{"id":45446,"date":"2024-07-29T20:48:34","date_gmt":"2024-07-29T20:48:34","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=45446"},"modified":"2025-03-20T22:48:29","modified_gmt":"2025-03-20T22:48:29","slug":"5-revolutionary-ai-features-in-bloomreach-engagement","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/5-revolutionary-ai-features-in-bloomreach-engagement","title":{"rendered":"5 of Bloomreach\u2019s AI Features That Will Revolutionize Your Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everyone knows that AI is a beneficial tool for marketers. But there\u2019s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more efficient, streamline creative tasks, and bridge the gap between marketers and the data they need to personalize campaigns. And in the fast-paced, competitive world of modern marketing, these are the factors that truly matter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s in every business\u2019s best interest to adopt an AI-powered marketing strategy, and <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\"><span style=\"font-weight: 400;\">Bloomreach Engagement<\/span><\/a><span style=\"font-weight: 400;\"> is the perfect solution for marketers that want to stay ahead of the pack.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our marketing platform is powered by <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi\"><span style=\"font-weight: 400;\">Loomi AI<\/span><\/a><span style=\"font-weight: 400;\">, our AI purpose-built to tackle the biggest challenges facing ecommerce companies. Loomi AI is trained on Bloomreach\u2019s 15+ years of data on how customers shop and search, with fine-tuned models and workflows designed to make end-to-end personalization an intuitive process for marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loomi AI is trained to harness your unique customer and product data to produce commerce-oriented outcomes, offering personalization capabilities you can\u2019t get from any other marketing solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering what Loomi AI can do for you? Here are five game-changing AI features available in Bloomreach Engagement.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Loomi Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Data is the most valuable tool at any marketer\u2019s disposal, but making sense of it can be overwhelming. You might have a mountain of information on your customers that you can use to create incredible customer journeys, but finding the most relevant, impactful data points is hard to do on your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why Bloomreach created <\/span><a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/loomi-analytics-assistant?_gl=1*uw0a8x*_gcl_au*NjIyMjU3NzEwLjE3MTk4NDY5NjY.*_ga*MTA3Njc4MzgyLjE3MTk4NDY5NjY.*_ga_QNZ568TB7S*MTcyMDcyNDQxMS40NC4wLjE3MjA3MjQ0MTEuNjAuMC4w\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Loomi Analytics<\/span><\/a><span style=\"font-weight: 400;\">, our data analysis tool that uses the power of artificial intelligence to help you get actionable insights at a moment\u2019s notice. Using a conversational interface, you can easily ask Loomi Analytics questions in plain, natural language and our AI will produce detailed, relevant insights that help you unlock the true power of your data.<\/span><\/p>\n<p><iframe title=\"Loomi Analytics Assistant: Your Copilot for Ecommerce Insights\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Wq9GbOKRRy0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Think of Loomi Analytics as your personal AI co-pilot, ready to step in whenever you need to crunch the numbers and get astute interpretations of your customer relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the ability to instantly generate reports, funnels, segments, and customized metrics, Loomi Analytics goes beyond just summarizing data points, helping you simplify complex data with explanations that deepen your understanding and enhance your decision-making. It\u2019s the future of marketing intelligence, where you can tap into the power of analytics in seconds.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AutoSegments<\/span><\/h2>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/products\/segments-and-audience-builder\"><span style=\"font-weight: 400;\">Customer segmentation<\/span><\/a><span style=\"font-weight: 400;\"> is essential for successful ecommerce marketing. But every marketer knows it can be a painstaking process \u2014 sifting through endless data sets to identify opportunities and organize customers by relevant properties is time consuming. Without the right tools for the job, marketers are often forced to lean on IT teams to build their audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bloomreach\u2019s AutoSegments solves all these problems, streamlining the segmentation process using the power of artificial intelligence. With just a few clicks, Loomi AI can comb through your customer data to construct targeted segmentations in the blink of an eye.\u00a0<\/span><\/p>\n<p><iframe title=\"Unlocking Customer Insights With Bloomreach\u2019s AutoSegments\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RTjRkuak37A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Just tell Loomi AI the customer properties you want to target and the goals of your campaign, and it\u2019ll get right to work finding millions of combinations of properties and metric values. Plus, Loomi AI offers detailed insights into all its auto-generated segments so you can make sure you choose the right customers and optimize campaigns to meet their needs.