{"id":22847,"date":"2024-01-03T15:25:48","date_gmt":"2024-01-03T15:21:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/using-chatgpt-for-marketing-automation"},"modified":"2024-06-14T18:34:09","modified_gmt":"2024-06-14T18:34:09","slug":"using-chatgpt-for-marketing-automation","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/using-chatgpt-for-marketing-automation","title":{"rendered":"Using ChatGPT for Marketing Automation"},"content":{"rendered":"

When ChatGPT burst onto the scene, it changed the way organizations thought about artificial intelligence (AI). Here was an accessible tool \u2014 which goes beyond voice assistants and data analytics \u2014 that allows for limitless possibilities<\/a> for digital marketing, optimizing marketing channels, and connecting with a target audience.<\/p>\n

The AI market is booming. According to McKinsey<\/u><\/a>, the number of AI capabilities that companies employ has doubled over the last four years, while global corporate investment has increased sixfold<\/u><\/a>. What\u2019s interesting is where investors place their focus because it indicates what the next \u201cbig thing\u201d will be. From 2020 to 2022, global investment in AI startups increased by $5 billion<\/u><\/a> with an emphasis on machine learning (ML) and chatbot companies. Therefore, it looks like the era of generative AI<\/u><\/a> has just begun.<\/p>\n

Since its humble beginnings with handwriting and speech recognition in 1998, AI has come a long way<\/u><\/a>. Think back just 10 years, and the technology didn\u2019t exist to reliably recognize language or images. Therefore, when OpenAI released ChatGPT, it really was revolutionary \u2014 and became the fastest-growing app of all time. Two months after its launch, ChatGPT had 100 million active users<\/u><\/a>, a milestone that took the social media platform TikTok nine months and the ill-fated Google+ 14 months to achieve. Even though ChatGPT is still in its research and feedback-collection phase, the demand is so high that on February 1, 2023, it launched a subscription version (priced at $20\/month) to allow users to secure access.<\/p>\n

Let’s explore ChatGPT automation use cases in depth and discover how the AI tool can be used to best effect marketing efforts today, as well as where the technology will lead to customer success efforts next. Thanks to ChatGPT, marketing strategies and marketing campaigns may never be the same.<\/p>\n

What Is ChatGPT?<\/h2>\n

ChatGPT is AI technology that uses natural language processing (NLP)<\/a> to understand context, intent, and word associations, so it can respond to users in a way that mimics human speech and writing.<\/p>\n