{"id":55657,"date":"2025-03-20T18:01:48","date_gmt":"2025-03-20T18:01:48","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=55657"},"modified":"2025-05-28T17:04:04","modified_gmt":"2025-05-28T17:04:04","slug":"conversational-shopping-strategy","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/conversational-shopping-strategy","title":{"rendered":"6 Ways To Engage Your Customers With a Conversational Shopping Strategy"},"content":{"rendered":"\n<p>Is conversational shopping part of your 2025 strategy? If not, now\u2019s the time to seriously consider <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/conversational-commerce\">conversational commerce<\/a> if you hope to keep your customers coming back.&nbsp;<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/conversational-ai-everything-you-need-to-know\">conversational AI<\/a> has evolved, so too have consumer expectations. They expect personalization, and they expect it fast. With a <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">conversational shopping solution<\/a>, you\u2019ll be able to create truly personalized shopping experiences \u2014 in real time and at scale. What\u2019s more, conversational AI will open up new ways for consumers to shop, as well as new opportunities for you to connect with your shoppers and forge stronger relationships.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bloomreach Clarity: Transform Online Shopping With Conversation\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/7c4E1YAczls?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>At the same time, it\u2019s not as simple as \u201cturn on conversational shopping = profit.\u201d You\u2019ll need to deploy a conversational experience at the right moments in the customer journey to drive the best outcomes. In this post, we\u2019ll highlight six key ways you can use conversational shopping to effectively boost customer engagement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Narrow Down Options&nbsp;<\/h2>\n\n\n\n<p>When your product categories have a wide range of options (like apparel), it can be overwhelming for the customer to navigate. Don\u2019t put the onus on them to apply the right filters or stumble into the right sub-category.&nbsp;<\/p>\n\n\n\n<p>A conversational shopping assistant can capitalize on the right moment \u2014 when customers type what they\u2019re looking for in the search bar \u2014 to help them navigate those thousands of results. It can do this by asking clarifying questions to better understand what the customer is looking for, and then narrow down the options to fit their needs. Think of this as the digital equivalent of top-notch in-store experiences, where a salesperson guides the customer around the store until they find the perfect product.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdy1ZwOKDcwd0mWfzoo4ZPRoA3iKwEikjt66s74YF3xMPCBfqDoIqci0Jq5IRkUr3ZzIIxxVpiDCc5h0EaLs5M_lhFLtyyYVbnwl2NbVMh15nnxEVlgI0VTG9ai4YvsEljltAY51w?key=5_OyCRRo9MoTfGaFSa4E9z5i\" alt=\"Conversational shopping assistant helping a customer narrow down options for a red dress\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Provide Expert Assistance&nbsp;<\/h2>\n\n\n\n<p>In order to personalize around certain types of products (such as beauty or fashion), you\u2019ll need to get specific customer preferences. For example, is the customer looking for a color that complements a certain piece of clothing? Are they allergic to certain ingredients? Are they looking for eco-friendly products?&nbsp;<\/p>\n\n\n\n<p>Instead of having the customer sift through product descriptions to find the right product, your conversational shopping assistant can do the heavy lifting for you. By providing expert assistance, it can quickly create a personalized experience that\u2019s tailored to an individual level.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drive More High-Value Conversions&nbsp;<\/h2>\n\n\n\n<p>With product categories like furniture or jewelry, where the price point can be significantly higher than everyday purchases, customers naturally become more cautious before buying. After all, if they\u2019re going to spend a lot of money on something, they\u2019ll want to make sure it meets their exact preferences.&nbsp;<\/p>\n\n\n\n<p>To alleviate their concerns, you can have a conversational commerce tool proactively offer to answer any questions and provide additional information. By giving them everything they need to make an informed decision, they\u2019ll be more likely to convert and finalize that purchase.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_jewelry-1024x560.jpg\" alt=\"Bloomreach Clarity offering conversational shopping assistance directly on a product landing page\" class=\"wp-image-55658\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_jewelry-1024x560.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_jewelry-300x164.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_jewelry-768x420.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_jewelry-1536x840.jpg 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_jewelry-2048x1121.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Simplify Complex Products<\/h2>\n\n\n\n<p>Conversational commerce is also effective for more complex products like electronics. In a brick-and-mortar store, a sales associate can answer all of a customer\u2019s questions on the spot. Online, customers traditionally have to hunt for that information elsewhere (e.g., YouTube videos, forums, etc.).