{"id":35239,"date":"2022-12-15T12:55:12","date_gmt":"2022-12-15T12:55:12","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/commerce-experience-episode-54"},"modified":"2024-09-17T10:15:17","modified_gmt":"2024-09-17T10:15:17","slug":"commerce-experience-episode-54","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/commerce-experience-episode-54","title":{"rendered":"Episode 54: The Power of a Loyalty Program"},"content":{"rendered":"<p dir=\"ltr\"><b id=\"docs-internal-guid-ca3ee101-7fff-2f3c-0a52-9cb1d7a85e87\">According to the 2022 Global Customer Loyalty Report, 67% of companies want to increase their investment in customer retention, but what\u2019s the top way to achieve this? Loyalty programs.<\/b><\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-ca3ee101-7fff-2f3c-0a52-9cb1d7a85e87\">Today, we\u2019re discussing the current state of loyalty programs and how to get the most from your own with <a href=\"https:\/\/www.linkedin.com\/in\/zsuzsakecsmar\/\" target=\"_blank\" rel=\"noopener\">Zsuzsa Kecsmar<\/a>. Zsuzsa is the Co-Founder and Chief Strategy Officer at <a href=\"https:\/\/antavo.com\/\" target=\"_blank\" rel=\"noopener\">Antavo<\/a>, a leading Loyalty Managment solution \u2014 and is listed as one of the top 100 European leaders in technology by Forbes.<\/b><\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-ca3ee101-7fff-2f3c-0a52-9cb1d7a85e87\">Join Brian and Zsuzsa as they discuss:<\/b><\/p>\n<ul>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-ca3ee101-7fff-2f3c-0a52-9cb1d7a85e87\">&nbsp;The recurring loyalty program mistakes to avoid<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-ca3ee101-7fff-2f3c-0a52-9cb1d7a85e87\">&nbsp;How the current economic climate is impacting investment in loyalty programs<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-ca3ee101-7fff-2f3c-0a52-9cb1d7a85e87\">Loyalty programs as a fantastic source for first-party data collectio<\/b><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>According to the 2022 Global Customer Loyalty Report, 67% of companies want to increase their investment in customer retention, but what\u2019s the top way to achieve this? Loyalty programs. Today, we\u2019re discussing the current state of loyalty programs and how to get the most from your own with Zsuzsa Kecsmar. Zsuzsa is the Co-Founder and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35240,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[],"industry":[],"channel":[],"topic":[284],"class_list":["post-35239","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","topic-retention-loyalty"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35239\/revisions"}],"predecessor-version":[{"id":38540,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35239\/revisions\/38540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/35240"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=35239"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=35239"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=35239"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=35239"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=35239"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=35239"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=35239"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=35239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}