{"id":35823,"date":"2024-06-14T00:23:30","date_gmt":"2024-06-14T00:23:30","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&p=35823"},"modified":"2024-06-14T00:27:26","modified_gmt":"2024-06-14T00:27:26","slug":"bloom-bites-beyond-1-to-1-personalization","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/videos\/bloom-bites-beyond-1-to-1-personalization","title":{"rendered":"Beyond 1:1 Personalization"},"content":{"rendered":"\n

The Common Challenges of 1:1 Personalization<\/h2>\n\n\n\n

Too often, the fixation on 1:1 personalization in ecommerce actually ends up holding brands back from creating great customer experiences. Here are the key takeaways to help you get more out of your ecommerce personalization.<\/p>\n\n\n\n

The pursuit of 1:1 personalization results in similar challenges across brands: customers who are hesitant to share their information, vast amounts of data that need to be collected and updated, and the daunting task of translating all that data into meaningful action. It’s time to challenge the conventional wisdom of 1:1 personalization and discover a different approach.<\/p>\n\n\n\n

The Power of Understanding Anonymous and Occasional Visitors<\/h2>\n\n\n\n

Dive Into Your Customer Archetypes<\/h3>\n\n\n\n

On the one hand, you have your brand loyalists. These are the dream customers for 1:1 personalization because you already have so much data on them. But what about everyone else? First-time buyers, bargain hunters, gift shoppers \u2014 they make up the majority of your customer base. If you only focus on the loyalists, what happens to the 80-90% of customers who fall outside this narrow scope?<\/p>\n\n\n\n

Support Anonymous Visitors<\/h3>\n\n\n\n

Just because you have anonymous visitors doesn\u2019t mean you can\u2019t also personalize the experience for them. With the right search bar, you can get a good understanding of what their intent is when they search, then deliver a personalized experience without collecting personal data. For example, if a visitor searches for \u201cmedium red yoga pants,\u201d then your search results can feature models wearing medium red yoga pants instead of the default black ones.<\/p>\n\n\n\n

Empower Occasional Visitors<\/h3>\n\n\n\n

For occasional visitors, you should focus on personalized recommendations and lookalike segments. By analyzing clicks and utilizing even a small amount of customer information, you can tailor results to their preferences. At Bloomreach, we offer a product discovery solution that personalizes search results in real-time for each customer segment you create.<\/p>\n\n\n\n

Move Beyond 1:1 Personalization<\/h2>\n\n\n\n

If you focus too much on 1:1 personalization, you\u2019ll neglect to personalize the experience for the vast majority of your customer base. Instead, be sure to personalize your product discovery for anonymous and occasional visitors through your search bar and customer segments. By personalizing for a wider group of customers, you\u2019ll see a greater impact on your conversions and revenue.<\/p>\n\n\n\n

It\u2019s time to create a more inclusive approach that caters to the diverse needs of your customer base. By embracing these untapped opportunities, you can create a shopping experience that resonates with all your customers, ensuring engagement, satisfaction, and growth.\u00a0<\/p>\n\n\n

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Ways to Use Bloomreach Personalized Search<\/H4>\n

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Show Different Results Based on New or Returning Users<\/p>\n <\/div>\n

Modify products displayed on your category pages based on the last time a user visited your site. View Use Case<\/a><\/p>\n<\/div>\n\n\n

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Pick Your Part Numbers for Searches<\/p>\n <\/div>\n

Make an impression during product discovery stages by managing a variety of part numbers for manufacturer and customer-specific searches. View Use Case<\/a><\/p>\n<\/div>\n\n\n

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Lock Specific Positions for Different Product Types<\/p>\n <\/div>\n

Easily curate your online shopping experience to highlight what’s most important for your customers \u2014 and your business. View Use Case<\/a><\/p>\n<\/div>\n\n<\/div>\n\n <\/div>\n <\/div>\n\n\n\n

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Get Started with Personalized Search from Bloomreach<\/h3>\n\n\n\n

Use historical and in-session data to segment customers in real-time and deliver personalized experiences. Drive faster ROI, including up to 8.5% more revenue per visitor.<\/p>\n\n\n\n

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Get Personalized Search<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The Common Challenges of 1:1 Personalization Too often, the fixation on 1:1 personalization in ecommerce actually ends up holding brands back from creating great customer experiences. Here are the key takeaways to help you get more out of your ecommerce personalization. The pursuit of 1:1 personalization results in similar challenges across brands: customers who are […]<\/p>\n","protected":false},"author":198,"featured_media":35825,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[77],"library_blog_tag":[366,364],"industry":[],"channel":[333,276,277,278],"topic":[546],"class_list":["post-35823","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-videos","library_blog_tag-ecommerce-search","library_blog_tag-personalization","channel-website","channel-category-pages","channel-product-pages","channel-results-pages","topic-personalization"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/198"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/35825"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=35823"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=35823"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=35823"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=35823"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=35823"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=35823"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=35823"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=35823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}