{"id":74189,"date":"2025-11-11T13:21:06","date_gmt":"2025-11-11T13:21:06","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=74189"},"modified":"2025-11-11T18:16:32","modified_gmt":"2025-11-11T18:16:32","slug":"android-google-messages-how-they-affect-sms","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/android-google-messages-how-they-affect-sms","title":{"rendered":"Android\u2019s Google Messages Updates: What\u2019s Affecting SMS Performance and 5 Fixes"},"content":{"rendered":"\n<p>Android&#8217;s latest Google Messages updates are great for safety \u2014 and tricky for marketers.&nbsp;<\/p>\n\n\n\n<p>Now, if a text includes a link that Google considers risky, users may see a warning before they can open it. Inbox filters (like known vs. unknown) can also change where first-time messages appear, and an in-thread \u201cUnsubscribe\u201d button makes opting out easier. These protections have <strong>rolled out globally<\/strong>.\u00a0<\/p>\n\n\n\n<p>This can result in lower click-throughs and more friction, even when your SMS is delivered. The good news is, with a few fast changes to links, copy, and measurement, you can stabilize Android performance in days \u2014 not weeks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Android Updates at a Glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Android&#8217;s link protection<\/strong> adds a warning gate. When Messages flags a link as risky, users must <strong>explicitly mark the message \u201cnot spam\u201d<\/strong> to proceed, causing CTR and sessions to drop even when delivery rates remain normal.<\/li>\n\n\n\n<li><strong>Built-in inbox filters<\/strong> (known vs. unknown, unread, etc.) can change where first messages from your brand appear in recipients&#8217; messaging apps.<strong> <\/strong>\u201cKnown\u201d means the sender is saved in their contacts. This applies to SMS\/MMS and RCS.\u00a0<\/li>\n\n\n\n<li><strong>In-thread \u201cUnsubscribe\u201d buttons<\/strong> within business conversations (scope varies) make opting out easier for users, which means you need to watch list health more closely. In Google Messages, the in-thread <strong>Unsubscribe<\/strong> control is live for <strong>SMS\/MMS in the US<\/strong> (short codes + some alphanumeric senders) and for <strong>RCS for Business<\/strong> in the <strong>US, BR, FR, DE, IN, MX, ES, and the UK<\/strong>. Expect <strong>higher opt-out rates<\/strong> in these markets and adjust cadence\/value accordingly.<\/li>\n\n\n\n<li><strong>Take action now<\/strong>: Use a branded domain, minimize redirects, lead with brand cues, add a no-link fallback, and monitor Android CTR with alerts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Messaging Changes and What They Mean for Marketers<\/h2>\n\n\n\n<p>Google Messages has rolled out several consumer-friendly updates over the past year, and while they improve safety and user control, they&#8217;ve created new friction points for legitimate marketing messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Warnings and Extra Confirmation<\/h3>\n\n\n\n<p>When Google Messages suspects a message is <strong>spam<\/strong>, tapping its link <a href=\"https:\/\/9to5google.com\/2025\/10\/15\/google-messages-key-verifier-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">shows a warning<\/a>. The site <strong>won\u2019t open unless the user marks the message \u201cnot spam.\u201d <\/strong>This adds an extra tap and a moment of hesitation, even when sent from legitimate brands.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Link-Warnings-and-Extra-Confirmation-1024x567.jpg\" alt=\"\" class=\"wp-image-74325\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Link-Warnings-and-Extra-Confirmation-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Link-Warnings-and-Extra-Confirmation-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Link-Warnings-and-Extra-Confirmation-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Link-Warnings-and-Extra-Confirmation.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The user must actively choose to proceed, which inevitably reduces click-through rates. Your links aren&#8217;t blocked outright, but the warning creates enough friction that some users could abandon the journey entirely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inbox Filters That Affect Message Placement<\/h3>\n\n\n\n<p>Google Messages now includes an <a href=\"https:\/\/support.google.com\/messages\/answer\/13973949?hl\" target=\"_blank\" rel=\"noreferrer noopener\">inbox filtering option<\/a> that categorizes conversations into sections like &#8220;Known&#8221; and &#8220;Unknown&#8221; senders. \u201cKnown\u201d equals senders saved in the recipient\u2019s contacts; everything else is \u201cUnknown.