commerce or adapted for it. Native product catalogs, purchase behavior tracking, and merchandising integrations matter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Time to Value<\/strong><\/h3>\n\n\n\n<p>How quickly can you launch and see results? Some platforms require months of implementation, while others deliver value within weeks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Total Cost of Ownership<\/strong><\/h3>\n\n\n\n<p>Beyond licensing fees, consider implementation costs, required integrations, and ongoing technical resources. A cheaper platform that requires extensive development may cost more in the long run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Best Braze Competitors in 2026<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Bloomreach \u2014 Best for Ecommerce Brands Seeking Unified Personalization<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/products\/marketing-automation\">Bloomreach<\/a> is a personalization platform powered by <a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi-ai\">Loomi AI<\/a>, an agentic platform that understands every customer in context, then tailors their experience in real time. Rather than focusing only on messages, Loomi AI personalizes the entire customer journey \u2014 across email (ESP), SMS, web, mobile apps, ads, search (product discovery), conversational shopping, and even LLM\u2011powered experiences \u2014 all in a single platform.<\/p>\n\n\n\n<p><strong>What makes it different:<\/strong><\/p>\n\n\n\n<p>Loomi AI brings together first\u2011party data, real\u2011time infrastructure, and AI models in a single platform. That intelligence then powers apps and agents for marketing automation, ecommerce search, merchandising, and conversational shopping \u2014 so every channel is driven by the same \u201cbrain.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1-1024x732.jpeg\" alt=\"Loomi AI, Bloomreach's agentic platform, brings together first-party data, real-time infrastructure, and AI models in a single platform\" class=\"wp-image-82475\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1-1024x732.jpeg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1-300x214.jpeg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1-768x549.jpeg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1-1536x1097.jpeg 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-1.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified data and activation \u2014 no separate CDP required for advanced segmentation and analytics<\/li>\n\n\n\n<li>Orchestration across email, SMS, web push, mobile app, and ad platforms<\/li>\n\n\n\n<li>True real\u2011time activation across channels, not just ingestion of app events<\/li>\n\n\n\n<li>AI-powered product recommendations<\/li>\n\n\n\n<li>Over 100 <a href=\"https:\/\/www.bloomreach.com\/en\/integrations\">native integrations<\/a>, including ecommerce platforms (Shopify, Magento, Bigcommerce) and data management (Databricks, Snowflake)<\/li>\n\n\n\n<li>Native customer data engine<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bloomreach.com\/en\/use-cases\">Prebuilt use cases<\/a> to launch campaigns quickly<\/li>\n\n\n\n<li>Agentic AI capabilities, including autonomous marketing and conversational shopping<\/li>\n<\/ul>\n\n\n\n<p><strong>Results brands have achieved:<\/strong><\/p>\n\n\n\n<p>River Island saw a <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/how-river-island-enhanced-a-great-email-marketing-program-with-bloomreach-engagement\">30.9% increase in revenue per email<\/a> and 26% higher open rates after implementing Bloomreach&#8217;s marketing automation. BrewDog achieved <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/how-brewdog-increased-revenue-using-personalized-email-campaigns-with-bloomreach\">13.8% more revenue from personalized email campaigns<\/a>. And a Forrester Total Economic Impact study found that Bloomreach customers experienced <a href=\"https:\/\/www.bloomreach.com\/en\/news\/2024\/bloomreach-delivers-business-growth-and-cost-savings-recent-study-reveals\">251% ROI over three years<\/a>, with ROI payback within six months.*<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Mid-market to enterprise brands that want a unified platform for personalization across channels, or brands that want to start with one capability (like marketing automation) and expand over time.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>*The Forrester Total Economic Impact study was commissioned by Bloomreach and independently conducted by Forrester Consulting. Actual results may vary.