{"id":79559,"date":"2026-02-04T10:06:01","date_gmt":"2026-02-04T10:06:01","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=79559"},"modified":"2026-02-11T15:00:43","modified_gmt":"2026-02-11T15:00:43","slug":"antavo-loyalty-report-2026","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/antavo-loyalty-report-2026","title":{"rendered":"New Research: The ROI Reality of Customer Loyalty in 2026"},"content":{"rendered":"\n<p>Customer loyalty isn&#8217;t just a nice-to-have anymore \u2014 it&#8217;s becoming a critical competitive advantage.&nbsp;<\/p>\n\n\n\n<p>Bloomreach sponsored <a href=\"https:\/\/antavo.com\/reports\/global-customer-loyalty-report-2026\/\" target=\"_blank\" rel=\"noopener\">Antavo&#8217;s Global Customer Loyalty Report 2026<\/a>, which reveals compelling data on how loyalty programs are currently delivering real business value. Keep reading for a sneak peek at several top data points and to understand what your company should be doing to <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-winning-playbook-for-modern-customer-loyalty\">generate more loyal customers<\/a> in 2026.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Numbers Tell a Powerful Story<\/h2>\n\n\n\n<p>Antavo\u2019s research, backed by analysis of over 500 million loyalty member actions, surveys from 3,000 CMOs and loyalty leaders, and responses from 10,000 consumers worldwide, paints a clear picture: <strong>loyalty programs work when done right.<\/strong><\/p>\n\n\n\n<p>Here are some standout findings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nearly 9 in 10 program owners who measure performance report positive ROI.<\/strong> This isn&#8217;t just soft metrics \u2014 loyalty programs are delivering measurable business returns that justify the investment.<\/li>\n\n\n\n<li><strong>83% of loyalty program owners are satisfied with their programs, <\/strong>reflecting the real value these initiatives deliver to businesses.<\/li>\n\n\n\n<li><strong>Nearly 90% of businesses say loyalty delivers value they can&#8217;t get elsewhere.<\/strong> Loyalty programs aren&#8217;t just another marketing channel \u2014 they&#8217;re creating unique strategic advantages that can&#8217;t be replicated through other means.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Closer Look at the Data<\/h2>\n\n\n\n<p>Understanding what drives participation in loyalty programs is equally important.&nbsp;<\/p>\n\n\n\n<p>Antavo\u2019s research found that <strong>7 in 10 consumers join loyalty programs primarily to save money<\/strong>. This insight is crucial for marketers building or optimizing loyalty strategies \u2014 savings and tangible value remain the most powerful motivators for enrollment and engagement.<\/p>\n\n\n\n<p>Despite these positive outcomes, there&#8217;s a significant operational hurdle: <strong>91% of program owners struggle with data analysis.<\/strong> This finding highlights a critical opportunity for marketers.&nbsp;<\/p>\n\n\n\n<p>The data from loyalty programs is there \u2014 and it&#8217;s valuable \u2014 but many organizations lack the tools or expertise to extract actionable insights from it.<\/p>\n\n\n\n<p>This is where the intersection of loyalty programs and <a href=\"https:\/\/www.bloomreach.com\/en\/why-bloomreach\">modern marketing technology<\/a> becomes essential.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Loyalty as a Foundation for AI and Personalization<\/h2>\n\n\n\n<p>One of the most forward-looking findings in the report explores how running a loyalty program boosts a company&#8217;s AI readiness. Loyalty programs generate rich, first-party data about customer preferences, behaviors, and purchase patterns \u2014 exactly the kind of high-quality data that powers effective AI and personalization strategies.<\/p>\n\n\n\n<p>When companies invest in AI-powered personalization through advanced <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">marketing automation<\/a> solutions, loyalty data becomes even more valuable. It provides the behavioral signals and preference data that enable truly personalized experiences across email, web, mobile, and other channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What This Means for Your Business<\/h2>\n\n\n\n<p>The research makes it clear: Loyalty programs aren&#8217;t just about points and rewards anymore. They&#8217;re strategic initiatives that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deliver measurable ROI when properly executed and measured<\/li>\n\n\n\n<li>Create unique competitive advantages through first-party data collection<\/li>\n\n\n\n<li>Provide the foundation for AI-driven personalization<\/li>\n\n\n\n<li>Build the lasting customer relationships that drive long-term growth<\/li>\n<\/ul>\n\n\n\n<p>As we move deeper into 2026, the brands that will win are those that understand loyalty as a data strategy, not just a marketing tactic. With the right infrastructure, analytics capabilities, and personalization tools, marketers can be well-positioned to turn loyalty insights into business growth.<\/p>\n\n\n\n<p>Interested in more data from Antavo\u2019s Global Customer Loyalty Report 2026? <a href=\"https:\/\/antavo.com\/reports\/global-customer-loyalty-report-2026\/?utm_campaign=263709905-Global%20Report%202026&amp;utm_source=bloomreach&amp;utm_medium=partner\" target=\"_blank\" rel=\"noopener\">Download your copy<\/a> of the report today to gain the insights you need to transform your customer engagement strategies.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer loyalty isn&#8217;t just a nice-to-have anymore \u2014 it&#8217;s becoming a critical competitive advantage.&nbsp; Bloomreach sponsored Antavo&#8217;s Global Customer Loyalty Report 2026, which reveals compelling data on how loyalty programs are currently delivering real business value. Keep reading for a sneak peek at several top data points and to understand what your company should be [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":79560,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[75],"library_blog_tag":[],"industry":[],"channel":[],"topic":[],"class_list":["post-79559","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/79559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/79559\/revisions"}],"predecessor-version":[{"id":79869,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/79559\/revisions\/79869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/79560"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=79559"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=79559"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=79559"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=79559"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=79559"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=79559"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=79559"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=79559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}