This should open up a world of possibilities for marketers on digital channels. From personalized email campaigns<\/a> to mobile marketing<\/a> campaigns that meet your customers where they are, the single customer view created by the best customer data platforms<\/a> should be a golden ticket for marketers to personalize customer journeys and meet their revenue KPIs.<\/p>\n But the key word in that sentence is \u201cshould.\u201d The best CDPs should<\/em><\/strong> open up a world of possibilities for marketers and inform customer interactions. An intelligent customer data platform should<\/em><\/strong> make offering a personalized customer experience easy.<\/p>\n In reality, this hasn\u2019t been the case, especially as the customer data platform market has changed considerably over the past few quarters.<\/p>\n Call it a bold statement, a hot take, or a daring assertion\u2026call it whatever you want \u2014 but we believe that the best CDPs are no longer helping marketers like they should be<\/strong>. And for what customer data platforms cost companies, that simply isn\u2019t acceptable.<\/p>\n Why are marketers getting left behind? To fully understand why, we must first look at just how many competing KPIs there are from those who are invested in purchasing and implementing a customer data platform. There\u2019s the:<\/p>\n When you\u2019re in the buying cycle, it can be very easy to over-index on the first two bullet points \u2014 integrations and scalability. That\u2019s because these are much easier to discern in an RFP.<\/p>\n But not placing enough emphasis on how marketers will work with the platform every day and how they\u2019ll use it to generate results can become a costly mistake. This can lead to choosing a CDP that allows for data collection, integrations, and centralized organizational scaling, but doesn\u2019t prioritize revenue-driving results and everyday user efficiency.<\/p>\n This is where many CDPs on the market today are losing marketers. Driving revenue and the ability to assess those results should be the most important function of the best customer data platforms \u2014 but is far too often overlooked in favor of technical needs and concerns.<\/p>\n After seeing the shift in the CDP market since the explosion of digital commerce<\/a> during the \u201cgreat acceleration\u201d period of 2020-21, Bloomreach wants to highlight the key capabilities that have helped hundreds of marketers get back in control of their KPIs, regardless of what customer data platform they\u2019re using. So, we\u2019re giving it a name.<\/p>\n Introducing the secret driver behind Bloomreach\u2019s powerful omnichannel marketing platform<\/a>: our customer data engine<\/a>.<\/p>\n Marketers want a CDP for three main reasons:<\/p>\n Even the best customer data platforms in the market have fallen short because they do not emphasize or even facilitate all of the above. The definition of a CDP has significantly evolved in the last five years, to the point where CDPs have begun to function primarily as a data warehouse or a data pipeline. This means marketers lose the ability and freedom to do their jobs to the best of their ability.<\/p>\n In other words, what works well for IT isn\u2019t guaranteed to work well for marketers.<\/strong><\/p>\n Bloomreach recognizes this as a gap and has built marketing automation products on top of an engine that facilitates meaningful ecommerce personalization<\/a> within a single platform \u2014 all without having to depend on your technology or IT team on a daily basis.<\/p>\n The scope and scale of personalization that is achievable with Bloomreach cannot be met by just bringing in a CDP to attach to your point solution email service provider (ESP) or SMS provider. This is because neither can provide answers to the fundamental questions of retaining customers, getting repeat purchases, and driving incremental revenue: Why is my customer shopping? Where do they engage with me? Where do I lose them? Where should I be investing my marketing budget?<\/p>\n Bloomreach is the only marketing solution that combines customer data, 13 marketing channels, analytics, and AI in one integrated platform. Our customers have achieved a 800% increase in ROAS<\/a>, a 40% increase in revenue from email<\/a>, and a 99% email deliverability rate<\/a> by tapping into the power of data and customer insights. And the vast majority of them have done it without bringing in a separate CDP.<\/p>\n The key reason is the underlying customer data engine that powers all Bloomreach\u2019s email, SMS\/MMS, mobile app marketing<\/a>, and web personalization<\/a>.<\/p>\n![\"Learn](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/conquer-the-customer-journey-in-article.png\")
<\/a><\/p>\nEven the Best Customer Data Platforms Are Abandoning Marketers<\/h2>\n
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<\/p>\nWhy the Best Customer Data Platforms Alone Cannot Help Marketers<\/h2>\n
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