{"id":34267,"date":"2023-05-09T18:25:18","date_gmt":"2023-05-09T18:25:18","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&p=34267"},"modified":"2024-09-17T10:15:30","modified_gmt":"2024-09-17T10:15:30","slug":"the-best-campaigns-for-hospitality-marketing","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/guides\/the-best-campaigns-for-hospitality-marketing","title":{"rendered":"The Best Campaigns for Hospitality Marketing"},"content":{"rendered":"\n

Introduction<\/h2>\n\n\n\n

After the height of the pandemic, it\u2019s no surprise that there\u2019s been a resurgence in people seeking to go out to eat and stay in new places. Hospitality has seen a great comeback as the industry bounced back and entered recovery mode.<\/p>\n\n\n\n

While the industry has had its fair share of challenges in the face of change and disruption, one truth remains: Hospitality is a profoundly customer-centric industry. Trust, relationships, and great experiences are paramount to whether people become loyal customers.<\/p>\n\n\n\n

The eagerness to go out and experience new things is top of mind for people, but continued economic uncertainty means that consumers are more intentional with their purchases and are more likely to shop around and choose competitors that offer better, more personalized experiences.<\/p>\n\n\n\n

According to a study by Movable Ink<\/a>, 68% of customers are more likely to be loyal and\/or purchase more if a brand is engaging and building personal relationships with them; 46% of them said that personalization builds trust in a brand.<\/p>\n\n\n\n

If you want your hospitality brand to stand out amidst a sea of competitors, you\u2019ll need the right solution<\/a> to help you deliver relevant, personalized experiences in real time to your customers.<\/p>\n\n\n\n

In this guide, we\u2019ll take a look at 20 different digital marketing use cases that hospitality brands are taking advantage of to engage customers as the industry reboots.<\/p>\n\n\n\n

Campaigns That Increase Conversion Rates<\/h2>\n\n\n\n

 Automated Price Drop Notifications<\/h3>\n\n\n\n

Problem<\/strong><\/p>\n\n\n\n

Customers want to find the best price without having to constantly monitor your site for updates. <\/p>\n\n\n\n

Solution<\/strong><\/p>\n\n\n\n

Give deal hunters and budget-conscious travelers an enticing reason to become a subscriber (and eventually a customer) by providing them with the option to watch their desired flights and bookings. Automatically send a price drop notification or availability update as soon as there is a change. Plus, you can use your visitors\u2019 preference data to offer them relevant recommendations as alternatives in case there are no new updates regarding their desired destination.<\/p>\n\n\n\n

Impact<\/strong>
Conversion rate
Content engagement<\/p>\n\n\n\n

Channels<\/strong>
Email
SMS
Push
In-app<\/p>\n\n\n\n

 AI-powered Personalized Recommendations<\/h3>\n\n\n\n

Problem<\/strong><\/p>\n\n\n\n

Sub-par, irrelevant search experiences are incredibly frustrating. Customers want recommendations of products and services they would actually want to buy.<\/p>\n\n\n\n

Solution<\/strong><\/p>\n\n\n\n

Use native AI-powered recommendations and predictions to recommend hotels, restaurant bookings, services, and more based on a customer\u2019s affinity and past behavior, and match them with available inventory in real time. You can also choose a model that suits your needs, such as offering recommendations based on other customers with similar interests.<\/p>\n\n\n\n

Impact<\/strong>
Conversion rate
Content engagement<\/p>\n\n\n\n

Channels<\/strong>
Web and app
Email<\/p>\n\n\n\n

 Contextual Personalization<\/h3>\n\n\n\n

Problem<\/strong><\/p>\n\n\n\n

Providing the best possible customer experience is dependent on you truly understanding your customers. What are their purchase drivers? Is it price? Convenience? Exclusivity, perhaps? Without understanding each visitor\u2019s context, you can\u2019t deliver true real-time 1:1 personalization.<\/p>\n\n\n\n

Solution<\/strong><\/p>\n\n\n\n

Unlike A\/B testing, contextual personalization<\/a> uses AI and machine learning to determine which offer a customer is most likely to convert with. For example, if you\u2019re deciding whether you should offer a discount, free service, or upgrade, you can create multiple banner variants with different offers and content, and then match each one to an individual visitor to boost conversion rates. In this way, contextual personalization offers a faster path to valuable insights and results than traditional A\/B testing.<\/p>\n\n\n\n

Impact<\/strong>
Conversion rate
Global completion<\/p>\n\n\n\n

Channels<\/strong>
Web<\/p>\n\n\n\n

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