{"id":43832,"date":"2024-07-16T21:06:33","date_gmt":"2024-07-16T21:06:33","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&#038;p=43832"},"modified":"2024-07-16T22:54:31","modified_gmt":"2024-07-16T22:54:31","slug":"episode-88-the-secrets-behind-ilia-beautys-55k-waitlist-product","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/episode-88-the-secrets-behind-ilia-beautys-55k-waitlist-product","title":{"rendered":"Episode 88: The Secrets Behind ILIA Beauty\u2019s 55K-Waitlist Product"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Crafting a buzzworthy launch is truly an art form, especially in a crowded market \u2014 like beauty \u2014 where it can be tough to stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019re joined by Cherene Aubert, VP of Digital &amp; Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the realities of omnichannel marketing, how creativity can be empowered by AI, and the evolution of personalization and brand in the age of data privacy.\u00a0<\/span><\/p>\n<p><strong>TL;DR:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Discover how to create a big splash with your product launch and maintain momentum with smart marketing strategies\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Learn to balance data-driven decisions with human creativity in e-commerce<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Explore the challenges and approaches for delivering personalized experiences amidst data privacy concerns<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Crafting a buzzworthy launch is truly an art form, especially in a crowded market \u2014 like beauty \u2014 where it can be tough to stand out. Today, we\u2019re joined by Cherene Aubert, VP of Digital &amp; Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product [&hellip;]<\/p>\n","protected":false},"author":333,"featured_media":43838,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[365,362,357,364,449],"industry":[],"channel":[268,269,333],"topic":[283,288],"class_list":["post-43832","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","library_blog_tag-marketing-automation","library_blog_tag-ai-and-innovation","library_blog_tag-best-practices","library_blog_tag-personalization","library_blog_tag-privacy-and-security","channel-email","channel-sms-mms","channel-website","topic-ai","topic-data-analytics"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/43832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/333"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/43832\/revisions"}],"predecessor-version":[{"id":43841,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/43832\/revisions\/43841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/43838"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=43832"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=43832"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=43832"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=43832"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=43832"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=43832"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=43832"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=43832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}