Ecommerce shops live or die by the customer experience. If they can optimize their websites for their customers, they can thrive. If not, their future is far less bright.<\/p>\n
To provide the best possible site experience for customers, you need to understand them. You need to know what’s important to them. Do they like hunting for sales? Do they want sustainable materials? Maybe they prefer exclusive or premium products?<\/p>\n
These preferences typically depend on the individual customer. Over 70% of your customers may be bargain hunters, while the other 25% or so want eco-friendly products, leaving the last 5% who have an interest in luxury products. If you could show the right message and products to the right customer, you\u2019ll significantly improve your chances of conversion.<\/p>\n
This is why Bloomreach Engagement<\/a>\u00a0offers contextual personalization\u00a0for marketers.<\/p>\n Contextual personalization uses artificial intelligence and machine learning<\/a> to pick the right customers for any given message or product recommendation. This can radically change the way digital commerce<\/a> stores test their messaging and optimize their product offerings.<\/p>\nWhat is Contextual Personalization?<\/h2>\n