{"id":35462,"date":"2024-05-16T21:19:00","date_gmt":"2024-05-16T21:19:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/commerce-experience-episode-78"},"modified":"2024-07-01T19:01:36","modified_gmt":"2024-07-01T19:01:36","slug":"commerce-experience-episode-78","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/commerce-experience-episode-78","title":{"rendered":"Episode 78: Retail Reimagined: Selling \u201cExperiences\u201d in the AI Era"},"content":{"rendered":"<p dir=\"ltr\">How well do you know your customers?<\/p>\n<p dir=\"ltr\">Yes, yes, you \u201cknow them.\u201d You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level?&nbsp;<\/p>\n<p dir=\"ltr\">In today\u2019s episode of Commerce Experience, <a href=\"https:\/\/www.linkedin.com\/in\/jillianborde\/\" target=\"_blank\" rel=\"noopener\">Jillian Borde<\/a>, Marketing Director at <a href=\"https:\/\/doublestitch.com\/\" target=\"_blank\" rel=\"noopener\">Double Stitch<\/a> by Bedsure, talks about radical customer engagement for the 76% of consumers who think companies should know and anticipate their needs, underscoring the necessity for nuanced and targeted marketing approaches that are more experience-driven than anything else.<\/p>\n<p><b id=\"docs-internal-guid-80419a2f-7fff-8817-7683-e8922e8472ac\">TLDR;<\/b><\/p>\n<ul>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-80419a2f-7fff-8817-7683-e8922e8472ac\">How AI can play a role in shaping unique customer experiences<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-80419a2f-7fff-8817-7683-e8922e8472ac\">The art of leveraging customer data&nbsp;<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-80419a2f-7fff-8817-7683-e8922e8472ac\">The most thoughtful examples of brands interacting with customers<\/b><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How well do you know your customers? Yes, yes, you \u201cknow them.\u201d You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level?&nbsp; In today\u2019s episode of Commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35463,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[],"industry":[],"channel":[],"topic":[283,287],"class_list":["post-35462","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-ai","topic-customer-data"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35462\/revisions"}],"predecessor-version":[{"id":38751,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35462\/revisions\/38751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/35463"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=35462"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=35462"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=35462"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=35462"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=35462"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=35462"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=35462"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=35462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}