{"id":30219,"date":"2024-09-23T19:21:50","date_gmt":"2024-09-23T19:21:50","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/%library_type%\/ai-powered-marketing-campaigns-you-can-implement-with-bloomreach"},"modified":"2024-09-23T19:21:51","modified_gmt":"2024-09-23T19:21:51","slug":"ai-powered-marketing-campaigns-you-can-implement-with-bloomreach","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/ai-powered-marketing-campaigns-you-can-implement-with-bloomreach","title":{"rendered":"AI-Powered Marketing Campaigns You Can Implement Today With Bloomreach"},"content":{"rendered":"<p>&#8220;Know your audience&#8221; remains timeless wisdom for a reason. As a marketer, it&#8217;s important to meet your customers wherever they are. Unfortunately, traditional methods often fall short. That&#8217;s why innovative brands turn to AI-driven marketing to stay ahead of the curve.<\/p>\n<p dir=\"ltr\">But with so many options, where do you start with AI? We get it \u2014 it can be overwhelming. That&#8217;s why, at Bloomreach,\u00a0 our goal is to give you an\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\" rel=\"noopener noreferrer\"><u>AI-powered solution<\/u><\/a> that can streamline your campaigns and help you drive more revenue.<\/p>\n<p dir=\"ltr\">Powering our products is\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/blog\/introducing-loomi-the-ai-built-for-e-commerce\" rel=\"noopener noreferrer\"><u>Loomi AI<\/u><\/a>, our AI built for ecommerce and trained on over 14 years of data from how customers shop and search. It knows what your customers want and can help you curate campaigns that encourage them to buy.<\/p>\n<p dir=\"ltr\">To help you get started, here are three AI-powered marketing campaigns you can immediately implement with Bloomreach.<\/p>\n<h2 dir=\"ltr\">AI for Marketing Campaigns<\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">AI is quickly transforming the marketing landscape, offering unprecedented opportunities for businesses to connect with their audiences. As technology continues to evolve, AI has become an indispensable tool in crafting effective marketing strategies.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">By leveraging AI, marketers are able to analyze vast amounts of data, uncovering insights that drive more efficient and effective campaigns. The growing importance of AI in marketing is evident as companies strive to stay ahead in a competitive marketplace, using AI-driven strategies to reach and engage consumers more intelligently than ever before.<\/p>\n<p><iframe title=\"Leveraging AI for Profitability\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pHpTN6pEuCw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">AI-Powered Marketing Campaigns to Implement With Bloomreach<\/h2>\n<p>Bloomreach offers marketers and merchandisers unprecedented flexibility and control to implement AI-powered marketing campaigns. Thanks to Loomi AI, these are easy to get started with and can quickly be implemented at scale.<\/p>\n<h3 dir=\"ltr\">Contextual Personalization To Increase Profitability<\/h3>\n<p dir=\"ltr\">Every marketer is familiar with A\/B testing, but there is one glaring issue with an A\/B testing strategy: It can only serve the \u201cbest\u201d option based on the winning variant.<\/p>\n<p dir=\"ltr\">Picture this: 70% of your customers love discounts, while the other 30% are all about free shipping. With traditional A\/B testing, you might find that a discount offer works best overall, so you decide to show that to everyone.<\/p>\n<p dir=\"ltr\">But here\u2019s the catch: By doing this, you\u2019re ignoring the 30% who prefer free shipping, and that\u2019s a missed opportunity.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/where-to-start-with-ai_contextual-personalization-offers.jpg\" alt=\"Using AI-driven contextual personalization to send the best ecommerce offer\" \/><\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/contextual-personalization\" rel=\"noopener noreferrer\"><u>Contextual personalization<\/u><\/a> fixes this by using AI to understand each person\u2019s context (their past purchases, preferences, in-session activity, etc). This way, you can show the best variant for every individual instead of what\u2019s best for the majority \u2014 those who prefer discounts still get those offers, but now the customers who want free shipping will see a more relevant offer. Contextual personalization helps you create more personalized experiences while also boosting your conversion rates.<\/p>\n<h4 dir=\"ltr\">bimago Uses Contextual Personalization To Increase Sign-Ups<\/h4>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/bimago-case-study\" rel=\"noopener noreferrer\"><u>bimago<\/u><\/a>, a leading brand in the interior decoration industry, faced a challenge: As its customer base grew, so did the diversity of their preferences. A\/B testing simply couldn\u2019t keep up.