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Contextual Personalization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Loomi AI makes it easy to fine-tune your campaign testing using contextual information on each customer, automatically determining which content, offer, and channel works best for each individual.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/contextual-personalization\"><span style=\"font-weight: 400;\">Contextual personalization<\/span><\/a><span style=\"font-weight: 400;\"> is the AI-powered answer to traditional testing\u2019s biggest issue: With A\/B testing, there\u2019s a winner and a loser, and some customers don\u2019t get served the right result for their unique preferences. If you set up an A\/B test and 70% of your test audience prefers variant A, your entire campaign audience will see variant A. This leaves 30% of your customers receiving a less-relevant campaign, even if they would be more partial to variant B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With contextual personalization, you can set up campaign testing scenarios that take each customer\u2019s needs into account, ensuring that 100% of your audience receives the best campaign variant for their individual needs.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10964\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x.png\" alt=\"contextual personalization serves the right campaign to the right customer based on their individual needs.\" width=\"2600\" height=\"1680\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x.png 2600w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x-300x194.png 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x-1024x662.png 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x-768x496.png 768w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x-1536x992.png 1536w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/contextual-personalization-for-email-conversions-at-2x-2048x1323.png 2048w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using the power of Loomi AI, contextual personalization automatically analyzes all relevant customer data before serving customers a campaign, matching recipients with the right variants based on key data points like their preferred campaign timing, their most-used channel, the content and promotions they favor, and so on.\u00a0<\/span><\/p>\n<p><iframe title=\"Bloomreach Engagement | Contextual Personalization (Scenarios)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2qK3v8kJJ8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Serving personalized variants to your audience just takes a few clicks in Bloomreach Engagement. You can incorporate contextual personalization into your <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/web-personalization\"><span style=\"font-weight: 400;\">on-site experience<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/email-marketing\"><span style=\"font-weight: 400;\">email campaigns<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/sms-messaging\"><span style=\"font-weight: 400;\">SMS messages<\/span><\/a><span style=\"font-weight: 400;\">, and any other touchpoints where AI-powered testing is needed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Weblayer Variant Generator<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Weblayers (aka website banners) are great tools to collect customer information, showcase promotions, and inspire <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/5-on-site-weblayers-to-boost-customer-engagement\"><span style=\"font-weight: 400;\">onsite engagement<\/span><\/a><span style=\"font-weight: 400;\">. And while making a weblayer isn\u2019t a huge lift for marketers, testing multiple variations of on-site banners can be a time-consuming process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41608\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/blog_engagement-ai-roundup-\u2013-4.jpg\" alt=\"weblayer pop-up variants autogenerated by Loomi in Bloomreach Engagement\" width=\"1470\" height=\"980\" srcset=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/blog_engagement-ai-roundup-\u2013-4.jpg 1470w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/blog_engagement-ai-roundup-\u2013-4-300x200.jpg 300w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/blog_engagement-ai-roundup-\u2013-4-1024x683.jpg 1024w, https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/blog_engagement-ai-roundup-\u2013-4-768x512.jpg 768w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Seeing if alternative messaging, visuals, or incentives work better than others is important to fine-tune your customer experience. But you need to create multiple versions to properly test, and iterating a variety of weblayers can be an annoying hold-up for your marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, Bloomreach\u2019s weblayer variation generator can help.<\/span><\/p>\n<p><iframe title=\"Iterate at Scale With Bloomreach\u2019s Weblayer Variant Generator\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bH8hF48O6cM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">With the power of Loomi AI, marketers can create multiple weblayer variants in seconds, diversifying the copy, tone, and design of a weblayer. With multiple variants available, you can then ask Loomi AI to contextually personalize which weblayer your audience sees, ensuring that every customer is served the messaging that is most relevant to them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AI-Powered Predictions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To foster long-lasting customer relationships, your marketing needs to stay one step ahead of your audience. AI can help you anticipate what comes next in the ideal customer journey and turn the guessing game of future campaigns into a data-driven science.