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Iterable \u2014 Best for Enterprise Cross-Channel Orchestration<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.iterable.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iterable<\/a> is a cross-channel marketing platform that competes directly with Braze for enterprise customers. It offers flexible data integration, visual workflow building, and campaign orchestration across email, SMS, push, and in-app messaging.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual journey builder for complex workflows<\/li>\n\n\n\n<li>Flexible data model with strong API support<\/li>\n\n\n\n<li>A\/B and multivariate testing<\/li>\n\n\n\n<li>Real-time segmentation<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Large enterprises with dedicated marketing operations teams that need Braze-like capabilities with reportedly easier implementation and strong customer support.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Klaviyo \u2014 Best for SMB Ecommerce Email and SMS<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a> has become the default choice for small to mid-sized ecommerce brands, particularly those on Shopify. The platform makes email and SMS marketing accessible with prebuilt flows, strong segmentation based on purchase behavior, and straightforward pricing.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Native Shopify, Magento, and WooCommerce integrations<\/li>\n\n\n\n<li>Prebuilt automation flows (welcome series, abandoned cart, post-purchase)<\/li>\n\n\n\n<li>Predictive analytics for customer lifetime value<\/li>\n\n\n\n<li>SMS marketing integrated with email<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Ecommerce brands under $50M in revenue that primarily need email and SMS automation with easy ecommerce platform integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Customer.io \u2014 Best for Developer-Friendly Automation<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/customer.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer.io<\/a> appeals to technical teams that want flexibility in building behavioral messaging workflows. The platform supports email, SMS, and push notifications with a data model that adapts to your specific tracking needs.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event-based messaging triggers<\/li>\n\n\n\n<li>Flexible data schema<\/li>\n\n\n\n<li>Visual workflow builder<\/li>\n\n\n\n<li>Strong API for custom integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> SaaS companies and tech-forward teams with engineering resources that want to build custom messaging logic without enterprise complexity or pricing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. MoEngage \u2014 Best for Mobile-First Engagement<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MoEngage<\/a> positions itself as an insights-led customer engagement platform with particular strength in mobile apps. The platform offers push notifications, in-app messaging, email, and SMS with built-in AI for send-time optimization and predictive segmentation.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered segmentation and optimization<\/li>\n\n\n\n<li>Strong mobile app engagement tools<\/li>\n\n\n\n<li>Omnichannel messaging<\/li>\n\n\n\n<li>Customer journey orchestration<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> App-centric businesses that need sophisticated mobile engagement with analytics to understand user behavior and retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. CleverTap \u2014 Best for High-Volume Mobile Analytics<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/clevertap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CleverTap<\/a> combines mobile engagement with deep analytics capabilities. The platform&#8217;s TesseractDB captures extensive user event data, enabling granular segmentation and behavioral analysis.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time user behavior analytics<\/li>\n\n\n\n<li>High-volume event tracking (up to 10,000 data points per user)<\/li>\n\n\n\n<li>Omnichannel messaging (push, email, SMS, WhatsApp)<\/li>\n\n\n\n<li>Predictive churn modeling<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Mobile apps and digital businesses with high user volumes that need both engagement tools and product analytics in one platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Insider \u2014 Best for AI-Powered Personalization at Scale<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/useinsider.