{"id":35342,"date":"2022-05-17T22:11:53","date_gmt":"2022-05-17T22:11:53","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/state-of-commerce-episode-28"},"modified":"2024-09-17T10:14:48","modified_gmt":"2024-09-17T10:14:48","slug":"state-of-commerce-episode-28","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/state-of-commerce-episode-28","title":{"rendered":"Episode 28: What eCommerce means for B2B Manufacturers"},"content":{"rendered":"<p>As eCommerce accelerated in the wake of the pandemic, a shift in focus away from branch sales saw B2B manufacturers facing huge disruption to their traditional distribution model.&nbsp;<\/p>\n<p>To delve deeper into what&#8217;s been happening in B2B manufacturing over the past year, Brian Walker speaks to Randy Higgins, Chief Strategy Officer at Shift7 Digital, the leading digital agency for manufacturers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As eCommerce accelerated in the wake of the pandemic, a shift in focus away from branch sales saw B2B manufacturers facing huge disruption to their traditional distribution model.&nbsp; To delve deeper into what&#8217;s been happening in B2B manufacturing over the past year, Brian Walker speaks to Randy Higgins, Chief Strategy Officer at Shift7 Digital, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35343,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[],"industry":[],"channel":[],"topic":[286],"class_list":["post-35342","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35342\/revisions"}],"predecessor-version":[{"id":38625,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35342\/revisions\/38625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/35343"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=35342"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=35342"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=35342"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=35342"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=35342"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=35342"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=35342"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=35342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}