<\/p>\n<p dir=\"ltr\">To address these issues, bimago turned to Bloomreach Engagement and\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/library\/use-cases\/use-ai-powered-contextual-personalization-to-increase-profitability\" rel=\"noopener noreferrer\"><u>contextual personalization<\/u><\/a>. Loomi looked at a wide range of data points, including individual factors like device type, time of day, and previous website activities, to serve the best variant to each customer.<\/p>\n<p dir=\"ltr\">Thanks to AI-driven contextual personalization, bimago saw an incredible 44% boost in subscription sign-ups.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/bimago-case-study\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/bimago_cta.jpg\" alt=\"bimago boosts on-site conversion rate with AI-driven contextual personalization\" \/><\/a><\/p>\n<h3 dir=\"ltr\">Increase AOV by Automatically Suggesting Relevant Products With AI<\/h3>\n<p dir=\"ltr\">Modern shoppers expect suggestions tailored specifically for them. That\u2019s why it\u2019s important to be able to serve\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/blog\/introducing-loomi-the-ai-built-for-e-commerce\" rel=\"noopener noreferrer\"><u>product recommendations<\/u><\/a> that consider each visitor&#8217;s browsing history, past purchases, and unique preferences. If you want to be a successful ecommerce brand, you\u2019ll need to create personalized experiences that ensure each shopper sees the products they&#8217;re likely to love.<\/p>\n<p dir=\"ltr\">Statistics highlight the effectiveness of this approach.\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/online-shopping-personalization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>56%<\/u><\/a> of customers are more likely to return to sites using personalized recommendations. Additionally,\u00a0<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener noreferrer\"><u>72%<\/u><\/a> of consumers expect businesses to recognize and cater to their interests.<\/p>\n<p dir=\"ltr\">By meeting these goals, businesses not only satisfy customers, but they also increase the chance of repeat visits and greater loyalty.<\/p>\n<p dir=\"ltr\">Loomi helps by analyzing each visitor&#8217;s browsing history, past purchases, and specific preferences to generate tailored\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/library\/use-cases\/automatically-suggest-relevant-products-to-upsell-and-increase-aov\" rel=\"noopener noreferrer\"><u>product recommendations<\/u><\/a>. This ensures that the shopping experience feels custom-made for each user.<\/p>\n<p dir=\"ltr\">For instance, imagine a customer is shopping for a new top. Loomi AI can suggest complementary items that would match the style of whichever top they choose to add to their cart.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/product-recommendation-tactics_complete-your-look.jpg\" alt=\"Using AI to provide personalized &quot;complete your look&quot; recommendations\" \/><\/p>\n<p dir=\"ltr\">But it doesn\u2019t end there. Loomi might also offer incentives like, \u201cEnjoy 10% off your next order with these stylish earrings.\u201d This approach smooths out the shopping process and boosts spending in a way that feels personal.<\/p>\n<h4 dir=\"ltr\">Yves Rocher Converts More Customers With Personalization<\/h4>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/yves-rocher-upgrades-personalization-with-bloomreachs-real-time-product-recommendations\" rel=\"noopener noreferrer\"><u>Yves Rocher<\/u><\/a> is a global cosmetics and beauty brand that wanted to go beyond generic recommendations \u2014 even for first-time site visitors. Most solutions wouldn\u2019t be able to do much for first-time visitors, but Bloomreach Engagement and Loomi were up for the job.<\/p>\n<p dir=\"ltr\">As anonymous visitors browse Yves Rocher\u2019s site, Bloomreach Engagement creates an anonymous user profile that captures relevant first-party data (such as products viewed, products added to cart, etc.), and personalizes their in-session experience in real time.<\/p>\n<p dir=\"ltr\">These personalized product recommendations generated fantastic results, including a 17.5x increase in the number of clicks on a personalized recommendation and an 11x increase in the purchase rate of these products.