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insider<\/a> focuses on AI-driven personalization across web, mobile, and messaging channels. The platform uses machine learning to predict customer behavior and automatically optimize experiences.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered product recommendations<\/li>\n\n\n\n<li>Cross-channel journey orchestration<\/li>\n\n\n\n<li>Predictive segmentation<\/li>\n\n\n\n<li>Web and app personalization<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Large B2C enterprises prioritizing AI-driven personalization, particularly in retail, travel, and financial services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. OneSignal \u2014 Best for Simplifying Push Notifications<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/onesignal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OneSignal<\/a> started as a push notification specialist and has expanded to include email, SMS, and in-app messaging. The platform offers a generous free tier and simple implementation.<\/p>\n\n\n\n<p><strong>Key capabilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web and mobile push notifications<\/li>\n\n\n\n<li>Basic email and SMS capabilities<\/li>\n\n\n\n<li>Segmentation and A\/B testing<\/li>\n\n\n\n<li>Easy SDK integration<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Developers and startups that need reliable push notifications without enterprise complexity or cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quick Comparison Table<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Platform<\/strong><\/th><th><strong>Best For<\/strong><\/th><th><strong>Key Strength<\/strong><\/th><th><strong>Starting Price<\/strong><\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/www.bloomreach.com\/en\/products\/marketing-automation\">Bloomreach<\/a><\/td><td>Ecommerce brands<\/td><td>Unified AI platform (marketing automation + product discovery)<\/td><td>Custom<\/td><\/tr><tr><td><a href=\"https:\/\/www.iterable.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iterable<\/a><\/td><td>Enterprise marketing teams<\/td><td>Cross-channel orchestration<\/td><td>Custom<\/td><\/tr><tr><td><a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a><\/td><td>SMB ecommerce<\/td><td>Shopify integration, ease of use<\/td><td>Free tier<\/td><\/tr><tr><td><a href=\"https:\/\/customer.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer.io<\/a><\/td><td>SaaS and tech teams<\/td><td>Developer flexibility<\/td><td>$100\/mo<\/td><\/tr><tr><td><a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MoEngage<\/a><\/td><td>Mobile-first businesses<\/td><td>Insights-led engagement<\/td><td>Custom<\/td><\/tr><tr><td><a href=\"https:\/\/clevertap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CleverTap<\/a><\/td><td>High-volume mobile apps<\/td><td>Analytics depth<\/td><td>$75\/mo<\/td><\/tr><tr><td><a href=\"https:\/\/useinsider.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insider<\/a><\/td><td>Enterprise B2C<\/td><td>AI personalization<\/td><td>Custom<\/td><\/tr><tr><td><a href=\"https:\/\/onesignal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OneSignal<\/a><\/td><td>Push-focused use cases<\/td><td>Simplicity, free tier<\/td><td>Free tier<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Bloomreach Is a Top Choice for Customer Engagement<\/strong><\/h2>\n\n\n\n<p>For ecommerce and retail brands, Bloomreach offers something most Braze alternatives don&#8217;t: a unified platform where marketing automation and product discovery work seamlessly together.<\/p>\n\n\n\n<p>It is particularly attractive for teams that want deep web and ecommerce personalization without relying on a separate CDP, analytics stack, and multiple point solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Power of Connected Data<\/strong><\/h3>\n\n\n\n<p>When your email campaigns, site search, and product recommendations run on the same AI platform, each touchpoint makes the others smarter. A customer&#8217;s search behavior informs their email content, while their email clicks improve product recommendations. This compounding effect is difficult to achieve with disconnected tools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-2-1024x732.jpeg\" alt=\"Marketer using Loomi AI to create a connected and personalized omnichannel campaign\" class=\"wp-image-82478\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-2-1024x732.jpeg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-2-300x214.jpeg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-2-768x549.jpeg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-2-1536x1097.jpeg 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2026\/03\/image-2.