{"id":51926,"date":"2024-10-03T16:51:59","date_gmt":"2024-10-03T16:51:59","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=51926"},"modified":"2024-10-03T16:52:00","modified_gmt":"2024-10-03T16:52:00","slug":"how-bloomreach-delivers-true-end-to-end-personalization","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/how-bloomreach-delivers-true-end-to-end-personalization","title":{"rendered":"How Bloomreach Delivers True End-to-End Personalization"},"content":{"rendered":"\n<p>In ecommerce, personalization is no longer a nice-to-have \u2014 it\u2019s crucial for retaining customers and driving revenue growth in the long term. In fact, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">71% of consumers<\/a> expect brands to deliver personalized interactions and <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noopener\">80%<\/a> are more likely to make a purchase when they receive those personalized experiences.&nbsp;<\/p>\n\n\n\n<p>But even though businesses have been trying to deliver personalization for over 15 years, both brands and consumers alike often feel like that <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/personalization-the-goal-of-the-past-the-promise-of-the-future\">promise of personalization<\/a> hasn\u2019t lived up to expectations. Just think about the last frustrating experience you\u2019ve had while shopping online \u2014 unfortunately, you probably don\u2019t have to look too far back to come up with an example.&nbsp;<\/p>\n\n\n\n<p>At Bloomreach, our core focus is (and always has been) ecommerce personalization, and with the help of advancements in AI, we\u2019re closer than ever to truly fulfilling that promise. Over the past year, we\u2019ve developed some incredible innovations that push the boundaries of what\u2019s possible in ecommerce. Let\u2019s dive into how our solutions are making end-to-end personalization a reality.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a Connected, Unified Personalization Platform<\/h2>\n\n\n\n<p>If you\u2019re finding that your brand isn\u2019t able to deliver the ideal personalized customer experiences, you\u2019re not alone. This is because, with the <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/how-ai-is-revolutionizing-ecommerce-at-an-unprecedented-pace\">rate at which AI has been advancing<\/a>, many brands are finding it challenging to piece together a tech stack that can take advantage of these innovations. The result is a <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/solving-your-tech-and-data-silo-problems-with-bloomreach-loomi\">disjointed tech stack<\/a> that can\u2019t deliver a seamless experience.<\/p>\n\n\n\n<p>Meanwhile, AI has been powering our solutions from the very beginning. <a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi\">Loomi AI<\/a> \u2014 our AI built specifically for ecommerce \u2014 brings all our products together into a connected, unified platform that can seamlessly personalize the entire shopping experience.&nbsp;<\/p>\n\n\n\n<p>More specifically, Loomi AI:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has been fine-tuned with one of the most extensive product and customer data sets in ecommerce (we collect over half a million customer and product interactions every minute!)<\/li>\n\n\n\n<li>Offers models and workflows optimized for commerce<\/li>\n\n\n\n<li>Orchestrates journeys across every channel \u2014 marketing, on-site, and in-store\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Next, I\u2019ll take a closer look at how exactly Loomi AI allows us to deliver better personalization everywhere.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversational Shopping With Clarity<\/h2>\n\n\n\n<p>Last year, we announced Bloomreach Clarity, a conversational shopping advisor powered by Loomi AI. Think of Clarity as the on-site equivalent of a rockstar in-store sales associate. After all, people buy from people, and Clarity provides the personalized guidance needed to recreate those special in-store conversations online \u2014 and at scale.&nbsp;<\/p>\n\n\n\n<p>Clarity can reach out to your customers at the right time to better understand their needs and preferences. Using its extensive ecommerce knowledge, Clarity can also answer any questions with precise product information and personalized recommendations. What\u2019s more, you can customize Clarity\u2019s interactions to align with your brand identity, as well as when and with whom it interacts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Impact of Bloomreach Clarity on Bensons for Beds\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-1-mwdW9BYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We\u2019ve already piloted Clarity with a number of our customers, and we can\u2019t wait for you to implement personalized conversational shopping on your site in the near future.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fully AI-Piloted Marketing&nbsp;<\/h2>\n\n\n\n<p>For marketers, turning their big ideas into reality has always been a challenge. For example, let\u2019s say a brand wants to run a smart reactivation campaign to drive a second purchase. Sounds easy enough, right? But this comes with a long series of decisions and cross-functional tasks to manage: Who\u2019s the audience? Is this a triggered campaign or a one-off? If it\u2019s triggered, what\u2019s the trigger condition? What channels should be included? What will the content look like?&nbsp;<\/p>\n\n\n\n<p>Once you have answers to these questions, then you have to work with the Design team for assets, the Data Engineering team to map data, and so on. All of this combined means it can take 4-6 weeks to go from ideation to launch \u2014 an inefficient and frustrating process.&nbsp;<\/p>\n\n\n\n<p>Our vision is to implement an AI agent in Bloomreach that can do all the heavy lifting \u2014 audience targeting, variant generation, testing, and more. So, looking back at our reactivation campaign example, after you log into Bloomreach, you\u2019ll immediately see a unified view of all your key metrics. You can then enter a chat with Loomi AI, where it\u2019ll ask you some questions to validate the decisions it\u2019s making\u2026and that\u2019s it!&nbsp;<\/p>\n\n\n\n<p>Loomi AI will build an entire campaign for you to review. Simply remove or refine the campaign as needed, and then launch it. What used to take 4-6 weeks can now be accomplished in hours.