{"id":47981,"date":"2024-08-15T15:46:46","date_gmt":"2024-08-15T15:46:46","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=47981"},"modified":"2024-08-22T21:37:04","modified_gmt":"2024-08-22T21:37:04","slug":"the-future-of-shopping-is-phygital","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/the-future-of-shopping-is-phygital","title":{"rendered":"Episode 90: The Future of Shopping Is&#8230;&#8221;Phygital&#8221;?!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s episode, we\u2019ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at <a href=\"https:\/\/www.mieleusa.com\/\" target=\"_blank\" rel=\"noopener\">Miele<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/serge-m-l\/\" target=\"_blank\" rel=\"noopener\">Sergei Moiseev-Liberman<\/a>.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman\u2019s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless &#8220;phygital&#8221; (physical and digital) experiences are now essential focuses for ecommerce companies.<\/span><\/p>\n<p><span style=\"font-weight: 800;\">TL;DR:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 800;\" aria-level=\"1\"><span style=\"font-weight: 800;\">Leveraging AI to enhance customer experiences and streamline workflows<\/span><\/li>\n<li style=\"font-weight: 800;\" aria-level=\"1\"><span style=\"font-weight: 800;\">How to bridge the gap between online-offline journeys<\/span><\/li>\n<li style=\"font-weight: 800;\" aria-level=\"1\"><span style=\"font-weight: 800;\">Improving brand loyalty a customer-centric approach that measures delight<\/span><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today\u2019s episode, we\u2019ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.\u00a0\u00a0 As a high-end German manufacturer of [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":47983,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[362,357],"industry":[],"channel":[333],"topic":[546,283,286,291],"class_list":["post-47981","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-ai-and-innovation","library_blog_tag-best-practices","channel-website","topic-personalization","topic-ai","topic-commerce-experience","topic-team-efficiency"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/47981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/47981\/revisions"}],"predecessor-version":[{"id":48437,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/47981\/revisions\/48437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/47983"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=47981"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=47981"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=47981"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=47981"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=47981"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=47981"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=47981"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=47981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}