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Modular Flexibility<\/strong><\/h3>\n\n\n\n<p>Unlike platforms that require all-or-nothing adoption, Bloomreach lets brands start where they need the most help. Many customers begin with marketing automation and expand to search and merchandising over time. This modular approach reduces implementation risk while preserving the option to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Built for Commerce<\/strong><\/h3>\n\n\n\n<p>Bloomreach was built for ecommerce from the ground up. Native product catalogs, purchase behavior tracking, and merchandising tools come standard, not as afterthoughts or integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proven Results<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.bloomreach.com\/en\/news\/2024\/bloomreach-delivers-business-growth-and-cost-savings-recent-study-reveals\">Forrester Total Economic Impact study<\/a> found that Bloomreach customers achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>251% ROI over three years<\/li>\n\n\n\n<li>ROI payback within six months<\/li>\n\n\n\n<li>27% increase in conversion rates<\/li>\n\n\n\n<li>35% improvement in email open rates<\/li>\n\n\n\n<li>2x more campaigns without additional IT resources<\/li>\n<\/ul>\n\n\n\n<p>Brands like <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/arriva-uk-bus\">Arriva UK Bus<\/a> have seen 380% increases in CRM revenue, while <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/how-oliver-bonas-uses-bloomrach-engagement-to-make-their-campaigns-soar\">Oliver Bonas<\/a> achieved 762% revenue growth through email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>See How Bloomreach Drives Results<\/strong><\/h2>\n\n\n\n<p>Whether you&#8217;re evaluating Braze alternatives or building your customer engagement strategy from scratch, Bloomreach helps ecommerce brands deliver personalized experiences that increase revenue and retention.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/request-demo\">Book a demo<\/a> to see Loomi AI in action and learn how brands like River Island and BrewDog achieved double-digit revenue growth.<\/p>\n\n\n<div id=\"faq-block-v1block_3abeb5a790b70f98cbc642c8b2596930\" class=\"faq-section-v1-container exclude_from_toc\">\n    <h3 class=\"section-title\">Frequently Asked Questions<\/h3>\n\n        <div\n        class=\"wd-faq-block-acf align wp-block-acf-faq-section-v1\" id=\"faq-block-v1block_3abeb5a790b70f98cbc642c8b2596930\"    >\n    \n        <div class=\"faq-section-v1-acf__innerblocks\">\n<div id=\"faq-section-v1-single-itemblock_567aec79673a5c3e201186154305a450\" class=\"faq-section-v1-single-item-container\">\n    <div class=\"title-section\">\n        <p class=\"item-title\">Who are Braze&#8217;s main competitors?<\/p>\n        <span class=\"item-button\">\n            <svg width=\"18\" height=\"10\" viewBox=\"0 0 18 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <g>\n            <path\n                    d=\"M9.00004 9.22C8.72864 9.22 8.47352 9.11415 8.2815 8.92281L1.00718 1.64917C0.910834 1.55282 0.85791 1.42526 0.85791 1.28888C0.85791 1.15318 0.910834 1.02494 1.00718 0.929271C1.10353 0.832923 1.23109 0.779999 1.36679 0.779999C1.5025 0.779999 1.63073 0.832923 1.7264 0.929271L9.00004 8.20223L16.2737 0.929271C16.37 0.832923 16.4976 0.779999 16.6333 0.779999C16.769 0.779999 16.8972 0.832923 16.9929 0.929271C17.0893 1.02562 17.1422 1.15318 17.1422 1.28888C17.1422 1.42458 17.0893 1.55282 16.9929 1.64849L9.71927 8.92213C9.52793 9.11415 9.27213 9.22 9.00004 9.22Z\"\n                    fill=\"#019ACE\"\/>\n            <\/g>\n            <\/svg>\n        <\/span>\n    <\/div>\n\n    <div class=\"item-content\">\n        <div class=\"content-inner\">\n            <p>The main Braze competitors include Bloomreach, Iterable, Klaviyo, MoEngage, CleverTap, Insider, Customer.io, and Salesforce Marketing Cloud. Each serves different market segments \u2014 Bloomreach and Insider focus on enterprise personalization, Klaviyo is good for SMB ecommerce, and Customer.io appeals to developer-centric teams.\r\n\r\nMany buyers specifically compare Braze vs. Bloomreach when they need deeper ecommerce personalization, or Braze vs. Iterable and Klaviyo when they are focused on cross\u2011channel orchestration or SMB ecommerce.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"faq-section-v1-single-itemblock_f9aee3b466da8570076bf32af29011a2\" class=\"faq-section-v1-single-item-container\">\n    <div class=\"title-section\">\n        <p class=\"item-title\">How do Braze\u2019s AI features compare to other platforms?