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Future of Marketing With Bloomreach Engagement\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8-qNITWzqpM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Highly Relevant Search Personalization<\/h2>\n\n\n\n<p>When shoppers visit your site, <a href=\"https:\/\/www.performancemarketingworld.com\/article\/1813597\/unsuccessful-search-80-consumers-abandoning-e-commerce-retailers-on-site-search-bar-due-poor-user-experience\" target=\"_blank\" rel=\"noopener\">69%<\/a> will go directly to the search bar. That means having a search bar that can deliver the right results will be crucial for growing revenue. However, as technology has evolved, so too have consumer habits. Customers now expect to be able to search with natural language instead of simple keywords in their hunt for deeply personal results.&nbsp;<\/p>\n\n\n\n<p>That\u2019s what we\u2019re achieving with <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/loomi-search\" target=\"_blank\" rel=\"noopener\">Loomi Search+<\/a>. By combining our semantic search capabilities with LLM-based vector search, we can now offer a truly <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-power-of-hybrid-vector-search-in-ecommerce\">hybrid vector search<\/a>. Our underlying algorithms have been re-engineered with the latest LLMs and vector embedding models from Google and NVIDIA for more precise search results \u2014 even with long or complex queries.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AI-Driven Search Personalization: A Fundamental Shift in Ecommerce Product Discovery\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XprGWt1cD1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Additionally, Clarity will be seamlessly integrated into Bloomreach Discovery so customers can get conversational guidance as they search. We\u2019re also using our <a href=\"https:\/\/www.bloomreach.com\/en\/products\/data-engine\">customer data engine<\/a> to power our search with Bloomreach Engagement\u2019s first-party data, resulting in richer data driving more personalized product discovery.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say a customer goes to a mattress website and searches for a \u201cmattress that\u2019s good for back pain.\u201d Loomi Search+ shows products that are good for back pain (along with relevant mattress toppers). Then, because we know the customer is also part of the eco-conscious audience segment (based on their browsing and purchase history), Loomi Search+ will rank mattresses made of organic materials higher in the search results. Clarity also steps in during this process to provide additional information that can help the customer know what mattress qualities can help with back pain.&nbsp;<\/p>\n\n\n\n<p>Historically, a merchandiser would have to manually tag every product that\u2019s good for back pain, as well as the ones that are made of organic materials. This time-consuming process would have to be repeated for every segment and attribute the merchandiser wanted to prioritize. Now, Loomi AI does all of it automatically.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Edge Summit 2024 | Bloomreach&#039;s Loomi Search+\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GVqONG4Z4c4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personalize the Entire Customer Journey With Bloomreach<\/h2>\n\n\n\n<p>We believe that as AI technology improves, so too should the customer experience. By incorporating recent AI innovations into our entire suite of products, we\u2019re leading the charge in the journey to offering true end-to-end personalization for shoppers. From product discovery to marketing campaigns, we\u2019re the only solution equipped to create hyper-personal experiences at <em>every<\/em> point in the shopping experience.&nbsp;<\/p>\n\n\n\n<p>If you want to learn more about how Bloomreach is changing the future of personalized search and marketing, then don\u2019t miss our upcoming webinar, \u201cCutting Edge: Bloomreach\u2019s AI Feature Showcase.\u201d <a href=\"https:\/\/visit.bloomreach.com\/cutting-edge-ai-feature-showcase\" target=\"_blank\" rel=\"noopener\">Register now<\/a> to watch the livestream.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/visit.bloomreach.com\/cutting-edge-ai-feature-showcase\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/10\/Cutting-Edge-Webinar-1024x682.jpg\" alt=\"\" class=\"wp-image-51927\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/10\/Cutting-Edge-Webinar-1024x682.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/10\/Cutting-Edge-Webinar-300x200.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/10\/Cutting-Edge-Webinar-768x512.jpg 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/10\/Cutting-Edge-Webinar.jpg 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In ecommerce, personalization is no longer a nice-to-have \u2014 it\u2019s crucial for retaining customers and driving revenue growth in the long term. In fact, 71% of consumers expect brands to deliver personalized interactions and 80% are more likely to make a purchase when they receive those personalized experiences.&nbsp; But even though businesses have been trying [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":51936,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[362],"industry":[],"channel":[],"topic":[283,286],"class_list":["post-51926","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ai-and-innovation","topic-ai","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/51926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/51926\/revisions"}],"predecessor-version":[{"id":51957,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/51926\/revisions\/51957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/51936"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=51926"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=51926"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=51926"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=51926"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=51926"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=51926"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=51926"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=51926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}