\u201d Filters are available inside Google Messages for SMS\/MMS and RCS.<\/p>\n\n\n\n<p>If your brand hasn&#8217;t messaged a customer before, or if you&#8217;re using a new sending number, your first message may land in a less prominent tab or section. This is similar to email spam folders, but more nuanced: the message is delivered, just not immediately visible in the primary inbox view.<\/p>\n\n\n\n<p>For acquisition campaigns, double opt-in flows, or welcome messages, this filter can significantly impact whether recipients see your text in the critical first few minutes after delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unsubscribe Buttons in Business Threads<\/h3>\n\n\n\n<p>Google Messages now shows an <a href=\"https:\/\/9to5google.com\/2025\/04\/30\/google-messages-unsubscribe\/?\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201dUnsubscribe\u201d<\/strong> button<\/a> inside <strong>business conversations<\/strong>. Availability <strong>varies by channel\/region<\/strong>: for <strong>SMS\/MMS<\/strong> in the <strong>United States<\/strong> (short codes and some alphanumeric senders) and for <strong>RCS for Business<\/strong> in the <strong>US, Brazil, France, Germany, India, Mexico, Spain, and the UK<\/strong>.<\/p>\n\n\n\n<p>While this is a positive user experience feature \u2014 and helps with compliance \u2014 it also makes recipients more inclined to opt out. All it takes is one tap, and they&#8217;re done.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Unsubscribe-Buttons-in-Business-Threads-1024x567.jpg\" alt=\"\" class=\"wp-image-74328\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Unsubscribe-Buttons-in-Business-Threads-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Unsubscribe-Buttons-in-Business-Threads-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Unsubscribe-Buttons-in-Business-Threads-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Unsubscribe-Buttons-in-Business-Threads.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For marketers, this means you need to be even more intentional about message value and frequency. Opting out has never been easier, so every text needs to earn its place in the inbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Diagnose If Android Updates Impact Performance<\/h2>\n\n\n\n<p>If your mobile messaging campaigns are underperforming, Android&#8217;s updates may be the problem. Here\u2019s how you can determine whether Android is the root cause.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/How-to-Tell-If-It-is-Android-1024x567.jpg\" alt=\"\" class=\"wp-image-74331\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/How-to-Tell-If-It-is-Android-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/How-to-Tell-If-It-is-Android-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/How-to-Tell-If-It-is-Android-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/How-to-Tell-If-It-is-Android.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Review Campaign Performance by OS<\/h3>\n\n\n\n<p>Segment your <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/marketing-intelligence-and-ai\/data-and-analytics-tools\">campaign analytics<\/a> by device operating system. Compare Android performance from before and after October 2025, when many of these features were fully rolled out.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Walk Through the Funnel To Find Drops in Performance<\/h3>\n\n\n\n<p>Analyze every step of your mobile messaging conversion funnel with a critical eye on Android devices:<\/p>\n\n\n\n<p>delivered \u2192 displayed (proxy) \u2192 <strong>clicked<\/strong> \u2192 session \u2192 conversion<\/p>\n\n\n\n<p><strong>Your click-through rate is the telltale metric to watch.<\/strong> If campaign delivery remains strong but clicks and sessions both declined on Android devices, link warnings are the likely culprit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor Unsubscribe Rates&nbsp;<\/h3>\n\n\n\n<p>Look for a rise in Android <strong>Unsubscribe\/STOP<\/strong> events <strong>from April 2025 onward<\/strong>, when Google began rolling out the in-thread \u201cUnsubscribe\u201d option. An upward trend among Android users signals that the new feature is impacting list health.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Five Fixes for Update Issues You Can Ship This Week<\/h2>\n\n\n\n<p>If Android\u2019s updates are affecting your message performance, you don&#8217;t need to rebuild your SMS program from scratch. These tactical changes can get your campaigns back on track in no time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use a Branded Domain<\/h3>\n\n\n\n<p>When sending links, always use your own branded domain \u2014 avoid generic link shorteners and unnecessary redirects.