<\/p>\n        <span class=\"item-button\">\n            <svg width=\"18\" height=\"10\" viewBox=\"0 0 18 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <g>\n            <path\n                    d=\"M9.00004 9.22C8.72864 9.22 8.47352 9.11415 8.2815 8.92281L1.00718 1.64917C0.910834 1.55282 0.85791 1.42526 0.85791 1.28888C0.85791 1.15318 0.910834 1.02494 1.00718 0.929271C1.10353 0.832923 1.23109 0.779999 1.36679 0.779999C1.5025 0.779999 1.63073 0.832923 1.7264 0.929271L9.00004 8.20223L16.2737 0.929271C16.37 0.832923 16.4976 0.779999 16.6333 0.779999C16.769 0.779999 16.8972 0.832923 16.9929 0.929271C17.0893 1.02562 17.1422 1.15318 17.1422 1.28888C17.1422 1.42458 17.0893 1.55282 16.9929 1.64849L9.71927 8.92213C9.52793 9.11415 9.27213 9.22 9.00004 9.22Z\"\n                    fill=\"#019ACE\"\/>\n            <\/g>\n            <\/svg>\n        <\/span>\n    <\/div>\n\n    <div class=\"item-content\">\n        <div class=\"content-inner\">\n            <p>Braze has invested heavily in AI for campaign optimization and experimentation, particularly around choosing the best message or send time. Its Sage AI features and Braze Data Platform branding focus primarily on improving campaigns inside its engagement stack. Many alternatives, however, apply AI more broadly \u2014 not just to messaging, but to on\u2011site recommendations, search results, dynamic offers, and autonomous journey orchestration across channels.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"faq-section-v1-single-itemblock_4657e30ecb07938abc928fcabcfdc26f\" class=\"faq-section-v1-single-item-container\">\n    <div class=\"title-section\">\n        <p class=\"item-title\">Is Braze better than Klaviyo?<\/p>\n        <span class=\"item-button\">\n            <svg width=\"18\" height=\"10\" viewBox=\"0 0 18 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <g>\n            <path\n                    d=\"M9.00004 9.22C8.72864 9.22 8.47352 9.11415 8.2815 8.92281L1.00718 1.64917C0.910834 1.55282 0.85791 1.42526 0.85791 1.28888C0.85791 1.15318 0.910834 1.02494 1.00718 0.929271C1.10353 0.832923 1.23109 0.779999 1.36679 0.779999C1.5025 0.779999 1.63073 0.832923 1.7264 0.929271L9.00004 8.20223L16.2737 0.929271C16.37 0.832923 16.4976 0.779999 16.6333 0.779999C16.769 0.779999 16.8972 0.832923 16.9929 0.929271C17.0893 1.02562 17.1422 1.15318 17.1422 1.28888C17.1422 1.42458 17.0893 1.55282 16.9929 1.64849L9.71927 8.92213C9.52793 9.11415 9.27213 9.22 9.00004 9.22Z\"\n                    fill=\"#019ACE\"\/>\n            <\/g>\n            <\/svg>\n        <\/span>\n    <\/div>\n\n    <div class=\"item-content\">\n        <div class=\"content-inner\">\n            <p>Braze and Klaviyo serve different markets. Braze offers more sophisticated cross-channel orchestration and scales better for enterprise use cases with mobile apps. Klaviyo is easier to implement, more affordable, and deeply integrated with ecommerce platforms like Shopify. For SMB ecommerce, Klaviyo often makes more sense. For enterprise mobile-first brands, Braze may be the stronger choice.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"faq-section-v1-single-itemblock_71cb651a28da0650b9fff59623461599\" class=\"faq-section-v1-single-item-container\">\n    <div class=\"title-section\">\n        <p class=\"item-title\">What is the best customer engagement platform?<\/p>\n        <span class=\"item-button\">\n            <svg width=\"18\" height=\"10\" viewBox=\"0 0 18 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <g>\n            <path\n                    d=\"M9.00004 9.22C8.72864 9.22 8.47352 9.11415 8.2815 8.92281L1.00718 1.64917C0.910834 1.55282 0.85791 1.42526 0.85791 1.28888C0.85791 1.15318 0.910834 1.02494 1.00718 0.929271C1.10353 0.832923 1.23109 0.779999 1.36679 0.779999C1.5025 0.779999 1.63073 0.832923 1.7264 0.929271L9.00004 8.20223L16.2737 0.929271C16.37 0.832923 16.4976 0.779999 16.6333 0.779999C16.769 0.779999 16.8972 0.832923 16.9929 0.929271C17.0893 1.02562 17.1422 1.15318 17.1422 1.28888C17.1422 1.42458 17.0893 1.55282 16.9929 1.64849L9.71927 8.92213C9.52793 9.11415 9.27213 9.22 9.00004 9.22Z\"\n                    fill=\"#019ACE\"\/>\n            <\/g>\n            <\/svg>\n        <\/span>\n    <\/div>\n\n    <div class=\"item-content\">\n        <div class=\"content-inner\">\n            <p>The best platform depends on your specific needs. For ecommerce brands wanting unified personalization across every touchpoint, Bloomreach offers the most comprehensive solution. For mobile-first enterprises, Braze and CleverTap excel. For SMB ecommerce focused on email and SMS, Klaviyo provides the fastest path to value.