{"id":22914,"date":"2023-12-26T13:38:28","date_gmt":"2021-02-01T08:29:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/why-is-security-such-a-barrier-to-cdp-purchases"},"modified":"2024-09-17T10:17:54","modified_gmt":"2024-09-17T10:17:54","slug":"security-marketing-cdp","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/security-marketing-cdp","title":{"rendered":"Why is Security Such a Barrier to CDP Purchases?"},"content":{"rendered":"
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Author\u2019s note: <\/strong>You\u2019ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms\u2026final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the sixth article in Bloomreach\u2019s series \u201cDon\u2019t panic: A marketer\u2019s guide to customer data security\u201d. This series will help educate marketers on why security is so important right now and give them the proper tools to help ease the nerves of risk-averse colleagues who may not fully understand the benefits of a CDP.<\/p>\n<\/div>\n

Security concerns are often the reason that marketers find themselves in lengthy discussions late in the sales process educating their colleagues about the importance of a customer data platform.<\/p>\n

Why? Because non-marketers often have worries surrounding security and SaaS solutions.<\/p>\n

Whether it\u2019s your company\u2019s Chief Information Security Officer, IT Team members, or Data Protection Officer, there are often key stakeholders who might be apprehensive to adopt a customer data platform because of the required responsibility relating to customer data that comes with it.<\/p>\n

How can you as a marketer go about facilitating a conversation that helps ease their nerves and gets you the CDP that you need?<\/p>\n

Let\u2019s find out. <\/p>\n

Why the Concerns? <\/h3>\n

First, it\u2019s important for marketers to understand that their non-marketing colleagues should not be viewed as the actual barrier to CDP adaptation. You will need to work together with these colleagues once the CDP<\/a> is purchased and there\u2019s no better time to start that process than the latter stages of the sales cycle.<\/p>\n

View the situation as an opportunity to see things from their point of view, educate them on your point of view, and help them find the answers they need to their questions about security.<\/p>\n

Start by seeing what they might see: a new software platform that might expose the company to potential breaches or incidents<\/a> and a slew of laws that now must be closely followed. <\/a>The CDP is also a platform they won\u2019t work with daily, so it might be difficult for some to factor its true value into this equation.<\/p>\n

Or maybe, there\u2019s just a general lack of knowledge and a bit of unnecessary fear.<\/p>\n

It\u2019s no secret that GDPR fines have skyrocketed lately<\/a>. However, it is less well known that GDPR compliance can be achieved with proper staff training and a secure software.<\/a><\/p>\n

It is important to listen to these opposing views and understand any specific concerns.  As you know, the benefits of a good CDP are nearly endless for marketers<\/a>. That\u2019s why understanding where your colleagues\u2019 concerns come from and helping to mitigate them is so important. <\/p>\n

Help Me Get My CDP!<\/h3>\n

Alright, enough of the opposing opinion. How can you convince them that a customer data platform is safe, secure, and won\u2019t cause the problems many people think it will?<\/p>\n

While we can\u2019t speak for other CDPs, this is very easy to do with Bloomreach\u2019s Customer Data and Experience Platform.<\/a><\/p>\n

As the world\u2019s first GDPR certified SaaS company, Bloomreach has made a commitment to security that few other SaaS companies have. We strive to be transparent about how we protect our clients\u2019 data and this has resulted in security and privacy being the highest priority for us in our day-to-day functions.<\/p>\n

For any worries about potential breaches or incidents, Bloomreach\u2019s commitment to security can be seen through our security certifications that we currently hold.<\/a><\/p>\n

Every Bloomreach employee is an essential part of the defense against security breaches. This includes Bloomreach\u2019s developers, who receive instructions on clean coding and other important security-related information during their ongoing training.<\/p>\n

In regards to concerns about staff training and compliance, Bloomreach can help there as well. The Bloomreach Academy features a \u201cGDPR Best Practices\u201d course that covers the basics of GDPR, customer data rights, and many other important topics. Having a detailed understanding of the law is the best way to stay compliant with it.<\/p>\n

\u201cSecurity is not something that should stop someone from buying Bloomreach,\u201d said Lenka Gondova<\/a>, Data Protection Officer for Bloomreach. \u201cThe certifications we have and tools we have (like SmartSecure) provide our clients with assurance that our product is developed and maintained with privacy and security in mind. You can benefit from the value of Bloomreach while trusting that you have selected a reliable vendor.\u201d<\/p>\n

In the face of potential security vulnerabilities,  is always improving the platform\u2019s security measures and updating with the newest cybersecurity innovations. We are constantly one step ahead of evolving data and regulatory frameworks. <\/p>\n

Bloomreach Breaks Down Barriers and Facilitates Marketing Magic<\/h3>\n

Bloomreach has more security features and commitments<\/a> that cover more specific situations. No matter your company\u2019s situation with customer data, Bloomreach\u2019s CDXP is well-equipped to securely turn your customer data into comprehensive marketing automation strategies<\/a> that drive revenue. <\/p>\n

Now that you have the information you need to know that the CDXP is safe and secure, watch our short demo video<\/a> to see the platform in action. If you\u2019re interested in learning more about data privacy and security, Bloomreach Academy\u2019s Privacy Fundamentals course is the deep dive you need to master the topic and become an expert.<\/p>\n

Don\u2019t let misconceptions about security be a barrier to marketing magic.<\/p>\n","protected":false},"excerpt":{"rendered":"

Author\u2019s note: You\u2019ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms\u2026final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the […]<\/p>\n","protected":false},"author":13,"featured_media":22091,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[449],"industry":[],"channel":[],"topic":[],"class_list":["post-22914","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-privacy-and-security"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22914\/revisions"}],"predecessor-version":[{"id":50804,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22914\/revisions\/50804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/22091"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22914"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22914"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22914"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22914"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22914"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22914"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22914"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}