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With AI analyzing your customer data, you can spot patterns and trends in your customer relationships that can be used to <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/predictive-marketing\"><span style=\"font-weight: 400;\">predict customer behavior and preferences<\/span><\/a><span style=\"font-weight: 400;\">. These predictions can then be harnessed to build lucrative customer segments, speak directly to individual customers, and map engaging shopping experiences.<\/span><\/p>\n<p><iframe title=\"Bloomreach Engagement | Predictions\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/rnPs_6V7DXs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Bloomreach Engagement offers an array of Loomi AI-powered prediction templates that give you important insights into future customer behavior, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase predictions<\/b><span style=\"font-weight: 400;\">. With the ability to predict a customer\u2019s likelihood to make a purchase, you can optimize key touchpoints like paid channels to get the most ROI from your marketing efforts.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open email predictions.<\/b><span style=\"font-weight: 400;\"> Predicting a customer\u2019s likelihood to open an email can help you fine-tune your email campaign audience and determine the right email frequency for each customer. Plus, it can help keep your open rates high, which plays an important role in <\/span><span style=\"font-weight: 400;\">email deliverability<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimal send time predictions.<\/b><span style=\"font-weight: 400;\"> By determining the best time to send emails to each individual customer, you can maximize your campaign\u2019s chances of engagement.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Churn predictions.<\/b><span style=\"font-weight: 400;\"> Loomi AI can predict which of your customers are most likely to churn, helping you segment lapsing customers and target them accordingly with reengagement campaigns.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-session predictions.<\/b><span style=\"font-weight: 400;\"> By predicting a customer\u2019s probability to purchase during a current shopping session, marketers can create personalized incentives for conversion-ready customers and encourage them to complete their purchase.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom predictions.<\/b><span style=\"font-weight: 400;\"> Marketers can create customized prediction templates in Bloomreach Engagement, harnessing the power of AI to identify whatever key customer behaviors will help them reach their goals.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Supercharge Your Marketing With Loomi AI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so many powerful AI features at your disposal, you can optimize every aspect of your marketing strategy with <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\"><span style=\"font-weight: 400;\">Bloomreach Engagement<\/span><\/a><span style=\"font-weight: 400;\">. Our automated marketing solution weaves Loomi AI into all your marketing channels, connecting all your customer data and fueling the personalized, seamless experiences that modern customers expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about the cutting-edge AI capabilities our platform provides? <\/span><a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi\"><span style=\"font-weight: 400;\">Visit our website<\/span><\/a><span style=\"font-weight: 400;\"> to see more Loomi AI-powered use cases you can implement today.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/loomi-banner_yellow.png\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that AI is a beneficial tool for marketers. But there\u2019s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy.\u00a0 With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":45460,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[75,513],"library_blog_tag":[362,363,365,364],"industry":[],"channel":[332,273,268,269],"topic":[283,287,288,546,282,291,372],"class_list":{"0":"post-45446","1":"library","2":"type-library","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"library_type-blog","8":"library_blog_tag-ai-and-innovation","9":"library_blog_tag-loomi","10":"library_blog_tag-marketing-automation","11":"library_blog_tag-personalization","12":"channel-analytics","13":"channel-ads-and-social","14":"channel-email","15":"channel-sms-mms","16":"topic-ai","17":"topic-customer-data","18":"topic-data-analytics","19":"topic-personalization","20":"topic-profitability","21":"topic-team-efficiency","22":"topic-tech-consolidation"},"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/45446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":5,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/45446\/revisions"}],"predecessor-version":[{"id":59207,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/45446\/revisions\/59207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/45460"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=45446"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=45446"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=45446"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=45446"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=45446"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=45446"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=45446"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=45446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}