{"id":50899,"date":"2024-09-18T00:18:16","date_gmt":"2024-09-18T00:18:16","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&p=50899"},"modified":"2024-09-27T16:48:36","modified_gmt":"2024-09-27T16:48:36","slug":"merchandiser-reimagined-how-ai-is-changing-the-role","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/merchandiser-reimagined-how-ai-is-changing-the-role","title":{"rendered":"The Merchandiser Reimagined: How AI Is Changing the Role"},"content":{"rendered":"\n

You\u2019re not imagining it: People are worried about AI taking their jobs. <\/p>\n\n\n\n

This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons.<\/p>\n\n\n\n

The numbers show that most of us are apprehensive about AI replacing our jobs. A recent study found that nearly 55%<\/a> of full-time workers have increased concerns about AI and job security. This is especially true for workers in IT, software development, and advertising.\u00a0<\/p>\n\n\n\n

Even if you\u2019re not worried about being replaced by AI, you might be curious about how your role will evolve. Over 40% of workers<\/a> anticipate significant changes to their roles due to AI in the next five years, and 39% are worried about not receiving the training they need to adapt to these new technologies.<\/p>\n\n\n\n

At Bloomreach, we envision a future where ecommerce merchandisers embrace AI and use it to their advantage. We believe that with the proper tools and education, ecommerce professionals can excel in a world driven by automation. Here\u2019s our vision for the future of merchandising and our recommendations for becoming the merchandiser reimagined.<\/p>\n\n\n\n

How Merchandisers Can Stay Relevant and Continuously Expand Their Skill Set<\/h2>\n\n\n\n

Staying relevant in ecommerce can feel like a never-ending race, especially when there\u2019s always a new tool on the horizon. By embracing AI and new technology, though, merchandisers can make their jobs easier and deliver better results. <\/p>\n\n\n\n

To lead the pack, you need to: <\/p>\n\n\n\n

Master New Tools and Technologies <\/h3>\n\n\n\n

When it comes to AI, the adage “If you can’t beat them, join them” holds true. AI is introducing us to a new era of digital commerce, and the most successful teams will be those who effectively use technology to boost performance and drive results.<\/p>\n\n\n\n

In particular, AI is useful for enhancing the work of merchandisers \u2014 who currently drive 9 to 13 meaningful connections per month<\/a> \u2014 by boosting those numbers and scaling your business.<\/p>\n\n\n\n

Loomi AI<\/a> is great for this purpose. As Bloomreach\u2019s proprietary ecommerce AI engine, it\u2019s integrated into every product we offer. With Loomi AI, merchandisers and their teams can add next-level capabilities<\/a> to their marketing campaigns. For example, a top opportunities report helps merchandisers identify lucrative sales opportunities and optimize their campaigns accordingly. Loomi AI also detects seasonal trends and provides \u201csoft boosts\u201d to subtly promote products, so your marketing efforts are effective, not aggressive.<\/p>\n\n\n\n

\"Merchandiser<\/figure>\n\n\n\n

Prioritize Content Curation<\/h3>\n\n\n\n

Humans tell great stories, and AI amplifies them by personalizing and scaling each one to reach the right audience at the right time. By combining human creativity with AI, you can elevate the shopping experience and create an immersive buying journey that engages customers and entices them to make a purchase.<\/p>\n\n\n\n

The merchandiser reimagined will expand their skillset with: <\/p>\n\n\n\n