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"faq-section-v1-single-itemblock_e2a003615d860499e6be5db24e2bd915\" class=\"faq-section-v1-single-item-container\">\n    <div class=\"title-section\">\n        <p class=\"item-title\">Is Braze a competitor to Salesforce?<\/p>\n        <span class=\"item-button\">\n            <svg width=\"18\" height=\"10\" viewBox=\"0 0 18 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <g>\n            <path\n                    d=\"M9.00004 9.22C8.72864 9.22 8.47352 9.11415 8.2815 8.92281L1.00718 1.64917C0.910834 1.55282 0.85791 1.42526 0.85791 1.28888C0.85791 1.15318 0.910834 1.02494 1.00718 0.929271C1.10353 0.832923 1.23109 0.779999 1.36679 0.779999C1.5025 0.779999 1.63073 0.832923 1.7264 0.929271L9.00004 8.20223L16.2737 0.929271C16.37 0.832923 16.4976 0.779999 16.6333 0.779999C16.769 0.779999 16.8972 0.832923 16.9929 0.929271C17.0893 1.02562 17.1422 1.15318 17.1422 1.28888C17.1422 1.42458 17.0893 1.55282 16.9929 1.64849L9.71927 8.92213C9.52793 9.11415 9.27213 9.22 9.00004 9.22Z\"\n                    fill=\"#019ACE\"\/>\n            <\/g>\n            <\/svg>\n        <\/span>\n    <\/div>\n\n    <div class=\"item-content\">\n        <div class=\"content-inner\">\n            <p>Yes, Braze competes with Salesforce Marketing Cloud in the customer engagement space. However, they serve somewhat different use cases. Braze specializes in real-time, mobile-first engagement, while Salesforce Marketing Cloud offers a broader marketing suite with deep CRM integration. Many enterprises evaluate both when building their marketing technology stack.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n        <\/div>\n    \n            <script type=\"application\/ld+json\">\n        {\n            \"@context\": \"https:\/\/schema.org\",\n            \"@type\": \"FAQPage\",\n            \"mainEntity\": [\n                                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Who are Braze&#039;s main competitors?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"The main Braze competitors include Bloomreach, Iterable, Klaviyo, MoEngage, CleverTap, Insider, Customer.io, and Salesforce Marketing Cloud. 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Many enterprises evaluate both when building their marketing technology stack.\n\"\n                    }\n                }\n                            ]\n        }\n        <\/script>\n        <\/div>\n\n\n\n<p class=\"has-small-font-size\">All trademarks, service marks, and company names referenced in this article are the property of their respective owners. Pricing and feature information are based on publicly available data as of February 2026 and are subject to change. Bloomreach does not guarantee the accuracy of third-party pricing or feature details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Braze is a widely recognized name in customer engagement. But as brands evaluate their options, many discover that Braze competitors offer capabilities better suited to their specific needs, whether that&#8217;s deeper ecommerce integration, more accessible pricing, or AI-powered personalization that goes beyond messaging. This guide breaks down the best Braze alternatives in 2026, helping you [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":82481,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[362,363,365,1252],"industry":[],"channel":[],"topic":[283,546,372],"class_list":["post-82471","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ai-and-innovation","library_blog_tag-loomi","library_blog_tag-marketing-automation","library_blog_tag-team-efficiency","topic-ai","topic-personalization","topic-tech-consolidation"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/82471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/82471\/revisions"}],"predecessor-version":[{"id":82487,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/82471\/revisions\/82487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/82481"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=82471"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=82471"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=82471"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=82471"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=82471"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=82471"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=82471"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=82471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}