&nbsp;<\/p>\n\n\n\n<p>Branded domains are less likely to trigger warnings because they&#8217;re clearly associated with your company, and avoiding redirects lowers the chance that Google flags your link as suspicious.<\/p>\n\n\n\n<p>Instead of a randomized redirect link from URL shorteners, use intentional links like <strong>shop.yourbrand.com\/welcome<\/strong> or <strong>offers.yourbrand.com\/10off<\/strong> for campaigns.&nbsp;<\/p>\n\n\n\n<p>Prefer direct, single-hop links on your brand domain (e.g., shop.yourbrand.com\/welcome). Fewer redirects and recognizable domains reduce false-positive warnings and hesitation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Add Expectation Microcopy for Sensitive Links<\/h3>\n\n\n\n<p>When sending links that involve account access, payment, or personal information, set expectations about Google\u2019s link security prompt. A simple line of micro-copy can dramatically reduce abandonment.<\/p>\n\n\n\n<p>Here\u2019s an example you can add to your messages:&nbsp;<\/p>\n\n\n\n<p>&#8220;If Google shows a security prompt, tap <strong>Proceed\/Not spam<\/strong> to continue \u2014 our official link is yourbrand.com.&#8221;<\/p>\n\n\n\n<p>This acknowledges the warning, reassures the user it&#8217;s legitimate, and tells them exactly how to proceed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lead With Your Brand To Reduce Unknown-Sender Hesitation<\/h3>\n\n\n\n<p>Lead with your brand name at the start of every message you send, especially first-touch communications. Don&#8217;t bury it after a generic greeting or special offer.<\/p>\n\n\n\n<p>Opening with your <strong>brand name<\/strong> helps recipients recognize you and supports <strong>known-sender<\/strong> filtering.\u00a0<\/p>\n\n\n\n<p><strong>Here\u2019s an example:<\/strong>&nbsp;<\/p>\n\n\n\n<p>[Your Brand Name]: Thanks for signing up! Save 10% with code WELCOME10, in-store or online: shop.yourbrand.com\/new<\/p>\n\n\n\n<p>This message layout immediately signals legitimacy, helps with inbox filtering, and reduces hesitation when users see a warning.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Include Link-Free Engagement Options<\/h3>\n\n\n\n<p>For your most critical messages, like double opt-in confirmations, account verifications, and high-value promotions, include a fallback path that doesn&#8217;t require clicking a link.<\/p>\n\n\n\n<p>Offering alternatives like \u201cReply YES to confirm your subscription\u201d or \u201cUse code SAVE20 at checkout, online or in-store\u201d gives recipients other avenues besides a link to engage with your brand.\u00a0<\/p>\n\n\n\n<p>With more options, you\u2019re more likely to capture conversions that would otherwise be lost to link warnings or friction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Set Up Alerts and Dashboards<\/h3>\n\n\n\n<p>Keep an eye on your tactical changes with a dedicated analytics dashboard that segments and monitors Android audiences. Track week-over-week performance, set up alerts for drops in click-through rates, and watch unsubscribe rates closely.<\/p>\n\n\n\n<p>Early detection can help you see where your pain points lie, respond quickly, and zero in on the best way forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Android-Optimized Campaigns Look Like<\/h2>\n\n\n\n<p>Here are some examples that showcase these tactics in action:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Welcome Messages<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Welcome-Messages-1024x567.jpg\" alt=\"\" class=\"wp-image-74334\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Welcome-Messages-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Welcome-Messages-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Welcome-Messages-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Welcome-Messages.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What changed:<\/strong> Brand-first messaging, branded domain, and promo code and keyword fallback options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Order Confirmations<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Order-Confirmations-1024x567.jpg\" alt=\"\" class=\"wp-image-74337\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Order-Confirmations-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Order-Confirmations-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Order-Confirmations-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Order-Confirmations.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What changed: <\/strong>Brand-first messaging, branded domain, and expectation-setting micro-copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Double Opt-in Texts<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Double-Opt-in-Texts-1024x567.jpg\" alt=\"\" class=\"wp-image-74340\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Double-Opt-in-Texts-1024x567.