{"id":22901,"date":"2024-04-24T09:49:50","date_gmt":"2023-10-02T17:02:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/why-you-need-composable-commerce-to-get-the-most-out-of-ai"},"modified":"2024-06-11T18:12:52","modified_gmt":"2024-06-11T18:12:52","slug":"why-you-need-composable-commerce-to-get-the-most-out-of-ai","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/why-you-need-composable-commerce-to-get-the-most-out-of-ai","title":{"rendered":"Why You Need Composable Commerce To Get the Most Out of AI"},"content":{"rendered":"

AI\u2019s been the buzzword of the year (and will remain a hot topic for years to come), and for good reason. In commerce specifically, AI has proven to be useful in enhancing the customer experience<\/u><\/a> throughout the entire shopping journey while making businesses more efficient. <\/p>\n

So, with the recent spotlight on AI technology, organizations everywhere are scrambling to answer the question: How can we use AI for their commerce experiences?<\/p>\n

That\u2019s where a composable commerce<\/u><\/a> architecture can help. In our guide, created in partnership with composable commerce platform commercetools<\/u><\/a>, you\u2019ll learn more about what composable commerce is and how it can help you get more out of AI for your business. <\/p>\n

An Overview of Composable Commerce <\/h2>\n

Before delving into composable commerce, it\u2019s important to first understand where ecommerce businesses started from. In the early days of ecommerce, companies favored monolithic, one-size-fits-all architecture because it got them up and running quickly with easy access to all classic ecommerce features in one place. <\/p>\n

However, because the customer-facing front end and the commerce-driving back end were so intrinsically linked and inflexible, any changes or updates to the ecommerce system required heavy IT and developer involvement, which led to backlogs and slow rollouts. <\/p>\n

Then, as the digital landscape started quickly evolving and more channels were added to the shopping journey (e.g., email, SMS, social media, etc.), monolithic architectures became increasingly unwieldy and were unable to keep up with modern customers. It was clear that a single vendor couldn\u2019t provide all the solutions necessary to meet the rapidly changing consumer demands and behaviors in an omnichannel world. <\/p>\n

And that brings us back to composable commerce. A composable commerce approach allows businesses to assemble best-in-class technologies from various vendors, and then compose (i.e., customize) them to meet their unique business needs.<\/strong> In this way, you can create a truly cohesive ecommerce ecosystem<\/u><\/a> that gives customers what they want (and need) from an online shopping experience with a flexible, scalable, and agile tech stack. <\/p>\n

\"Definition<\/p>\n

The MACH Angle <\/h3>\n

One of the challenges of assembling your technology stack based on best-of-breed solutions, though, is knowing which ones to pick. That\u2019s where the MACH Alliance<\/u><\/a> comes in. This not-for-profit, vendor-neutral industry body finds the best enterprise technologies that adhere to specific standards: <\/p>\n