<\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/yves-rocher-upgrades-personalization-with-bloomreachs-real-time-product-recommendations\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/06\/yves-rocher_cta.jpg\" alt=\"Yves Rocher increases purchase rate by 11x with real-time product recommendations in Bloomreach\" \/><\/a><\/p>\n<h3 dir=\"ltr\">Profit-Focused Ad Targeting Powered by AI<\/h3>\n<p dir=\"ltr\">It\u2019s only a matter of time before third-party cookies are completely phased out. As a result, marketers are searching for new ways to understand consumer preferences and deliver relevant ads.\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/blog\/using-conversion-apis-to-boost-ad-roi-and-roas\" rel=\"noopener noreferrer\"><u>Conversion APIs<\/u><\/a> provide a viable solution by harnessing the power of data to enhance campaign performance.<\/p>\n<p dir=\"ltr\">Unlike cookies, which offer limited insights, conversion APIs enable marketers to utilize\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/blog\/importance-of-zero-party-data\" rel=\"noopener noreferrer\"><u>zero-party and first-party data<\/u><\/a> collected internally. By integrating this data with ad platforms, marketers can achieve more precise segmentation, leading to\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/library\/use-cases\/profit-focused-ad-targeting-powered-by-ai\" rel=\"noopener noreferrer\"><u>highly targeted and effective ad campaigns<\/u><\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/conversion-apis_personalized-ad.jpg\" alt=\"Using conversion APIs to send personalized ads\" \/><\/p>\n<p dir=\"ltr\">Consider a scenario where you&#8217;re running ads on platforms like Facebook, Snapchat, and TikTok to attract new customers. With insights from Loomi, you discover that customers who frequently purchase low-cost items from your online store negatively impact your overall profits.<\/p>\n<p dir=\"ltr\">Using Loomi&#8217;s capabilities, you can identify these customers and exclude them from your ad retargeting efforts. This strategic approach allows you to allocate your marketing budget more effectively towards customers likely to generate higher profits, ultimately reducing your <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/cac-vs-cpa-how-to-cut-marketing-costs-when-acquiring-customers\">customer acquisition costs<\/a> with <a href=\"https:\/\/www.bloomreach.com\/en\/library\/calculators\/cac-ltv-calculator\">CAC calculation<\/a> and maximizing your return on investment.<\/p>\n<h4 dir=\"ltr\">Weird Fish Boosts Revenue With Facebook Conversions API<\/h4>\n<p dir=\"ltr\">Clothing retailer\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/weird-fish-increases-facebook-ads-revenue-by-82-percent-with-facebook-conversions-api\" rel=\"noopener noreferrer\"><u>Weird Fish<\/u><\/a> faced the challenge of diminishing reliability in third-party tracking. To regain control over its campaigns and enhance optimization efforts, Weird Fish integrated the Facebook Conversions API (FB CAPI) with Bloomreach.<\/p>\n<p dir=\"ltr\">Over a span of four months, Weird Fish conducted a comprehensive test leveraging conversion APIs. The results: an 82% surge in revenue, accompanied by a notable 17% increase in impressions and a 3% expansion in reach across its Facebook Ad campaigns.<\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/weird-fish-increases-facebook-ads-revenue-by-82-percent-with-facebook-conversions-api\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/weird-fish_cta.png\" alt=\"Weird Fish increases Facebook ad revenue by 82% with Facebook Conversions API in Bloomreach\" \/><\/a><\/p>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\">Best Practices for Implementing AI Marketing Campaigns<\/h2>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\">Start Small and Scale Gradually<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">It&#8217;s wise to begin with small, manageable projects that allow you to test the waters and understand your new AI-powered marketing technology&#8217;s potential without overwhelming your resources.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">Starting small enables your team to gain valuable experience and insights without the pressure of large-scale implementation. Choose a specific area, like customer segmentation or predictive analytics, where AI can have an immediate impact.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">As you become more comfortable and see positive results, gradually scale your efforts by integrating additional AI tools and expanding to other aspects of your marketing strategy. This approach not only minimizes risk but also ensures that your team is prepared to handle more complex AI-powered initiatives effectively.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\">Focus on Data Quality<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">High-quality data is the backbone of successful marketing campaigns.