{"id":35442,"date":"2024-05-16T21:15:57","date_gmt":"2024-05-16T21:15:57","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/commerce-experience-episode-83"},"modified":"2024-07-01T18:53:54","modified_gmt":"2024-07-01T18:53:54","slug":"commerce-experience-episode-83","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/commerce-experience-episode-83","title":{"rendered":"Episode 83: Learn To Build Ecommerce Merchandising Strategies Like a Pro"},"content":{"rendered":"<p dir=\"ltr\">With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand&#8217;s unique online merchandising strategy is paramount. But how do you get started?&nbsp;<\/p>\n<p dir=\"ltr\">In today&#8217;s episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. With a wealth of experience in the space, Salee unveils the blueprint for constructing a commerce empire that stands the test of time.<\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-fa578918-7fff-791d-c9f7-b349332a2f83\">TLDR;<\/b><\/p>\n<ul>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-fa578918-7fff-791d-c9f7-b349332a2f83\">Merchandising tactics tailored for both online and brick and mortar<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-fa578918-7fff-791d-c9f7-b349332a2f83\">The secrets behind effective marketing strategies and mastering the art of brand management<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-fa578918-7fff-791d-c9f7-b349332a2f83\">Navigating the evolving retail landscape with insights on trends, personalized consumer experiences, and technology adoption<\/b><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand&#8217;s unique online merchandising strategy is paramount. But how do you get started?&nbsp; In today&#8217;s episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. 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