{"id":70768,"date":"2025-10-16T15:20:33","date_gmt":"2025-10-16T15:20:33","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&p=70768"},"modified":"2025-10-16T15:20:35","modified_gmt":"2025-10-16T15:20:35","slug":"bloomreach-and-databricks-partnership","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/bloomreach-and-databricks-partnership","title":{"rendered":"Break Down Silos Between Data and Activation With Bloomreach and Databricks"},"content":{"rendered":"\n

We\u2019re excited to share that we\u2019re partnering with Databricks to unite the Databricks Data Intelligence Platform<\/a><\/strong> with Bloomreach. The result: marketers can finally activate governed first-party data quickly, safely, and at scale, without duct-taped workflows or complicated data pipelines. Think less time wrangling data, more time shipping journeys that move revenue.<\/p>\n\n\n\n

Marketers are under pressure to do more with less, follow stricter privacy rules, and prove results. Databricks gives your business one place to manage and protect data, while Bloomreach turns that approved data into action. Together, we remove the lag between \u201cthe data is ready\u201d and \u201cthe campaign is live,\u201d so teams move faster without cutting corners. Read on to learn more about this partnership.<\/p>\n\n\n\n

What Makes This a Game-Changer?<\/strong><\/h2>\n\n\n\n
    \n
  1. Instant availability: <\/strong>When a field or model is approved in Databricks, it\u2019s ready to use in Bloomreach right away.<\/li>\n\n\n\n
  2. Imports built for marketers: <\/strong>Bring in customers, events, and product catalogs so you can create audiences and journeys in minutes.<\/li>\n\n\n\n
  3. Flexible timing: <\/strong>Run one-time loads for quick tests, or set a schedule so your audiences stay up to date automatically.<\/li>\n\n\n\n
  4. Sync updates (change-only): <\/strong>Update only what changed since the last run to keep things fresh without heavy lifting.<\/li>\n\n\n\n
  5. Security-first design: <\/strong>Data stays governed in Databricks. Access and approvals carry over, so marketing only uses allowed data.<\/li>\n\n\n\n
  6. Close the loop: <\/strong>Send performance data back to your lakehouse to see revenue, margin, and inventory impact in one place.<\/li>\n<\/ol>\n\n\n\n
    \"Customer<\/figure>\n\n\n\n

    Feature Overview<\/strong><\/h2>\n\n\n\n

    Our partnership with Databricks will help teams do more with their data. Here are some of the features you can take advantage of: <\/p>\n\n\n\n

    One-Time and Scheduled Imports<\/strong><\/h3>\n\n\n\n

    Spin up a new audience quickly with a one-time import<\/strong>, then switch to a scheduled import<\/strong> so it stays current without manual effort. You pick the cadence; we handle the rest. This keeps teams focused on ideas and results instead of moving files around.<\/p>\n\n\n\n

    Sync Updates<\/strong><\/h3>\n\n\n\n

    Use sync updates<\/strong> to import only the changes since the last run (new rows, updated attributes, recent events). This keeps marketing current while reducing processing and noise \u2014 ideal for lifecycle programs, replenishment, and fast-moving catalogs.<\/p>\n\n\n\n

    Secure and Flexible Imports<\/strong><\/h3>\n\n\n\n

    Your governance, permissions, and naming<\/strong> live in Databricks. Bloomreach simply uses what\u2019s already approved \u2014 no shadow copies or mystery spreadsheets. You can import from tables, views, or queries, so both simple and advanced setups fit right in.<\/p>\n\n\n\n

    \"Importing<\/figure>\n\n\n\n

    How To Use Databricks and Bloomreach To Drive Results<\/strong><\/h2>\n\n\n\n

    These features will have a direct impact on your bottom line. Here\u2019s how to apply the Databricks and Bloomreach partnership to your business use cases: <\/p>\n\n\n\n

    Retention Lift With Predictive Audiences<\/strong><\/h3>\n\n\n\n