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">AI systems rely heavily on data to generate insights, predict trends, and personalize customer experiences. Therefore, ensuring the accuracy, consistency, and relevance of your data is paramount.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">Start by conducting a thorough audit of your current data sources and address any inconsistencies or gaps. Implement robust data management practices to maintain data integrity, such as regular updates and validation processes.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">Additionally, be transparent with your customers about data usage to build trust and compliance with privacy regulations. By prioritizing data quality, you lay a strong foundation for AI to deliver precise and actionable insights that drive your marketing strategy forward.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\">Continuously Monitor and Optimize<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">Keep in mind that this will be an ongoing journey rather than a one-time implementation.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">To maximize the effectiveness of your AI-driven campaigns, it&#8217;s crucial to continuously monitor performance and refine your strategies based on real-time data. Use AI analytics tools to track key performance indicators (KPIs) and identify areas for improvement.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\">Regularly analyze these insights to understand what&#8217;s working and what needs adjustment. This iterative process allows you to adapt to changing market conditions and consumer behaviors, ensuring your campaigns remain relevant and effective. By committing to continuous monitoring and optimization, you create a dynamic marketing environment that leverages AI to its fullest potential, driving sustained growth and competitive advantage.<\/p>\n<h2 dir=\"ltr\">Use Bloomreach for More Effective Marketing Campaigns<\/h2>\n<p dir=\"ltr\">To fully benefit from artificial intelligence, marketers need a platform that&#8217;s up to the task. That&#8217;s exactly what\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/blog\/how-to-effectively-personalize-the-customer-experience-with-bloomreach-loomi\" rel=\"noopener noreferrer\"><u>Bloomreach Engagement<\/u><\/a> delivers. Our AI is crafted for ecommerce, ensuring personalized interactions at every touchpoint in the customer journey. With Bloomreach, you have all the tools you need to run smarter, more impactful marketing campaigns.<\/p>\n<p dir=\"ltr\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-j3BxBXX4I0?si=7Us2_5r3mo61An7J\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Want to see how Loomi AI can change the game for your business with AI-driven strategies? <a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi\" rel=\"noopener noreferrer\"><u>Explore the use cases<\/u><\/a> and boost your marketing game.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Know your audience&#8221; remains timeless wisdom for a reason. As a marketer, it&#8217;s important to meet your customers wherever they are. Unfortunately, traditional methods often fall short. That&#8217;s why innovative brands turn to AI-driven marketing to stay ahead of the curve. But with so many options, where do you start with AI? We get it [&hellip;]<\/p>\n","protected":false},"author":325,"featured_media":30220,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[362,357,365],"industry":[],"channel":[],"topic":[283,290,285,284],"class_list":["post-30219","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ai-and-innovation","library_blog_tag-best-practices","library_blog_tag-marketing-automation","topic-ai","topic-acquisition","topic-grow-aov","topic-retention-loyalty"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/30219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/325"}],"version-history":[{"count":5,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/30219\/revisions"}],"predecessor-version":[{"id":51490,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/30219\/revisions\/51490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/30220"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=30219"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=30219"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=30219"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=30219"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=30219"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=30219"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=30219"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=30219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}