&nbsp;<\/p>\n\n\n\n<p>A conversational shopping solution will replicate that in-store assistance digitally, allowing customers to get questions answered immediately. The AI can also show a wide range of assets, from overview videos to comparison guides, to help the customer make the right purchase.&nbsp;<\/p>\n\n\n\n<p>Essentially, conversational AI is like taking your best employee, who\u2019s well-versed in your brand voice and product catalog, and having them available online 24\/7 for every shopper.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reduce the Likelihood of Returns<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/e-commerce-returns\">Ecommerce returns<\/a> are a big problem for retailers and can significantly impact revenue and environmental footprint. Conversational shopping assistants step in to proactively prevent returns from happening.&nbsp;<\/p>\n\n\n\n<p>For example, if a customer adds the same piece of clothing in different sizes to their cart, the AI recognizes this behavior as typically associated with returns. It can then engage the customer and ask if they need a sizing guide or if they have specific questions about the product. By addressing any concerns or uncertainty prior to purchase, you can save yourself the costs and headaches associated with returns.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_sizing-help-1024x560.jpg\" alt=\"Using a conversational shopping strategy to offer sizing help in order to prevent ecommerce returns\" class=\"wp-image-55661\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_sizing-help-1024x560.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_sizing-help-300x164.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_sizing-help-768x420.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_sizing-help-1536x840.jpg 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2025\/01\/Conversational-Shopping-Strategy_sizing-help-2048x1121.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Navigate Complex Purchase Journeys&nbsp;<\/h2>\n\n\n\n<p>Some products require more involvement \u2014 for example, creating a custom PC or picking out modular furniture. These purchases call for multiple decisions throughout the process, which can be complex and overwhelming for the customer.&nbsp;<\/p>\n\n\n\n<p>With conversational commerce, you can walk customers through every step and answer questions on the fly. This guidance will give them the confidence that they\u2019re receiving the product to the exact specifications they had in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bring Your Conversational Shopping Strategy to Life With Bloomreach Clarity&nbsp;<\/h2>\n\n\n\n<p>Consumers want personalized experiences, and conversational AI is your key to keeping them coming back to your brand. However, customer preferences and behaviors can be nuanced, which is why you need a sophisticated conversational shopping solution if you want to drive impactful results.\u00a0<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">Bloomreach Clarity<\/a> comes in. Trained on over 15 years of commerce-specific data, Clarity can make every shopping experience feel like a 1:1 session with a personal shopper. It\u2019s also designed with out-of-the-box functionality so you can start seeing value immediately. Plus, you get to decide where to reach your customers \u2014 whether it\u2019s when they\u2019re adding an item to their cart, browsing a product page, or hesitating at checkout \u2014 so you reach your shoppers when it matters most.\u00a0<\/p>\n\n\n\n<p>Ready to engage your customers and keep up with their shopping expectations? <a href=\"https:\/\/www.bloomreach.com\/en\/products\/clarity\">Learn more about Bloomreach Clarity<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is conversational shopping part of your 2025 strategy? If not, now\u2019s the time to seriously consider conversational commerce if you hope to keep your customers coming back.&nbsp; As conversational AI has evolved, so too have consumer expectations. They expect personalization, and they expect it fast. With a conversational shopping solution, you\u2019ll be able to create [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":55664,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[368],"industry":[],"channel":[276,277,278,333],"topic":[283,546],"class_list":["post-55657","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-conversational-shopping","channel-category-pages","channel-product-pages","channel-results-pages","channel-website","topic-ai","topic-personalization"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/55657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/55657\/revisions"}],"predecessor-version":[{"id":55670,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/55657\/revisions\/55670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/55664"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=55657"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=55657"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=55657"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=55657"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=55657"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=55657"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=55657"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=55657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}