And let\u2019s be clear: We\u2019re not talking about delivery rates. 99% delivery rates are common for senders. But where those emails land, once delivered, makes all the difference. For these 50 brands \u2014 the inaugural members of our club \u2014 they\u2019re seeing at least 99% of their emails being placed in customers\u2019 inboxes. <\/p>\n
So, if your emails aren\u2019t hitting the inbox, where are they being delivered? Unfortunately, the answer is the dreaded spam folder. We know from our own personal experience how rarely we check our spam folders. If your emails are landing here, you might as well have not sent them. <\/p>\n
What we need to consider is that emails ending up in spam represent a financial loss. It\u2019s money left on the table since the number of people who get to hear about your big promotion or your exciting new product release has shrunk. We\u2019ve determined that across our Bloomreach customers, increasing inbox placement rate from 94.4% to 99% will drive a 4.8% increase in conversions! And when brands miss the mark and end up in spam folders, it has a measurable impact on their bottom line. <\/p>\n
But let\u2019s get back to our heroes. Our inaugural class of 50 customers secured a minimum of 99% inbox placement for the month of April. Their focus on being a good sender means that mailbox providers trust them, and that trust \u2014 that reputation \u2014 they\u2019ve formed with Gmail, Yahoo, Hotmail, and others has paid off.<\/p>\n
Your focus and commitment to creating a great customer experience and maintaining a good sender reputation is paying dividends \u2014 as a result of this dedication you have gained unparalleled access to customers\u2019 inboxes.<\/p>\n
Fashion Brand Standouts<\/h2>\n
![\"Fashion](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/99-inbox_fashion.jpg\")
<\/p>\n
As seasons change, trends evolve, and shoppers search for new clothing to suit their needs, brands need to be meeting consumers with effective email communication that kickstarts the buying experience. High inbox placement ensures that customers are getting the new products, great deals, and information that they need to be dressed for success.<\/p>\n
Cosmetics, Fragrance, and Jewelry Brand Standouts<\/h2>\n
![\"Jewelry](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/99-inbox_jewelry.jpg\")
<\/p>\n
Whether it involves the newest TikTok trend or viral YouTube video, beauty enthusiasts like to stay up to date on what their favorite cosmetic, fragrance, and jewelry ecommerce brands are doing.<\/p>\n
In a category where items skyrocket to fame and require frequent restocks, email is crucial for communicating with loyal customers. We\u2019re thrilled that this group of our customers has perfected email deliverability<\/u><\/a> so their customers receive timely, personalized emails<\/a> that make their days.<\/p>\n Keeping up with the latest and greatest in outdoor and sports apparel requires top-notch email marketing practices \u2014 and these brands have definitely delivered.<\/p>\n High inbox placement makes all the difference for adventurous customers looking to find restocked favorites or the season\u2019s newest products. <\/p>\n These brands keep deliverability to their hungry, hungry customers high through solid email practices that prevent messages from landing in spam \u2014 and instead get placed almost every time!<\/p>\n For businesses looking to make the most of their email programs and reduce waste on budgets, getting placed consistently is key.<\/p>\n Last but not least, these customers are some of the best email senders we know! Not only are their emails personalized and valuable, but these teams have also prioritized email program hygiene to ensure that messages are making it into the inbox.<\/p>\n Congratulations to our entire 99% Inbox Placement Club inaugural class \u2014 we can\u2019t wait to announce even more brands who have earned their place in this prestigious group.<\/p>\nSports Apparel Brand Standouts<\/h2>\n
![\"Sports](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/99-inbox_sports.jpg\")
<\/p>\nRestaurants, Food, and Beverage Brand Standouts<\/h2>\n
![\"Restaurant,](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/99-inbox_food.jpg\")
<\/p>\nOther Stellar Standouts<\/h2>\n
![\"Travel](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/99-inbox_travel.jpg\")
<\/p>\nJoin the Ranks of the Best Email Senders<\/h2>\n