{"id":49323,"date":"2024-09-11T15:19:50","date_gmt":"2024-09-11T15:19:50","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=49323"},"modified":"2024-09-11T15:22:06","modified_gmt":"2024-09-11T15:22:06","slug":"private-labels-a-glimpse-into-walmarts-playbook","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/private-labels-a-glimpse-into-walmarts-playbook","title":{"rendered":"Episode 92: Private Labels: A Glimpse Into Walmart\u2019s Playbook"},"content":{"rendered":"\n<p>With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we\u2019ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.<\/p>\n\n\n\n<p>In this episode of <em>Commerce Experience<\/em>, Roxy and Elena dish their thoughts about Walmart&#8217;s latest private label launch, Bettergoods, chat about their personal favorites \u2014 like Target\u2019s 50+ private labels \u2014 and explore how these products offer quality to consumers at a lower cost to brands, as well as increased personalization, improved customer loyalty, and more.<\/p>\n\n\n\n<p><strong>TL;DR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The rise of private-label brands and notable examples in the grocery industry and beyond<\/strong><\/li>\n\n\n\n<li><strong>The role of consumer data in creating personalization for successful private-label products<\/strong><\/li>\n\n\n\n<li><strong>Walmart\u2019s launch of Bettergoods and the strategy behind the company\u2019s first private brand food launch in 20 years&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we\u2019ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands. In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart&#8217;s latest private label launch, Bettergoods, chat about their personal favorites \u2014 [&hellip;]<\/p>\n","protected":false},"author":296,"featured_media":49325,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[455,358,360,364],"industry":[],"channel":[332],"topic":[283,546,292],"class_list":["post-49323","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-commerce-experience","library_blog_tag-customer-success","library_blog_tag-expert-advice","library_blog_tag-personalization","channel-analytics","topic-ai","topic-personalization","topic-segment-customers"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/49323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/296"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/49323\/revisions"}],"predecessor-version":[{"id":49329,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/49323\/revisions\/49329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/49325"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=49323"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=49323"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=49323"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=49323"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=49323"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=49323"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=49323"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=49323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}