{"id":35231,"date":"2024-04-24T10:56:42","date_gmt":"2024-04-24T10:56:42","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/commerce-experience-episode-56"},"modified":"2024-07-01T18:51:43","modified_gmt":"2024-07-01T18:51:43","slug":"commerce-experience-episode-56","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/podcasts\/commerce-experience-episode-56","title":{"rendered":"Episode 56: Marketing to the Future \u2014 How to Sell to Gen Z"},"content":{"rendered":"<p dir=\"ltr\"><b id=\"docs-internal-guid-7e16c995-7fff-284b-d456-a9f06834dff3\">What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands?&nbsp;<\/b><\/p>\n<p dir=\"ltr\"><b id=\"docs-internal-guid-7e16c995-7fff-284b-d456-a9f06834dff3\">Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around:&nbsp;<\/b><\/p>\n<ul>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-7e16c995-7fff-284b-d456-a9f06834dff3\">Gen Z and Social Media<\/b><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-7e16c995-7fff-284b-d456-a9f06834dff3\">Pulling the Curtain Back on Influencer Marketing<\/b><\/p>\n<\/li>\n<li aria-level=\"1\" dir=\"ltr\">\n<p dir=\"ltr\" role=\"presentation\"><b id=\"docs-internal-guid-7e16c995-7fff-284b-d456-a9f06834dff3\">The Need for Sustainable Business Practices<\/b><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands?&nbsp; Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around:&nbsp; Gen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35232,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[76],"library_blog_tag":[],"industry":[],"channel":[273],"topic":[291],"class_list":["post-35231","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-podcasts","channel-ads-and-social","topic-team-efficiency"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35231\/revisions"}],"predecessor-version":[{"id":38526,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/35231\/revisions\/38526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/35232"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=35231"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=35231"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=35231"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=35231"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=35231"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=35231"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=35231"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=35231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}