{"id":74655,"date":"2025-11-11T18:42:27","date_gmt":"2025-11-11T18:42:27","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=74655"},"modified":"2025-11-12T16:44:07","modified_gmt":"2025-11-12T16:44:07","slug":"personalized-media-in-grid","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/personalized-media-in-grid","title":{"rendered":"Where Commerce Meets Narrative: Introducing Personalized Media in Grid"},"content":{"rendered":"\n<p>Imagine that a shopper lands on your lighting category page, scrolling through chandeliers from $800 to $8,000. They\u2019re intrigued, but uncertain. What size fits a 12-foot ceiling? Crystal or glass? Without answers, they move on.<\/p>\n\n\n\n<p>Now imagine a different journey. After the first row of products, a guide appears: \u201cHow To Choose the Right Chandelier for Your Space.\u201d Two rows later, a seasonal promotion highlights your bestsellers. The customer feels informed, confident, and ready to buy.<\/p>\n\n\n\n<p>That\u2019s the experience made possible by Bloomreach\u2019s Personalized Media in Grid feature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Problem: Product Grids Weren&#8217;t Built for Storytelling<\/h2>\n\n\n\n<p>Search and category pages were designed for precision and performance \u2014 purely transactional surfaces with little space for context, education, or brand storytelling.<\/p>\n\n\n\n<p>If you wanted to add a buying guide, promotional module, or campaign tile between products, you faced a choice: build custom integrations for each use case, or skip it and lose momentum.<\/p>\n\n\n\n<p>That trade-off shows up in performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium and luxury brands struggle to defend their prices without educating shoppers on materials, fit, or craft<\/li>\n\n\n\n<li>Promo-driven brands can\u2019t put timely offers where shoppers make decisions<\/li>\n\n\n\n<li>Merchandisers lose speed when minor updates depend on engineering sprints, and they also lose control over the visual layer of the site<\/li>\n<\/ul>\n\n\n\n<p>The result? Missed revenue, fragmented storytelling, and a customer experience that feels transactional when it should feel curated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution: Your Grid, But Smarter&nbsp;<\/h2>\n\n\n\n<p>Personalized Media in Grid lets merchandisers place rich, story-driven content \u2014 images, HTML, video, buying guides, offers \u2014 <em>inside<\/em> product results on search and category pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/The-Aha-Moment@2x-1024x567.jpg\" alt=\"Personalized Media in Grid showing a customer relevant content in the product grid\" class=\"wp-image-74880\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/The-Aha-Moment@2x-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/The-Aha-Moment@2x-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/The-Aha-Moment@2x-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/The-Aha-Moment@2x.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once connected through the <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/reference\/welcome\" target=\"_blank\" rel=\"noopener\">Discovery API<\/a>, teams can configure and manage placements without ongoing developer work. The capability unifies targeting, scheduling, testing, and measurement, turning static grids into dynamic surfaces for narrative commerce.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Place with precision: Choose specific grid slots (e.g., after product 6 or 14) or define placement logic that matches the journey<\/li>\n\n\n\n<li>Target intelligently: Deliver content by query or category and (when connected) by <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Bloomreach Engagement<\/a> segments for audience-level relevance<\/li>\n\n\n\n<li>Preview and schedule: Review experiences before launch and automate timing for campaigns and promotions<\/li>\n\n\n\n<li>A\/B test and measure: Compare variants, track engagement, and attribute impact on conversions, so you can treat your grid like performance media<\/li>\n<\/ul>\n\n\n\n<p>Under the hood, the Discovery API returns product and content objects in a single ranked response, so relevance and narrative render as one coherent experience, without detours or overlays that break flow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why This Matters<\/h2>\n\n\n\n<p>Personalized Media in Grid gives brands narrative control within product discovery \u2014 where content, context, and conversion finally operate on the same surface.<\/p>\n\n\n\n<p>By bringing education and promotion directly into the grid, Bloomreach unifies merchandising, personalization, and measurement. Brands can justify premium pricing, accelerate campaign speed, and make every placement accountable.<\/p>\n\n\n\n<p>Other approaches treat products and content as separate surfaces. We bring them together at scale \u2014 this means you won\u2019t need to create 100 rules to target 100 queries (and you can apply global rules as well), and you can easily preview the experience across the dashboard.&nbsp;<\/p>\n\n\n\n<p>With Personalized Media in Grid, you get a feature powered by the same intelligence that drives search ranking and personalization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What This Unlocks for Retailers&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Luxury and Premium Retail: Educate To Elevate<\/h3>\n\n\n\n<p>High-consideration products deserve context. Insert craftsmanship stories, sizing guides, or material explainers between results to turn uncertainty into confidence \u2014 and browsers into buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seasonal and Promotional Retail: Campaigns That Keep Pace&nbsp;<\/h3>\n\n\n\n<p>Bring Black Friday, gifting, or limited-edition drops directly into product discovery. Schedule, swap, and measure promotions in real time so every campaign meets the moment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-Brand and Category Retailers: Cross-Merch With Intention&nbsp;<\/h3>\n\n\n\n<p>Show the ecosystem, not just the SKU. Pair recipes beside cookware, skincare routines with cosmetics, or travel gear with apparel. Turn browsing into basket-building.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Heritage Brands: Keep the Story in Sight<\/h3>\n\n\n\n<p>For brands built on legacy or purpose, product discovery is an opportunity to reinforce identity. Surface sustainability notes, brand values, or design inspiration alongside products for brand fidelity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Everyday Retail: Always-on Guidance<\/h3>\n\n\n\n<p>Some context should never clock out. Keep care tips, fit guides, or post-purchase advice visible year-round, making education a constant part of the product discovery process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Narrative Powered by Relevance&nbsp;<\/h2>\n\n\n\n<p>Your grid is your busiest storefront. Now, it\u2019s also your most expressive.<\/p>\n\n\n\n<p>With our Personalized Media in Grid feature, merchandisers can finally blend creativity with performance, education, inspiration, and conversion in one continuous flow.<\/p>\n\n\n\n<p>Explore how Bloomreach connects discovery, personalization, storytelling, and conversation to build the next generation of shoppable storytelling. <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/display-media-in-the-grid\" target=\"_blank\" rel=\"noopener\">Read the documentation<\/a>, <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/media-in-the-grid-inspiration-library\" target=\"_blank\" rel=\"noopener\">view the inspiration library<\/a> for a quick start, and <a href=\"https:\/\/www.bloomreach.com\/en\/request-demo\">request a demo<\/a> to see it in action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine that a shopper lands on your lighting category page, scrolling through chandeliers from $800 to $8,000. They\u2019re intrigued, but uncertain. What size fits a 12-foot ceiling? Crystal or glass? Without answers, they move on. Now imagine a different journey. After the first row of products, a guide appears: \u201cHow To Choose the Right Chandelier [&hellip;]<\/p>\n","protected":false},"author":402,"featured_media":74658,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[367],"industry":[],"channel":[276,277,278],"topic":[285],"class_list":["post-74655","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ecommerce-merchandising","channel-category-pages","channel-product-pages","channel-results-pages","topic-grow-aov"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/74655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/402"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/74655\/revisions"}],"predecessor-version":[{"id":74883,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/74655\/revisions\/74883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/74658"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=74655"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=74655"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=74655"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=74655"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=74655"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=74655"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=74655"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=74655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}