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Double-Opt-in-Texts-300x166.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Double-Opt-in-Texts-768x425.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/11\/Double-Opt-in-Texts.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What changed:<\/strong> Brand-first messaging, branded domain, and reply-based fallback option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What To Watch Next<\/h2>\n\n\n\n<p>These strategies can mitigate the immediate impact of Android\u2019s latest updates on your marketing campaigns, but these changes could have long-term effects. Here are a few key things to keep tabs on for the future:<\/p>\n\n\n\n<p><strong>Opt-out trends:<\/strong> With easier \u201cUnsubscribe\u201d button access, monitor your list health closely. A sudden spike in STOP rates may indicate messaging fatigue, poor targeting, or value misalignment \u2014 not just easier opt-out mechanics.<\/p>\n\n\n\n<p><strong>Link click reliability (Android):<\/strong> Google Messages may show a <strong>warning gate<\/strong> on links it flags as risky, which adds an extra tap and can reduce clicks and sessions even when SMS delivery is fine. Keep links single-hop (avoid shorteners\/multi-redirects) and use a branded domain to lower false positives. If your goal is to open your mobile app, ensure Android App Links are properly verified (Digital Asset Links assetlinks.json, autoVerify=true) so successful clicks hand off to the app instead of a browser.<\/p>\n\n\n\n<p><strong>Customer support inquiries:<\/strong> Equip your support team with ready-made responses for &#8220;I can&#8217;t open your link&#8221; or &#8220;I got a security warning&#8221; inquiries. Include visuals showing how to proceed through the warning and emphasize that the link is safe. This reduces ticket resolution time and improves customer confidence.<\/p>\n\n\n\n<p>The Android messaging landscape will keep evolving as Google balances user safety with legitimate business communication. By building flexibility into your campaigns now with branded infrastructure, fallback paths, and segmented monitoring, you&#8217;ll adapt faster when the next update arrives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Future-Proof Your Mobile Messaging With Bloomreach<\/h2>\n\n\n\n<p>Staying ahead of OS updates, protecting click-through rates, and maintaining list health across devices isn&#8217;t optional \u2014 it&#8217;s business-critical.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s why leading brands trust <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Bloomreach<\/a>. Our AI-powered platform offers the technology and customer success resources you need to optimize <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/mobile-messaging\">mobile messaging<\/a>, build a resilient strategy across channels, and protect revenue when platform policies change.&nbsp;<\/p>\n\n\n\n<p>Ready to see what Bloomreach can do for your business? <a href=\"https:\/\/www.bloomreach.com\/en\/request-demo\">Book a demo today<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Android&#8217;s latest Google Messages updates are great for safety \u2014 and tricky for marketers.&nbsp; Now, if a text includes a link that Google considers risky, users may see a warning before they can open it. Inbox filters (like known vs. unknown) can also change where first-time messages appear, and an in-thread \u201cUnsubscribe\u201d button makes opting [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":74343,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[357,365],"industry":[],"channel":[269],"topic":[291],"class_list":["post-74189","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-best-practices","library_blog_tag-marketing-automation","channel-sms-mms","topic-team-efficiency"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/74189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/74189\/revisions"}],"predecessor-version":[{"id":74657,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/74189\/revisions\/74657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/74343"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=74189"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=74189"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=74189"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=74189"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=74189"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=74189"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=74189"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=74189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}