![\"A](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/single-customer-view-2.-1720xyz_body_request-4.jpg\")
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And with individual profiles of every person you\u2019re trying to market to, Engagement\u2019s AI algorithms can identify patterns and trends among customers and group them appropriately, segmenting customers into distinct groups based on similarities in their characteristics and behaviors. <\/p>\n
AI Keeps Your Marketing Up to Date<\/h3>\n
Not only does AI automate this segmentation process, it also keeps each customer\u2019s profile up to date with each new interaction they have with your brand. <\/p>\n
Since Engagement can process data in real time<\/u><\/a>, brands are able to respond quickly to changing customer behaviors and preferences. This ensures that your understanding of your audience is always relevant and up-to-moment \u2014 and your marketing messages are, too.<\/p>\n With an always-relevant profile of your customers, you\u2019ll have the data you need to identify the right time to send a campaign to each member of your audience. This wealth of organized data can provide personalization on an individual level, with insights for the timing that will most likely appeal to your customer\u2019s preferences. <\/p>\n This is known as send time optimization<\/u><\/a>, an AI prediction model that calculates the time when a customer is most likely to interact with your campaign. Fueled by all the actions and touchpoints of your customer, AI can predict customer behavior based on historical data and patterns. It anticipates customer needs and preferences, enabling brands to proactively reach out to customers with tailored and timely messages.<\/p>\n This might sound like a complicated process, but for a marketer using Bloomreach Engagement, harnessing AI to optimize your campaigns only takes a few clicks. <\/p>\n As you build your campaigns and orchestrate your customer journeys<\/u><\/a>, you can add a condition in your campaign flow that personalizes the send time. This will tell the campaign to wait for the right time to send for each audience member \u2014 all you need to do is set the parameters of the wait time. <\/p>\n So, for example, if you have a daily email newsletter that should be delivered no sooner than 10 a.m. and no later than 10 p.m., you can set that 12-hour timeframe as your wait time and Bloomreach\u2019s AI will determine the optimal time for each individual within that window.<\/p>\n And there\u2019s no wait on your end to determine each customer\u2019s ideal send time. Each optimal time is stored as an attribute for every customer in their individual profile, so all you need to do is add the condition, set a timeframe, and our AI makes sure your campaign reaches your customers at the perfect time. <\/p>\n If this sounds like something you could use in your marketing efforts, look no further than Bloomreach Engagement<\/u><\/a>. Send time optimization is just one of the many AI-powered capabilities that our omnichannel marketing platform offers.<\/p>\n That\u2019s because Loomi<\/u><\/a> \u2014 our AI built for ecommerce \u2014 is the connective tissue across our suite of products. It works alongside you to make you more efficient and effective than ever before, helping you deliver hyper-personalized experiences across all channels in the customer journey. <\/p>\n With all the marketing and orchestration tools you need and the power of Loomi, you can build campaigns that reach the right audience, on the right channel, at the right time. The possibilities are limitless with Bloomreach.<\/p>\n Ready to see all our AI-powered capabilities? Check out our site to learn more<\/u><\/a>.<\/p>\nAI Can Predict What Your Customers Need<\/h3>\n
What Send Time Optimization Looks Like in Practice<\/h2>\n
![\"Bloomreach\u2019s](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-10_2.jpg\")
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<\/p>\nBloomreach\u2019s Powerful AI Does It All<\/h2>\n
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