{"id":35270,"date":"2023-06-02T07:57:31","date_gmt":"2023-06-02T07:57:31","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/commerce-episode-47"},"modified":"2024-09-17T10:15:38","modified_gmt":"2024-09-17T10:15:38","slug":"commerce-episode-47","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/commerce-episode-47","title":{"rendered":"Episode 47: Conversational Commerce"},"content":{"rendered":"<p>Conversational Commerce may be on the rise in the US, but in many parts of the world, it\u2019s already a normal part of everyday life. Across the globe, brands are engaging directly with their customers through text, WhatsApp, and other text-based apps, guiding them through the buying journey for everything from ordering a pizza to buying new clothes.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/michaelricci\/\" target=\"_blank\" rel=\"noopener\">Michael Ricci<\/a>, Senior VP of Strategy at <a href=\"https:\/\/www.sinch.com\/\" target=\"_blank\" rel=\"noopener\">Sinch<\/a>, joins us to talk about how companies are utilizing conversational commerce to elevate the customer experience and connect directly to their customers.&nbsp;<\/p>\n<p>Join us as Brian and Michael discuss:<\/p>\n<ul>\n<li>\n<p>How conversational commerce is currently being utilized around the world<\/p>\n<\/li>\n<li>\n<p>The role of AI and Machine Learning in conversational commerce<\/p>\n<\/li>\n<li>\n<p>Why consumers are seeking personalized digital shopping experiences&nbsp;<\/p>\n<\/li>\n<li>\n<p>How companies can integrate conversational commerce into their commerce experience flow<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Conversational Commerce may be on the rise in the US, but in many parts of the world, it\u2019s already a normal part of everyday life. Across the globe, brands are engaging directly with their customers through text, WhatsApp, and other text-based apps, guiding them through the buying journey for everything from ordering a pizza to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35271,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[],"industry":[],"channel":[],"topic":[283],"class_list":["post-35270","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-ai"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35270\/revisions"}],"predecessor-version":[{"id":38568,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35270\/revisions\/38568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/35271"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=35270"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=35270"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=35270"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=35270"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=35270"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=35270"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=35270"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=35270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}