{"id":48428,"date":"2024-08-22T20:50:11","date_gmt":"2024-08-22T20:50:11","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=48428"},"modified":"2024-08-27T22:51:47","modified_gmt":"2024-08-27T22:51:47","slug":"an-executive-level-breakdown-of-ais-impact-on-search","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/an-executive-level-breakdown-of-ais-impact-on-search","title":{"rendered":"Episode 91: An Executive-Level Breakdown of AI\u2019s Impact on Search"},"content":{"rendered":"\n<p>In order to unlock AI\u2019s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences.<br><br>Joining co-hosts Elena and Roxy on this week\u2019s episode is <a href=\"https:\/\/www.linkedin.com\/in\/thexunwang\/\" target=\"_blank\" rel=\"noopener\">Xun Wang<\/a>, CTO at <a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a>, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way consumers search online. When the customer is granted a more personalized and relevant shopping experience, it\u2019s better for both the customer and the brand \u2014 Xun breaks down exactly how AI can assist commerce professionals in achieving that goal.<\/p>\n\n\n\n<p><strong>TL;DR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How LLMs and vector technologies help search accuracy and personalization<\/strong><\/li>\n\n\n\n<li><strong>Why intent, product performance, and sophisticated algorithms improve ecomm search<\/strong><\/li>\n\n\n\n<li><strong>The ways merchandisers can tap into AI to make product discovery a better experience<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In order to unlock AI\u2019s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week\u2019s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":48431,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[366,362,357,364],"industry":[],"channel":[333,277,278],"topic":[283,546,292],"class_list":["post-48428","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-ecommerce-search","library_blog_tag-ai-and-innovation","library_blog_tag-best-practices","library_blog_tag-personalization","channel-website","channel-product-pages","channel-results-pages","topic-ai","topic-personalization","topic-segment-customers"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/48428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/127"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/48428\/revisions"}],"predecessor-version":[{"id":48670,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/48428\/revisions\/48670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/48431"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=48428"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=48428"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=48428"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=48428"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=48428"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=48428"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=48428"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=48428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}